Taxi Talk Magazine November 2015


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TAXI TALK ISSUE NO 570 November 2015 TAXI VOICE OF THE TAXI INDUSTRY MAGAZINE ON THE RANKS SINCE 1966 PROUDLY PUBLISHED AND PRINTED IN VICTORIA Print Post Approved number 100004912 VOICE OF THE TAXI INDUSTRY melbourne cup The first Tuesday in November is the day that all Australia stops, listens and watches the running of the Emirates Melbourne Cup. The Melbourne Cup is the richest handicap race held in Australia and attracts 120,000 people every year to Flemington racecourse.


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UTC • Taxis are covered by a major Australian Insurance Company for 3rd Party Property damage up to $30 million. • Quick repairs and brand new parts used. • Fast recovery for loss of income. • Lower annual contribution. • Additional Policies available Public Liability and Personal Accident. PROVIDING COMPREHENSIVE & 3RD PARTY COVER FOR VICTORIAN TAXIS AND HIRE CARS TAXI TRINITY Always refer to the product disclosure statement for product information before making any financial decisions For more information contact Jaspreet - 0433 171 422 or Manvinder - 0433 413 628 3/177-181 Northbourne Road, Campbellfield Phone 9303 9069 Fax 9303 7084 Email TRINITY BODY WORKS • • • • OZWAY TRANS • • • • Taxi resprays from $1365 (excl GST - conditions apply) Quality smash repairs Quality equipment and premium paints Quick repair time Taxi Shifts Available (Day and Night) Close changeovers Clean and good taxis 24/7 roadside assistance Contact Maninder Pal 0498 259 986 or 9303 9069 Contact Gaurav 0424 079 000 or 9303 9069


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C 8 12 14 18 27 28 33 ontents Government Fiddles while our taxi and hire car industry burns. TAXI VOICE OF THE TAXI INDUSTRY MAGAZINE ON THE RANKS SINCE 1966 MAGAZINE EDITOR Toni F. Peters FOUNDER Stanley F. White PUBLISHER Trade Promotions Pty Ltd The industry needs to change If taxi drivers want to feel the love, they must adapt. ADVERTISING ENQUIRIES Mrs Toni Peters Trade Promotions Pty Ltd PO Box 2345, Mt Waverley VIC 3149 New app for taxis & hire cars Australian company Ticktoc has launched a new app. Phone: ....................................... 0400 137 866 Email: ............................. Website: .......................... Money, money, money Uber seems to have an unlimited amount of it. DISPLAY ADS All copy, editorial and artwork must be submitted by the 15th of the month prior to publication date. Advertisement sizes and costs can be downloaded at Licence Statistics Comparison of monthly Victorian taxi and hire car licences CLASSIFIED ADS $30 for 35 words, $60 for 70 words, etc. Email or Mail your classified advertisement by the 15th of the month prior to publication date, together with your payment. Taxi Services Commission Updates on government issues effecting the industry. SUBSCRIPTION DETAILS 1 year = $35 Melbourne Cup Carnival A map of Flemington racecourse highlighting the taxi ranks. proudly supporting these organisations since inception..... PAYMENT OPTIONS • • Via PAYPAL to Direct Deposit to Trade Promotions Pty Ltd BSB 033065 A/c 312786 Mail Cheque to Trade Promotions Pty Ltd PO Box 2345, Mt Waverley VIC 3149 VOICE OF THE TAXI INDUSTRY • Views expressed in any article in Taxi Talk magazine are those of the individual contributor and not necessarily those of the publisher. The publisher cannot accept any responsibility for any opinions, information, errors or omissions in this publication. To the extent permitted by law, the publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising from the contract, tort or otherwise, even if advised of the possibility of such loss of profits or damage. Advertisements must comply with the relevant provisions of the Competition and Consumer Act 2010. Responsibility for compliance with the Act rests with the person, company or advertising agency submitting the advertisement. Taxi Talk magazine has agreed to advertise taxi clubs because those clubs have stated that they and their products comply with all applicable laws and regulations relating to insurance for taxi operators. Taxi Talk magazine has not independently verified these taxi clubs’ compliance, and give no warranty and make no representation as to whether the taxi clubs are compliant. Operators should satisfy themselves as to a taxi club’s compliance with laws and regulations through their own enquiries. These advertisements do not constitute recommendations by Taxi Talk magazine that operators purchase insurance products from taxi clubs. Taxi Talk magazine does not accept any liability or responsibility for any loss or damage suffered or incurred by any operator because a taxi club or its product or service is non-compliant. TAXI MAGAZINE Taxi Talk magazine is wholly owned by Trade Promotions Pty Ltd. COPYRIGHT © Trade Promotions Pty Ltd 2015. All rights reserved. The “Taxi Talk – Voice of the taxi industry” heading and logos are trademarks of Stanley F. White. Copyright of articles and photographs of Taxi Talk magazine remain with the individual contributors and may not be reproduced without permission. Taxi Talk - Voice of the Taxi Industry November 2015 |3


