Know Your Supplier - Hevea Engineering Works - Rubber Machinery World Jan 2016

 

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Setting up a TSR production line demands an uniquely different series of main and allied machinery lines (starting with cup/crumb rubber to bales from stacked rubber sheets). More importantly, you need an expert to guide you well. Info on a supplier.

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Rubber Machinery & Accessories Know Your Supplier “We Understand TSR Processing The Best” TOM C. ABRAHAM DIRECTOR Special Edition MM RUBBER Rubber Machinery World

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| Editor’s Note | Turnkey TSR Processing Experts If you are into rubber sourcing, you already know that introduction of Technically Specified Rubber (TSR) has standardized the rubber grading (as compared to RSS) and simplified procurement for buyers. Depending on the origin, you get Standard Malaysian Rubber (SMR), Standard Thai Rubber (STR), Standard Indonesian Rubber (SIR), Standard Sri Lanka Rubber (SSR), Standard Vietnam Rubber (SVR), Indian Standard Natural Rubber (ISNR), etc. Setting up a TSR production line demands an uniquely different series of main and allied machinery lines (starting with cup/crumb rubber to bales from stacked rubber sheets). More importantly, you need an expert to guide you well. Setting up a TSR At Rubber Machinery World, our effort to bring you information on a equipment supplier’s Competency, Capacity, Commitment, Communication, Technology, Market Presence, Culture and other details that you seek; continues with this advertorial of ‘Know Your Supplier’. In this edition, we bring you an exclusive interview with Tom C. Abraham, Director of ‘Hevea Engineering Works Pvt. Ltd. HEW is a two-decade old Indian Company that is fast building on its reputation and expertise of very strong pre-sales consulting, customized machinery design and post-sales support for Turnkey TSR processing. Also, for your comprehensive information we included a box, adjacent to pictures, explaining the utility of each machinery in a TSR processing line. As always, I welcome your feedback on rubbermachineryworld@gmail.com. Best Regards Prasanth Warrier Know Your Supplier | JAN 2016 (Disclaimer: The pictures and statements in our special supplements are shared with us by the respective companies and/or sources are mentioned appropriately. Rubber Machinery World does not independently verify them nor will vouch for their genuineness that they share with us, hence will not be liable for any misrepresented data) production line demands a uniquely different series of main and allied machinery...and an expert guidance. 3 rubbermachineri rubbermachineryworld +Rubbermachineryworld1 grp/home?gid=8252803 rubbermachineri

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| HEVEA ENGINEERING WORKS | AT A GLANCE Started in 1996 Innovations Design to Manufacture Comprehensive Range of TSR Machinery 150+ Equipment Supplied Serving TSR Processing Industry TURNKEY Consulting & Supply 4 90% Repeat Customers HQ Pala, Kerala India 22+ Major Projects With Branded Customers 6 Months Avg Delivery Lead Time Few Milestones 1999 First Export to Srilanka 2005 Factory Expansion & Modernization 2007 First Turnkey TSR Project in North-East India 2015 Expanding Range Of Machinery & Exports to other Global Markets. 1996 Start of a New Vision Know Your Supplier | JAN 2016

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| HEVEA ENGINEERING WORKS | Hevea Engineering Works Pvt Ltd. is into Design, Manufacturing, Supply, Installation, Commissioning and Service of machinery for TSR Processing and Rubber Moulded Goods Industry since 1996 with a glowing reputation in India and overseas. We understand from our conversation with Tom C Abraham, Director that in the last decade they have secured landmark orders for Turnkey Projects and is fast expanding into rubber processing machinery too. We understand the complete TSR value chain – right from cup rubber to final usage. Hevea Engineering Works has carved a distinct identity for TSR processing machinery. What are the challenges that you face these days? The TSR processing industry is feeling a slowdown because of the slump in the international rubber market. In the Indian context, because of the drop in rubber prices, there is a reduction in the rubber production. Factoring this, in addition to the current lower demand for TSR makes it a difficult period for the newcomers. However, this is a temporary situation, as rubber being a green product will regain its lost demand in a short period of time. What are the major strengths of Hevea Engineering Works? How do you add value to TSR equipment buyers? We have established a strong base in TSR processing machinery in last 20 yrs. We understand the complete TSR value chain – right from cup rubber to final usage. This gives us the unique perspective to recommend the right solution to our customers. The 'solution' can vary from as basic (though important) as consulting on plant layout and design to supply of customized machinery for TSR processing. For example, you would benefit from different designs for a DRC of 45% as compared to DRC of 80%. Again machinery varies for latex processing, field coagulum, or RSS reprocessing. We understand TSR best. We improve our designs regularly based on other customers' feedback. Additionally, at our own production facility, we test our products. This means when customers buy from us, they can be assured of machinery that is improved in design, are user-friendly and has low maintenance. Competitive pricing is another big strength with us because we control the design and manufacturing in-house. Know Your Supplier | JAN 2016 5

