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sÃo paulo brasil panorama futurecom september 12th to 14th 2011 a world of business opportunities the most important telecommunications information technology and internet event in brazil latin america institutional support www futurecom.com.br

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general overview 2 a worldwide event held in brazil 42 attending countries why the brazilian market the 5th largest wireless market in the world more than 207,5 million lines in january 2011 the 6th largest fixed telephony market in the world approximately 42.5 million lines mobile broadband market more than 18 million broadband accesses at the end of 2010 fixed broadband market more than 13 million accesses a huge information technology market to be developed brazil with 190 million inhabitants has 1.8 of the world it market brazil is the second largest it market among the emerging countries just after china with growth rate forecast of 7 per year it net revenue in 2009 u 25.3 billion dollars source brazil current population approx 190 million inhabitants solid economy with great growth perspectives political stability diversified economy major global events the world cup the olympic games generating huge investments in the technology and infrastructure sectors telecom net revenue in 2009 u 69 billion dollars 67.5 million internet users at the end of 2009 one of the countries with largest internet access rate in the world.

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futurecom 3 where the most important executives meet and share their visions on the market businesses will be started general program master session september 12th monday 8:00 pm companies will get visibility content an unique opportunity for companies present its aplications services and solutions important topics will be published in the press giving companies and their executives great opportunities for business development extraordinary potential of strategic face-to-face meetings at the premium lounge of the event with decision makers and leaders stepping foward into new business frontiers branding exhibition market positioning and an outstanding press coverage opportunity due to the massive presence of national and international media general and specialized contacts with prospects and partners building new relationship opportunities as well as customers loyalty international congress september 12 14 monday wednesday 9:00 am to 6:30 pm business trade show september 12 13 monday tuesday 12:00 pm to 8:00pm september 14 wednesday 12:00 pm to 8:00pm

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highlights futurecom 2011 4 the registrations are opened until 5th july innovation prize the prize will be on the segment of valued added service for the second year provisuale and sergio motta institute with special support from cpqd announce the futurecom innovation prize an initiative that aims motivating telecom and it professionals to develop value-added service applications the best solutions will be rewarded and recognized during the 2011 futurecom a judging comission will be lead once again by the president from cpqd hélio graciosa the first prize being a trip to ces consumer electronics show las vegas in january 2012 with all the expenses paid the regulation is available on the website and the registrations are opened until 5th july 2010 finalists 2010 winners winner and hélio graciosa judging comission president it arena it arena 2010 was a successs and the 2011 edition it is with excellent prospects the it arena was an excelent iniciative and has great forecasts for 2011 particularly in functions of the platforms of infrastructure and services more and more convergent the it arena is a unique opportunity for tic companies through which both in congress and the business trade show will be presented and discussed the most important issues with a qualified public and potentially generating business you will have opportunities to get in contact with cio´s managers specialists developers in an appropriate and stimulating environment for the business development originated by the convergence between telecom and it sectors the it arena is an important division of futurecom the only major event in latin america which comprehends it telecom and internet and offers multiple opportunities to meet face-to-face between customers suppliers and business partners.

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futurecom 2011 innovations 5 futurecom app universe the corporative apps and value-added services are increasingly important in the composition of the corporate income and provisuale recognizing the potential of this segment designed the futurecom app universe the space futurecom app universe is the place where your company can be recognized in the market through the demonstration of applications and solutions and from the relationships that futurecom provides by gathering in a period of 3 days a high amount of executives from brazil and abroad benefits of attending futurecom and futurecom app universe dissemination of vas solutions of your business and exchange knowledge with professionals in this specific segment at na event of high quality standard and content excelence participation in an event like futurecom provides multiple opportunities for your company sharing visions developing relationships potential for generating new businesses opportunity to present and discuss with the market players by participating from a speech or a panel where the most current vas topics will be discussed act as a catalyst in stimulating value-added services of manufacturers of mobile devices in a space for creativity and for totally new possibilities internet arena this important innovation will highlight futurecom 2011 content even more the increasing importance of convergence makes the internet arena even more interesting being discussed subjects such as infrastructure content net neutrality mobile operational systems generating more traffic on the net the ecobalance system communications it will be one more opportunity to obtain knowledge and discuss about the extraordinary world of internet which increasingly permeates the whole society stand abranet soon at futurecom mega trends day session dedicated to telco/it hot themes this year futurecom is innovating again and develop a special day for identification and discussion of the market biggest news concentrated in a single day telecom and it professionals will have the opportunity to get in touch with the latest state of the art technology and innovation participate!