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EDITOR’S DESK During the past month every time taxis were mentioned in the media, so was Uber. TAXI VOICE OF THE TAXI INDUSTRY MAGAZINE ON THE RANKS SINCE 1966 Proudly published in Melbourne The latest news is that Uber is entering partnership with the Royal Australian Regiment Association employment group, Enabled Employment and defence member discount organisation, APOD (Australian Partners of Defence) to promote a special deal to defence veterans. Veterans and their spouses who sign on as an Uber driver partner before December 31, 2015 won’t have to pay any commission for their first three months. This is just another area that Uber has thought about, investigated and nurtured, offering employment opportunities for many more Australians. The peak motoring body in the ACT and New South Wales, NRMA, says that UberX is “here to stay”. NRMA’s president, Kyle Loades, believes a more competitive and sustainable industry can be established. “The reality that we face today is that Uber is popular and here to stay. Uber need to come into the regulatory framework to some degree, while the taxi industry needs to become more competitive in a fast-changing market,” Loades said. The Japanese are joining many other countries by announcing that they will start testing driverless taxis in 2016, just a few months away. The testing phase will transport people from their homes to local stores and back, on a route which is only three kilometres. If the trials are successful, Japan is planning to have the vehicles on the roads by 2020 servicing routes where public transport isn’t provided and to help tourists get around. Japan is not the only country testing driverless vehicles. The Netherlands already have a driverless shuttle capable of transporting up to six people, the United Kingdom, Arizona and Las Vegas are also testing some vehicles. New York City and San Francisco have nearly finished their testing and are set to have driverless taxis on the road servicing passengers by 2016. The latest industry app to be launched in Victoria, Ticktoc, is in direct competition with Uber and iHail. Ticktoc combines the good of the Uber app, taxi and hire car apps and booking systems. It does not charge any debit/credit card processing fee and no surge pricing either. John Sajadi, CEO of Ticktoc said, “With the government crackdown on illegal ride-share services and growing passenger dis- | November 2015 2015 64 | September Taxi Talk - Voice of the Taxi Industry


