MARKET SEGMENTATION

 

Embed or link this publication

Description

marketing B class EPAL_vocational and technical school Greece

Popular Pages


p. 1

created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 2

CONSUMERS created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 3

Who buys the products? CONSUMERS created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 4

 DIVIDE THE MARKET  GROUPS – SUBGROUPS  SIMILAR CONSUMERS created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 5

ΚΡΙΤΗΡΙΑ ΤΜΗΜΑΤΟΠΟΙΗΣΗΣ ΓΕΩΓΡΑΦΙΚΑ ΔΗΜΟΓΡΑΦΙΚΑ ΨΥΧΟΓΡΑΦΙΚΑ ΑΓΟΡΑΣΤΙΚΗΣ ΣΥΜΠΕΡΙΦΟΡΑΣ created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 6

GEOGRAPHIC • Country • Region • City size • climate DEMOGRAPHIC PSYCHOGRAPHIC BEHAVIORAL • Occasion • Age • Gender • Income • Social class • Personality • Lifestyle • Values • Level of use • Moments of use • Benefits • Marital status • Family size • Religion • Nationality • Loyalty created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 7

GEOGRAPHIC created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 8

DEMOGRAPHIC created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 9

created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 10

GENDER MALE = MAN – BOY FEMALE = WOMAN - GIRL created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 11

created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 12

MARITAL STATUS created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 13

FAMILY SIZE created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 14

created by A.K_2nd EPAL N FILADELFEIAS

[close]

p. 15

NATIONALITY ENGLISH SPANISH JAPANESE GERMAN created by A.K_2nd EPAL N FILADELFEIAS

[close]

Comments

no comments yet