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6 targets 2011 congres delegates sponsors speakers journalists national and international international participation countries attendees

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futurecom 2011 congress themes t e ch nolog y companies companies acce sse term s and inals solution s family citizen government smartphone tablet near field communication ultra broadband digital ims location new home net computer technological solutions portable digital tv information post widi for personal security moca instant-on set automation with use management by the top box stb customer regulation and solutions for frequency spectrum public access to internet business next generation wimax managem 4g lte femtocell terminal ent and innovation multimedia mobile control packed optical ethernet smart tablets netbook instant-on grid ims as platform for flexible screens telepresence convergence network platform unified communications structural separation network flo-ev forward link only bss oss convergent security data centers business evolution versus dvb-h digital billing prepaid systems video broadcasting handheld continuity data loss prevention common short codes premium service oriented architecture revenue management soa sdp-service deliver messaging customer profile platform nanotechnology cogntive radio management bi crm bpm data leak prevention cdn settlement mediation for otn optical transport smartbook interconnection cem network netwo rk tran sport manag ement and se control curity innovation solutions businesses applicatio ns society politics and regulation ent developm etworks social n s for the service y societ entrepreneurship education labor health new professional competences content megatrends services cloud computing computer continuing grid computing virtualization app store wac consortium telepresence corporate ;semantic technology vas processes with great e-commerce company gains in productivity bi communications-enabled portal contextual business processes cebp advertising 2.0 web 2.0 entrepreneurship socioeconomic database governance m2m b2b micro-companies ba olap portal html 5 hyperconnectivity vas-value-added services mvno/mvne mobile broadband convergence with mobility mobile corporate services software as a service saas iaas infrastructure as a service rss video calls novos modelos de negócio social network com banda larga monetizing connectivity aumento da businesses tax models for gains in eficiência econômica collaborative social efficiency development modelos de sustentabilidade networking and competition dos negócios green it/tel generation financing for novos modelos de p&d communications convergence precification cliente do futuro espectro de outsourcing offshoring frequência personal financial management heritage management receivable management taxes assistance infrasctructure sharing public communications network control by the citizen m-banking m-payment m-money mobile health digital life high-definition multimedia with ultra-broadband video-photo with location geomarketing increased reality intelligent address book network games integrated solutions for personal and patrimonial security conected automobile holistic home management webtop intelligent cities mobile digital tv innovation in radio broadcasting models new media distribution methods video by request high-definition content portal services for music vídeos sports news debates chats games m&m html 5 personal web mvno/mvne mobile internet prepaid internet dth mmds voip location services lbs gps portability im interoperability tv and internet convergence in brazil iptv tv 2.0 tv-3d automation of the customer s environment through service integration broad personalization value-added services the video ecosystem competition for quality in call centers digital cities -schools-homes battle of the ecosystems digital inclusion national broadband plan security and employability public life control blogs web society mobile social network;linkedin twitter facebook orkut cyberterrorism blogs wiki community education and the web new world just-in-time e-learning services for the citizen community portals control of the information virtual operators e-government control public management systems e-government and the improvement of government services e-health increase of quality and efficiency regarding health e-learning con interactive tv access to the public information base virtual museum virtual lab transparency by communications lifestyle in the digital world internet of things innovation in government service models for the society social inclusion based by communications internet neutrality and on communications government portals plc 116 revenues politics citizenship new government and concerning a new model development by public politics fusions for research technological social networks and acquisitions and industrial infrastructure sharing development multisector integration of services for the aice evolution and integration of society citizen with quality improvement modernization of the public private action for and cost reduction internet for regulation model pgmu workforce education and low-income users pgmc aice eild specialization backhaul in a c rld hanging wo nected soci ty e ,