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content over price monopolisation of the taxi industry, there is a pressing need for an alternative option in the hire car and taxi market which incorporates the latest technology, is price-competitive but also meets regulation standards.” Payment is made when the passenger gets in the car with a tap of their debit/credit card. The bottom line is these new apps make it safer for the taxi and hire car drivers as all fares are cashless and at the same time there is less fare evasion. Cabcharge’s iHail app is most likely not going to receive approval from the Australian Consumer and Competition Commission (ACCC) primarily because it will give the iHail investors a huge advantage over any other app, as they represent the biggest networks in every state in Australia. Also, if approved, it would award Cabcharge the monopoly of the industry’s fare processing payment system as all iHail fares must be handled by Cabcharge. iHail also encourages passengers to offer dollar incentives to the driver to pick them up before anyone else. This priority dispatch payment could reduce access for passengers to get a taxi during peak periods. Last month Cabcharge Australia Limited saw its share price fall to a new low - less than $2.90. Also the Federal government has adopted most of the proposals from the recent Financial System Inquiry and the main one to affect the Australian taxi industry is the banning of excessive credit/debit card surcharges. Editor, Taxi Talk - Voice of the Taxi Industry Toni Peters TT TAXI VOICE OF THE TAXI INDUSTRY TALK ISSUE NO 570 November 2015 TAXI VOICE OF THE TAXI INDUSTRY TAXI TALK October 2015 ISSUE NO 569 TAXI VOICE OF THE TAXI INDUSTRY MAGAZINE ON THE RANKS SINCE 1966 Print Post Approved number 100004912 VOICE OF THE TAXI INDUSTRY MAGAZINE ON THE RANKS SINCE 1966 PROUDLY PRODUCED AND PRINTED IN VICTORIA Print Post Approved number 100004912 melbourne cup The first Tuesday in November is the day that all Australia stops, listens and watches the running of the Emirates Melbourne Cup. every month to your mail box The Melbourne Cup is the richest handicap race held in Australia and attracts 120,000 people every year to Flemington racecourse. subscribe TODAY! Victoria Street, Errol Street and the surrounding laneways will be transformed with live music, shopping, free activities and delicious cuisines. There’s the Sound Forest Stage with a number of North Melbourne venues displaying up-and-coming musicians; a Cultural Forest Stage showcasing a range of local community cultural performances; and the Dog Show to find the most obedient, best dressed pooch. Plus much, much more. Nearby food vendors will be cooking up a range of cuisines as you’re transported across the world by the colour and music in this hub of cultural celebration. SPRING FLING STREET FESTIVAL Never miss an edition of Taxi Talk magazine! Send $35 and your mailing details and we will add you to our mailing list to receive a printed copy of Taxi Talk for 1 year. Want more than 1 copy - no problem - send us an email and we will advise you of the mailing price. Mail and cheques: PO Box 2345, Mt Waverley Vic 3149 Enquiries: 0400 137 866 Email: Direct Deposit - Westpac BSB 033065 Account No. 312786 Taxi Talk - Voice of the Taxi Industry November 2015 |5


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MOVING PAST THE ELEPHANT IN THE ROOM “I love Airbnb, it is fantastic! What a great opportunity.” This was said with a lot of enthusiasm by one of the speakers at the TAXIintell conference. It was shocking to me to hear the same person state: “But come on, Uber is something completely different.” An elephant has marched into the field of passenger transport shaking up the earth, the yield and how people have ploughed and harvested the field for a long time. The likes of Uber have replaced callcentres by algorithms, have revived trust through reputation systems and online payments and have effectively made several public efforts to improve the quality of personal transport irrelevant, although this has not yet been realised everywhere. Thus far I am telling you nothing new, it is clear that many of the existing players have failed to recognise the approaching elephant but now, app technology is being adopted rapidly. What I am worried about is the deep focus on ‘the elephant in the room’ by the existing players, heavily emphasizing all the illegal activities of the elephant and failing to realise that the elephant is not unique to the world of passenger transport but part of a much broader shake up instead. Having co-founded shareNL, the Dutch network and knowledge organisation for the collaborative economy and sharing the economy, I have the privilege to work with companies from many different industries. It keeps surprising me to see how people can love the elephant in another conference room, and look at the elephant in their own market as completely different. I can assure you, there are similar elephants marching into banks, hospitals, universities, utilities, hotels and many more. Across sectors people are getting ‘the extra option’. Instead of buying a drill from a store they can borrow one from a neighbour. Instead of staying at a hotel people can chose to stay at another individual’s place. Instead of buying energy from a utility we can now choose to buy directly from a producer. I could continue this for a few more pages, but you get the point. Consumers are rapidly becoming more independent from traditional institutions and more dependent on one another, enabled by technology and two-sided market places, safe-guarded by trust mechanisms and made efficient by algorithms. As a consequence anyone can instantly become a hotelier, banker, caretaker, teacher, etc and yes a personal driver too. I would strongly recommend to turn off your legal/illegal pair of glasses, because professions defined and regulated in past centuries are fundamentally changing. Therefore the real Taxi Talk - Voice of the Taxi Industry 6 | November 2015