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| HEVEA ENGINEERING WORKS | SLAB CUTTER This machinery is designed as an extremely rugged and efficient size reduction equipment. First machine in your process line, this slab cutter is used for initial break-up of cup lump and rubber blocks for mixing/processing. Capacity: 1 T/hr - 3 T/hr HEW Make Slab Cutter 6 How has been your experience so far in this industry? Could you share a few highs & lows? I would say we have had a fairly mixed experience so far. For example, we have been accepted by the Indian and Sri Lankan TSR processing industry whole-heartedly because of the good quality of machinery and the technical support we offer. In 2007, we got the opportunity to set up the first TSR processing factory in North-East India. The technical consultancy cell of Rubber Board of India recognized our competency to deliver right from our inception. And we executed quite a few projects successfully. In the recent period, the slump in the industry has reduced the number of turnkey projects and this has affected us too. But then, I would attribute this to something that is definitely not in our immediate control. On the positive front, this slump allowed us to focus on other sectors, such as moulded goods, rubber compounding etc. Purchasing machinery is a major investment for most buyers and they would need technical inputs and customization. What level of pre-sales support does HEW offer? As I mentioned, our expertise in TSR processing machinery is built over last 20 years. When I look back, we have achieved this both from our acquired knowledge of the industry and our personal experiences. Today, we understand the complete TSR value chain – right from cup rubber to final usage. At our sister companies, we regularly purchase and upgrade rubber processing machinery. So we understand the pain of an equipment buyer or project investor. We HEW has been accepted by the Indian and Sri Lankan TSR processing industry wholeheartedly because of the good quality of machinery and the technical support we offer. Know Your Supplier | JAN 2016

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| HEVEA ENGINEERING WORKS | use our knowledge, experience and expertise to recommend the right solution to our customers. Depending on the customer requirement, we undertake the site selection/planning, layout design, machinery selection and a detailed cost estimate. We also help in providing electrical data, water requirements, Effluent Treatment etc. In short, we extend every technical input and practical recommendation required to help our customers take a wise decision on his machinery investment, save initial time and money thus reducing project execution time. It's important to mention here that customers who have consulted us from the initial project stages have benefited and returned to us. Infact, 90% of our sales in last 3 years are from repeat buyers or referrals. And I personally think, our pre-sales inputs, high quality of machinery at a competitive price and aftersales support has been crucial in building a strong base of satisfied customer base in India and Srilanka. We understand the pain of an equipment buyer or project investor. We use our knowledge, experience and expertise to recommend the right solutions. I see that you have a vast range of equipment for TSR industry. So, what products and services can a prospective buyer expect when they come to you? TSR Processing machinery selection can be complex for a new entrant while established processors understand the nuances well. This is because depending on the nature of the raw material (for example latex processing, field coagulum, RSS reprocessing, etc) the machinery design, usage and functionality vary. At HEW, we understand the TSR value chain comprehensively. This means when a prospective buyer comes to us he could discuss his requirement of main TSR Processing Main Machinery like Slab Cutter, Pre-Breaker, Hammer Mill, Creper, Shredder, Dryer, Hydraulic Press together with the supporting machinery Conveyor, 8 Capacity: 1 T/hr - 3 T/hr PRE BREAKER This machinery is designed for next stage size reduction and pre cleaning after slab cutter and before creper mills. HEW Make Pre Breaker Know Your Supplier | JAN 2016

