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wfp paypal securing merchants toolkit dear valued sales team member as paypal continually looks to innovate through technology i am happy to introduce a pioneering relationship with the world food programme wfp wfp is the food assistance organization of the united nations and the world s largest humanitarian agency combating hunger worldwide reaching more than 100 million people with food assistance in 74 countries last year and aiming to feed approximately 90 million through 2010 i am disheartened to inform you that hunger affected a historic one billion people in 2009 and continues to kill more people every year than aids malaria and tuberculosis combined however i am truly inspired to share that hunger is solvable and that given paypal s business model and market leadership our technology can play a vital role in providing a sustainable solution to that end i would like to announce a new co-branded donation widget jointly developed by paypal and wfp and available immediately to all paypal merchants i am including background materials to familiarize you with the widget and encourage you to position this technology with current and prospective merchants as an opportunity to meet csr business objectives while conveniently yet effectively engaging their customer base in a non-controversial global cause when backed by your promotional expertise this technology has the potential to lead the world s largest hunger relief campaign and fundamentally change the private sector s role in addressing social challenges worldwide to further motivate you and demonstrate paypal s commitment to this cause i would like to personally invite the two team members who secure the greatest merchant participation details needed on prize sales period trip details needed executives accompany trip etc please find and review the contained information developed to better assist you in promoting this technology if you have any further questions or need clarification please do not hesitate to contact contact details we look forward to your success in engaging the paypal community in socially responsible initiatives throughout 2010 thank you in advance warm wishes paypal exec 1 internal document wfp private partnerships division jan 2010

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wfp paypal securing merchants toolkit table of contents to be formatted included resources · · · · · wfp corporate backgrounder wfp/paypal sales sheet corporate csr benefits donation options information sheet information specific to banking institutions ­ lacking need information from paypal additional resources · wfp/paypal sales pitch powerpoint presentation 2 internal document wfp private partnerships division jan 2010

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world food programme fighting hunger worldwide dealing with the world s largest humanitarian crises sudan wfp supports some 5.9 million people in sudan including conflict-displaced in darfur and those seeking to return to southern sudan at the end of the long civil war horn of africa in 2009 wfp plans to provide emergency food and nutrition assistance to 20 million people in the horn of africa where the effects of drought and civil strife have been compounded by high food prices afghanistan wfp has worked in afghanistan for years at the height of its operations in 2001 it reached ten million afghans suffering war and drought iraq wfp managed the world s largest-ever humanitarian operation in 2003 ensuring that all 26 million iraqis were fed for more than a year · wfp is the world s largest humanitarian organisation and the united nations frontline agency in the fight against global hunger · over the years wfp has reached hundreds of millions of people in about 80 countries using food assistance to meet emergency needs and support economic and social development · wfp is also the un logistics lifeline saving lives through fast efficient and effective emergency response at any given time wfp has 30 ships at sea 70 aircraft in the sky and 5,000 trucks on the ground moving food and other assistance to where it is needed most · wfp has developed sophisticated early warning techniques to assess the need for food aid in emergencies and instances of chronic hunger meaning that its assistance is targeted to the poorest and most malnourished people · since it was founded in 1963 wfp has fed more than 1.6 billion of the world s poorest people and invested more than us$41.8 billion in development and emergency relief · wfp partners with more than 2,800 non-governmental organizations to distribute food · wfp is funded completely by voluntary donations · in 2008 wfp raised a record us$5 billion.