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value is in focusing on what passenger transport, or personal mobility will look like five years from now and how your brand fits in the picture. Dare to think outside of the box, what else can a driver deliver except the driving? I learned at the TAXIintell conference how drivers can act as a city’s business card but also as psychologists. Dive deeply into consumer needs and do not forget one thing - You have been a two-sided market- place for a very long time. While you might be a bit behind on the consumer side when it comes to providing a service of constant quality, you are probably ahead on the provider (driver) sides of the marketplace. This is crucial, as only those who take good care of both side of the market will define how the field of passenger transport will be ploughed over in the next decades. Pieter van de Glind TT ON DEMAND ECONOMY Uber now delivers lunch within 10 minutes with the push of a button – UberEATS is the name of this game. Many companies continue to experiment and refine their approach to enter and market the on-demand economy (ODE) whilst Uber and UberEATS are being launched internationally. by phone is nothing new, but Uber was one of the first to apply it to the ODE in a massive scale. Much of this is achieved thanks to GPS technology and all transactions are done by app. Of course, Uber’s huge success has inspired a vast range of new marketplaces providing on-demand service, such as: Wag! Bento Heal Unwind Me Changelane LawTrades Cleanly BloomThat JetMe Dog walking Asian food delivered Doctors to your home Massage made simple Car maintenance Lawyers on call Simple laundry delivery Ridiculously fast flowers Private jets TT November 2015 Uber is not just about ridesharing – it is so much more. According to SherpaVentures, on-demand enterprises must reach the mass market cheaply while removing anonymity. UberRides does this with their free app that includes driver ratings, which provides a form of self-policing. Uber harnesses the supply of available cars effortlessly because their workforce is essentially any person with a smartphone and a car. Sharing and access Taxi Talk - Voice of the Taxi Industry |7


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GOVERNMENT FIDDLES INDUSTRY BURNS Labor Government fiddles… whilst the Taxi and Hire Car Industry burn. It is the government who has sold hire car licences to industry operators and it is the government who is the largest holder of taxi licences. In 1960, like thousands of newly arrived Greek immigrants, my father, Theodore Kapnias, began his career driving a taxi for my late godfather, Mr Peter Sorocos. In 1989, I also chose to make a career in the Industry and have invested millions of dollars over more than 25 years, in order to be able to provide a quality service to the travelling public that complies with State Government legislation, regulations and Federal tax laws including: • • • • Commercial passenger vehicle insurance Driver accreditation Commercial passenger vehicle licence for each vehicle And we comply with tax and GST requirements. Over the years, the State Government has profited handsomely from the sale of licences to the Industry. It is the government who has benefited to the tune of tens of millions of dollars and has created an artificial market value for licences, thus imposing a huge cost structure on existing operators. These costs have been ultimately passed on to the travelling public through higher fares. The recent arrival of UberX to Australia has enabled thousands of private motorists to operate as (illegal) taxis via an app without having to comply with the aforementioned costs. The popularity of UberX is underpinned by the fact that it can – logically - operate far more cheaply than existing (taxi or hire car) services. Prior to the last State election, the industry received written assurance from the then shadow Minister for Transport, Ms Jill Hennessy, that an Andrews Labor Government would immediately hold a Ministerial Forum to develop strict rules that would apply equally to all operators, regardless of the technology used to book that service. continued page 10 For 55 years, my family has made the taxi and hire car industry its livelihood – an industry in which thousands of small businesses have been involved. Mine is not a unique case. This onerous costs structure - particularly the cost of commercial passenger vehicle licences - has been imposed upon industry by successive State Governments. 8 | November 2015 Taxi Talk - Voice of the Taxi Industry


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HYBRID IS THE FUTURE Visit Melbourne City Toyota Lower your operating costs with Hybrid Call us TODAY! FINANCE AVAILABLE AT CAMPAIGN RATES* Melbourne City Toyota 621 Elizabeth Street, Melbourne, VIC 3000 (03) 9282 8888 *T.A.P. Pics for illustration purpose only. E&OE. LMCT 10618 Your money transfer. Their Diwali made a little brighter. Send money to India with fees starting * from $5 1 800 049 087 /moneygram Send at: And anywhere you see the MoneyGram sign *A higher consumer fee will be charged for send amounts which exceed AUD 50, being the maximum transfer amount for the advertised fee rate of AUD 5. In addition to the transfer fees applicable to a transaction, a currency exchange rate set by MoneyGram or its agent will be applied. MoneyGram, the Globe and MoneyGram Bringing You Closer are marks of MoneyGram. All other marks are the property of their respective owners. © 2015 MoneyGram. Taxi Talk - Voice of the Taxi Industry November 2015 |9