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| HEVEA ENGINEERING WORKS | HEW Make Creper Capacity: 0.5 - 2 T/hr CREPER With special groovings on the rollers, this machinery is designed to cut and shear the rubber after pre cleaning. Size reduction of thick blankets of crumb rubber crepes, enhances better drying after dryer. Grab Bucket, Crumb Filling Station, Bucket Elevator, Scrubber, Metal detector, etc. For new projects, we recommend that buyer involves us from start like site selection/ planning, layout design, machinery selection and a detailed cost estimate. We also help in providing electrical data, water requirements, Effluent Treatment etc. This is highly advantageous for the customers, as it saves a lot of initial time and money, and also greatly reduces the project execution time. Lately we have diversified into rubber moulding machinery like intermix, kneader and moulding presses. An existing user can discuss with us his reconditioning or service requirements in these ranges of machinery. Summarizing, our endeavor is to provide quality machinery at a competitive price and continue building our list of satisfied customers in India and abroad In your range, which are your fast moving products and in which sector? Which machinery of yours have larger sales? As a specialist in setting up of turnkey TSR Processing Plant, I think it is difficult to narrow down. This is also because a TSR plant is often a one-time setup. Unless there is a capacity increase, or layout changes for automation, the core machinery don't change. What changes is the incremental requirement of individual machinery like a rubber creper. So depending on the projects we bag, the ratio of individual machinery supplies change from one year to the next. However, I see that moulds for dry rubber goods are fast moving now a days. 9 For new projects, we recommend that buyer involves us from start. Know Your Supplier | JAN 2016

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| HEVEA ENGINEERING WORKS | Competencies • Design, Manufacturing, Supply, Installation & Commissioning of NEW TSR Processing Machinery & Rubber Moulded Goods Industry. • Comprehensive understanding of the TSR Supply Chain from Cup Latex to Final usage in rubber goods production. • In-house design capabilities and engineering infrastructure for custom-manufacturing of machinery as per customer requirement. • Reconditioning of Used Rubber Machinery like Intermix, Kneader & Moulding Press. At HEW, we understand the TSR value chain comprehensively. For new projects, we recommend that buyer involves us from start like site selection /planning, layout design, machinery selection and a detailed cost estimate. 10 Know Your Supplier | JAN 2016

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| HEVEA ENGINEERING WORKS | Capacity: 1 T/hr - 2 T/hr HAMMER MILL This machinery is designed to cut and clean the rubber in the intermediate/ final stage. HEW Make Hammer Mill I understand Hevea Engineering Works offer turnkey solutions for TSR industry – Could you elaborate? How successful is this concept in the TSR industry today? Do customers seek this level of involvement in their projects? Yes, turnkey solution for TSR Industry is our forte. We have carefully built this core competence over last 20 years through a mix of our acquired knowledge of the industry and our personal experiences. Today, we understand the complete TSR value chain best – right from cup rubber to final usage. Hence when you refer a buyer to us, we take great care to recommend the right solution. This depends on his raw material needs of latex processing, field coagulum, or RSS reprocessing. Our turnkey consulting allows him to select the project site carefully, plan effectively his raw material movement, conveyor design and layout, effluent treatment, location specific design to suit the topography of the area, machinery selection, electrical data, water Our Turnkey involvement helps customers take a wise decision on their machinery investment, save initial time and money, that also greatly reduces their project execution time. requirements etc for a required production volume. I think this level of pre-sales support and right technical guidance is extremely important especially for customers from emerging markets like the North East India, African countries, etc. I have also seen that buyers prefer turnkey solutions. Our turnkey involvement helps customers take a wise decision on their machinery investment, save initial time and money that also greatly reduces their project execution time. And we work with Government Plantations, Large growers, Traders as well as small holders who are interested in setting up TSR production units. Know Your Supplier | JAN 2016 11

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| HEVEA ENGINEERING WORKS | MANAGEMENT MISSION We are committed to provide cost effective products and services with planned quality, reflected by customer's confidence achieved through innovation and continual improvement by involving all our employees. Strong Visionary Leadership of Directors: Joseph M. Kallivayalil (Left), Sebastian P. George (Right) and Tom C. Abraham (Above) 12 Know Your Supplier | JAN 2016