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world food programme fighting hunger worldwide haiti wfp has been present in haiti since 1969 it currently supports hurricane-affected populations and runs extensive school meal programmes food-for-work and other programmes for vulnerable people southern africa wfp combats the triple threat of hiv/aids poor governance and repeated cycles of drought and floods affecting millions of people · out of 2.8 million metric tons of food valued at us$1.4 billion that wfp purchased in 2008 78 percent was bought in developing countries · wfp serves as a powerful advocate for the hungry poor at every level carrying the message from the grassroots to the political leadership across the world · in addition to emergency work wfp feeds more than 20 million schoolchildren in some 70 countries with school meals and take-home rations child enrolment increases in schools with wfp school meal programmes · wfp hands over its projects to governments ensuring that safety-net programmes such as school meal programmes continue after wfp has ended its operations nearly 30 countries have taken over wfp programmes in the past 10 years · wfp has adopted a new strategy that reformulates its entire approach to nutrition children under the age of two and other vulnerable groups will be prioritised and targeted with food assistance that provides the most appropriate diet of micronutrients for healthy development 29 september 2009

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wfp paypal securing merchants toolkit sales sheet to be left with merchant content to be formatted the crisis did you know · more than one billion people go hungry every day worldwide the highest number since 1970 the earliest year for which comparable statistics are available · hunger kills more people every year than aids malaria and tuberculosis combined · one in seven people adults and children goes to bed hungry each night · hunger underweight is no.1 on the list of the world s top 10 health risks · a third of all deaths in children under the age of five in developing countries are linked to undernutrition · among children under 5 years old in the developing world an estimated one third ­ 195 million children ­ are stunted whereas 129 million are underweight · more than 90 per cent of the developing world s stunted children live in africa and asia · the first 1,000 days of life are the key period in which to tackle undernutrition · it only takes 25 cents to feed a hungry schoolchild for a day $50 for a year the solution why adopt the paypal widget · effortlessly join in a philanthropic cause and meet business objectives · direct donations to wfp s greatest needs or select a program and/or countries that aligns to meet your csr objectives · align your brand with the world food programme the world s largest humanitarian agency combating hunger worldwide · conveniently and effectively engage your customer base in non-controversial humanitarian cause hunger · promote corporate social responsibility with simple implementation and no corporate investment needed paypal manages implementation of widget and covers integration costs · improve public perception around your brand and receive positive media exposure · reinforce your relationship with paypal · a fully turn-key campaign ready for implementation including promotional materials with drafted standard legal agreement mou widget specifics · co-branded campaign among wfp paypal and participating merchants · intuitive and user-friendly method to engage customers in humanitarian cause · designed to ensure no disruption to purchase process · donations received are directly and wholly deposited into the friends of world food program s paypal account · donations are tracked by merchant and directed to greatest needs a specific country programme or country programme for a description of wfp s emergency program and country-specific work please refer to the paypal donations options information sheet or www.wfp.org friends of wfp is a u.s based nonprofit nonpartisan 501c 3 organization that focuses on building support in the united states for the united nations world food program wfp and other hunger relief operations internal document wfp private partnerships division jan 2010

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corporate csr benefits to be left with merchant content to be formatted why engage in csr · because it s the right thing to do · boost recruitment and retention building a reputation as a responsible business sets you apart in a competitive market · increase sales customers increasingly don t just prefer to deal with responsible companies they insist on it o 67 of americans feel that know that a company meets global standards for being socially knowing responsible would be either extremely or very influential if they wanted to buy a particular product or service from that company o 74 of consumers believe businesses bear as much responsibility as governments for driving positive social change good for business the rise of the conscious corporation rethinking corporate success in an era of mindful consumption palgrave palg macmillan 2009 rethinking corporate social responsibility a fleishman hillard/national consumers league study 2007 fleishman-hillard/national why wfp · wfp is the food aid branch of the united nations and the world s largest humanitarian organization addressing d hunger worldwide · wfp is 100 voluntarily funded with exceptionally low overhead over 90 of staff located in the field · wfp makes a widespread and direct impact mandated to respond to emergencies globally and lead mandated telecommunications and logistics coordination for all un agencies and the humanitarian community at large yum brands joins global fight against hunger enhances corporate image engages customer base internal document wfp private partnerships division |march 2010

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vodafone harnesses the power of telecommunications in emergencies with wfp tnt demonstrates logistical expertise in wfp operations trates internal document wfp private partnerships division |march 2010