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highlights c-levels already confirmed 8 amos genish president gvt antonio carlos valente president grupo telefônica hamadoun touré secretary-general itu international telecommunication union extra oficial jean-pierre bienaimé chairman umts jon maddog hall rajeev suri worldwide ceo linux international worldwide ceo nokia siemens networks zeinal bava worldwide ceo pt telecom john c dvorak american columnist and broadcaster in areas of technology and computing john strand ceo strand consult peters suh ceo wac authorities confirmed diego molano vega ministry of communications of colombia paulo bernardo cristhian ortiz lizcano ministry of communications of brazil executive director of the communication regulatory commission of colombia ambassador ronaldo sardenberg president anatel julio semeghini secretary of public administration of the state of sao paulo

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9 check some of the suggested themes for the panels at futurecom 2011 the future of multimedia communications in brazil regulation and business growth in the communications sector the growth of applications for mobile broadband in emerging markets opportunities in education and health the world of mobile applications permeating the whole society and enhancing businesses virtual carriers new optics in service delivery opportunities and challenges the amazing world of tablets modifying the lifestyle of people panel coordinators confirmed christiane pelajo rede globo eduardo levy telebrasil gesner de oliveira economist and former president of cade administrative council for the defense of economy heloísa magalhães valor econômico heródoto barbeiro record news márcio gomes rede globo mauro peres idc mariana rodriguez zani convergência latina miriam aquino telesíntese renata fan band rodrigo pimentel ex-capitain and book author elite da tropa ticiana villas boas band

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futurecom 2011 first sponsors 10 media partners breaking news for brazil business apoio educacional

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2010 2009 recent edition information 2008

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futurecom 2010 statistics participation per day tuesday 26th wednesday 27th thursday 28th 12 sponsors speakers congress delegates 147 national average number of attendees to the premium panels 93 international participation per job position presidents vice-presidents c-levels managers executives coordinators supervisors journalists press advisers authorities engineers specialists developers analysts/technicians consultants professors presidents vice-presidents c levels 26 analysts/technicians 17 journalists at the event 3.260 4.517 286 24 1216 2182 1094 35 262 national 24 international international participation angola arabian emirates argentina belgium bolivia brazil canada chile china colombia costa rica denmark ecuador england finnland france french guyana germany guatemala india israel italy japan mexico netherlands norway palestine paraguay peru portugal saudi arabia scotland singapore south africa spain sweden switzerland taiwan turkey united states uruguay venezuela professors 0,28 authorities 0,19 engineers specialists developers 10 countries managers executives coordinators supervisors 36 journalists press advisers 2 consultants 9 analistas técnicos 17 presidentes vice-presidentes c levels 26 professores 0,28%

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keynote speakers at the recent futurecom editions premium keynote speakers operators 13 valente antonio carlos amos genish president luca luciani president josé formoso president luiz eduardo falco president 11 president president roberto lima rodolpho tourinho million customers 2 million customers 44 million customers 6,5 million customers customers 57 million customers 56 million customers 47 million outstanding participations regional and worldwide top executives almir narcizo aluizio byrro andrew coward andrew lees carlos dominguez cezar alvarez david l sharpley foad shaikhzadeh gerhard otterbach hamid akhavan harmeet singh herberto macoto yamamuro hossein moiin hugo janeba hugo silberman james warner jayshree ullal jean paul jacob jean-pierre bienaimé jonio foigel jeffrey cole jon maddog hall kevin vachon larry hargrove leon taiman líbano barroso li guangcheng luiz carlos trabuco cappi mohammad shakouri pankaj shrof rajesh tuli rajiv mehrotra richard lalande rob conway robert w pullen rodrigo abreu rogério santanna dos santos ronaldo mota sardenberg scott stevens sebastiano tevarotto sergio quiroga silvio meira egor ivanov zeinal bava

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14 the event has been marked by innovation and special guests every year in 2010 the great news was the it arena 2010 information technology companies large corporations participated in the futurecom 2010 business trade show with demonstrations of products services and solutions silvio meira was an important keynote speaker in it arena discussing about iinnovation and entrepreneurship for itc s in a social world jean paul jacob another keynote speaker of the it arena in 2010 gave a speech in his usual irreverent way wishing more secs for everyone i.e simplicity s e efficiency collaboration c s security o opportunities two renowned brazilian experts in it banking carlos eduardo da fonseca karmann and professor fernando de souza meirelles from fgv debated the future of the sector in brazil.

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