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WhatIsYourStoryToday? Every Machinery Has.... Every Technology Has... And As Equipment Supplier, YOU Denitely Have... A Story 1.DISPLAYYourProductsRegularlytoBuyers. 2.COMMUNICATEYourCompetenciesDifferently. 3.ATTRACTMoreBuyerstoYourBrandInformatively. Let Equipment Buyers Know You, Your Products & Your Technology Better. ReachMachineryBuyersFastIn3Steps ADVERTISE On Rubber & Tyre Machinery World And SELL MORE Because we publish digitally on our portal and promote globally, Buyers get all information of Your Products & Solution anytime and anywhere - on any device (Phone, Tab or Computer). For more details and your customized advertising, please visit http://rubbermachineryworld.com Or email us at rubbermachineryworld@gmail.com ( +91 983 300 1369 (A Division Of Autus Consulting) A1-13-6, Millenium Towers, Sanpada, Navi Mumbai - 400 705. India MM RUBBER Rubber Machinery World Equipment Marketing Redefined

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| HEVEA ENGINEERING WORKS | SHREDDER This machinery is used in breaking and washing natural slab rubber, for size reduction in intermediate/ final stage of crumb rubber and pre-cleaning. Capacity: 1 T/hr - 3 T/hr HEW Make Shredder 14 In TSR industry, the emphasis is on enhancing the process efficiency and reducing the energy consumption. How do your solutions help your buyers? This is interesting because enhancing process efficiency and reducing energy consumption is important for all industries, especially TSR. We have studied the complete supply chain from cup rubber to TSR bales in our last 20 years and put in our learning to benefit our customers. Earlier, the TSR production line used to be highly labor oriented, and dependent on skilled workers. With the introduction of automation, many processes could be standardized and made less labor oriented. At HEW, we have innovative products such as the grab bucket that feeds the rubber, even big lumps - which was not possible with the traditional bucket elevators, from the soaking tank to the first machine. Dryers supported with Gasifiers/CNG, reduce the energy cost. Again, we have designed our Dryer to minimize the heat loss, yielding greatly reduced fuel consumption. Another example, our crepers, pre-breakers etc have been redesigned to greatly reduce maintenance schedules and costs. The increased machinery uptime influences the efficiency significantly. Could you throw some light on how do you compete technologically for your products and service offerings? Hevea Engineering Works has been designing and manufacturing TSR processing machinery since 1995. Shortly thereafter we did our first export to Srilanka. Since then, we have been building on our strengths of delivering high quality product at competitive pricing, leveraging in-house design and engineering capabilities to customize and With automation, many processes could be standardized and made less labor oriented. Know Your Supplier | JAN 2016

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| HEVEA ENGINEERING WORKS | with installations at over 25 locations; we have a strong base of satisfied and repeat customers. In 2007, we also set up the first TSR processing factory in North-East India for our customer. Our expertise in TSR processing machinery is built both from our acquired knowledge of the industry and our personal experiences. We have designed our Dryer to minimize the heat loss, yielding greatly reduced fuel consumption. Another example - our crepers, pre-breakers etc have been redesigned to greatly reduce maintenance schedules and costs. The increased machinery uptime influences the efficiency significantly. Today, I think we stand very strong on pre-sales consulting, customized machinery design, operator training and post-sales support. If you are looking for highest Return-OnInvestment with the quickest payback period, our competitively priced machinery is the right product range. What are your manufacturing infrastructure and capabilities? Can a potential buyer look at a long-term partnership with you for their flexible as well as scalable requirements? Our workshop in Pala, Kerala is well equipped Haas VF6 CNC Machine, BFW CNC Radial drilling machines as well as the conventional machines such as lathes, planers etc. From light duty to heavy duty machining, we do 100% of the fabrication in-house. Our raw material vendors are high quality suppliers to other reputed companies as well. And these guys have been with us for a long time ensuring we get quality supplies. We have the space DRYER This machinery is used for drying the final rubber granules. If you are looking for highest RoI with the quickest payback period, our competitively priced machinery is the right product range. 15 HEW Make Dryer Capacity: 0.5 T/hr - 3 T/hr Know Your Supplier | JAN 2016

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