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paypal merchant donation options to be left with merchant content to be formatted · · donations received by paypal are directly and wholly deposited into the friends of world food program s paypal account donations are tracked by merchant and directed to greatest needs specific countries programmes or country programmes for example donations might be directed to support programs such as o rapid response food distribution following an earthquake o mother-and-child health programs during the recovery phase of a flooding disaster o school meals programs in a particular country or region such as bolivia cambodia iraq etc o hiv/aids nutrition programs in a particular country or region i.e sub-saharan africa zwaziland etc o food for assets programs that pay workers in a particular country or region with food to start building a hunger-free future for their communities o local procurement programs to enable smallholder and low-income farmers to supply food to wfp s global operations and to gain more by doing so for a more in-depth look at wfp s emergency program and country-specific work please visit www.wfp.org friends of wfp is a u.s based nonprofit nonpartisan 501c 3 organization that focuses on building support in the united states for the united nations world food program wfp and other hunger relief operations · emergencies while on-going programs stretch across 80 countries in times of emergency wfp is mandated to respond worldwide regardless of geography wfp uses a variety of approaches when responding to emergencies including rapid response food distribution and strategic program implementation to sustainably advance a community into the recovery phase wfp s emergency operations cover three main kinds of crises · sudden disasters natural disasters which affect food access and/or cause population displacements and which require special un coordination procedures · slow-onset disasters these are usually droughts and crop failures · complex emergencies these can involve conflict widespread social and economic disruption and large population displacements and usually involve un coordination programs wfp designs programs and initiatives that help people who are unable to produce or obtain enough food for themselves and their families some of these programs include:

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school meals wfp s school meal programmes work towards achieving several millennium development goals mdgs the programmes directly address the goals of reducing hunger by half and achieving universal primary education by 2015 and of achieving gender parity in education by 2005 mother-and-child health wfp provides life-saving food and nutrition education at the most critical times in the lives of pregnant women and developing children with wfp assistance mothers are able to have healthy deliveries and babies and young children are growing and developing properly purchase 4 progress purchasing food in the country where we have operations has been a wfp policy for many years it s called local procurement p4p builds on local procurement and takes it a step further enabling smallholder and low-income farmers to supply food to wfp s global operations and to gain more by doing so p4p will give farmers the know-how and the tools to be competitive players in the agricultural marketplace it will also put more cash directly into their pockets in return for their crops food for work food for assets projects also known as food for work pay workers with food to start building a hunger-free future for their communities community members are given food in exchange for work on vital new infrastructure or for time spent learning new skills that will increase the food security of households or communities providing food in exchange for work makes it possible for the poor and hungry to devote time and energy to taking the first steps out of the hunger trap this is the goal of wfp s food-for-assets projects countries wfp staff work in 91 countries 74 countries receiving food assistance through customized and culturally sensitive approaches seven with an operational presence and ten liaison offices including the organizational headquarters in rome these countries include africa · · · · · · · · · · algeria angola benin burkina faso burundi cameroon cape verde central african republic chad congo democratic republic of · · · · · · · · · · · · · congo republic of côte d ivoire djibouti egypt eritrea ethiopia ghana guinea guinea-bissau kenya lesotho liberia madagascar · · · · · · · · · · · · · malawi mali mauritania mozambique namibia niger rwanda são tomé and principe senegal sierra leone somalia sudan swaziland

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· tanzania united republic of bolivia colombia cuba ecuador afghanistan armenia azerbaijan bangladesh bhutan cambodia georgia india · · · · · · · · · the gambia togo uganda el salvador guatemala haiti honduras indonesia korea democratic people s republic dprk lao people s democratic republic lpdr myanmar occupied palestinian territory · · zambia zimbabwe americas · · · · · · nicaragua peru asia · · · · · · · · · · · · · · nepal pakistan philippines sri lanka tajikistan timor-leste · · · middle east · · · iran iraq jordan · · syria yemen

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