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GOVERNMENT FIDDLES WHILE INDUSTRY BURNS The (purported) aim of the Forum would be to introduce reforms that would create a level playing field for all commercial passenger vehicle operators in Victoria. Labor has now been in Government for almost a year and existing industry operators are witnessing their businesses – and licence values - go into freefall, whilst this grossly inequitable situation continues unabated. continued Whilst none of us like paying tax and it is costly for business to adhere to laws, they are nonetheless, two pillars of any civilised society. All businesses in all sectors across the economy are looking to see how State Governments are going to respond as, they too, are keen to ‘Uberfy’ their business models – that is, avoid regulatory and tax costs. vehicles, their preference to enjoy choice of operator but also one which recognises the huge capital investment that has been made by existing taxi and hire car operators over many decades. All of this can be achieved without impeding access to new operators entering the industry, promoting fair competition and also guaranteeing the government a growing annuity into the future. However, the Government has to be willing to consult and consider the genuine concerns of existing operators. To date, the Orwellian titled “The Ministerial Forum” has been a ‘closed shop’ that has failed to seriously engage with industry. Industry operators who are dedicated to the rule of law, a just taxation regime and a sustainable industry, are deeply disheartened by the inertia of the Andrews Labor Government. George Kapnias Managing Director TT CHAUFFEUR DRIVE And yet the government continues to procrastinate. In the meantime, UberX continues to gain traction and reportedly, there are now in excess of 5,000 vehicles on the UberX network in Melbourne alone… and growing. Has it not occurred to government that if the costs of compliance were totally removed from existing hire car and taxi operators, the industry would be able to provide a far more cost competitive service, reward drivers more generously and negate the massive cost disparities enjoyed by UberX ? Uber has been heralded by politicians on all sides (including State Opposition Leader Mathew Guy and our newly minted Prime Minister, Malcolm Turnbull), as a darling of the new “agile“ economy. Yet, to date, neither UberX nor their ‘partners’ (drivers) have contributed to government coffers in licencing fees or GST ! If this situation is extrapolated across the economy, our already cash strapped State and Federal governments are going to witness their revenues follow the same trajectory as licence values! This will have massive consequences for government budgets into the future and their capacity to fund basic services upon which all Victorians depend. And yet, I fear that the government is considering sacrificing these basic foundations of modern Australia at the altar of hyper-consumerism. Sadly, there is a simple solution at hand. A solution which recognises the immediacy and convenience of technology, the right of the travelling public to travel in licenced and insured Send your opinion letter to email: post: PO Box 2345 Mt Waverley VIC 3149 Please include your name and full contact details for verification. 10 | November 2015 Taxi Talk - Voice of the Taxi Industry


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ARE YOU BEING TOLD THE WHOLE TRUTH? 20/10/2015 Important message to all Schmidt G4 Taximeter Owners and users of the Fareway Plus meter app 1. Will the 2G network be turned o in December 2015? No! Telstra has advised that the 2G network will be turned o in December 2016 i.e. in over 12 months time. The 2G network will de nitely NOT be turned o in December 2015. 2. Can you keep your current Schmidt G4 Taximeter? Yes! You absolutely can keep your Schmidt G4 if you wish. In addition, Cabcharge is under a legal obligation in Victoria to ensure that the new Fareway Plus fully integrates with the Schmidt G4 Taximeter. 3. Is Cabcharge in breach of the law by giving away its Fareway Plus meter app? In 2010 Cabcharge was penalised $14million by the Federal Court for abuse of market power. Part of that penalty was for predatory pricing by supplying Cabcharge taximeters below cost for anti-competitive purposes. Cabcharge is now supplying its Fareway Plus meter app free of charge, which may be below its cost to develop, distribute and maintain. If so, Cabcharge could be re-o ending against the same laws. This conduct has been reported to the ACCC which is currently reviewing our complaint. 4. Should you permit the Fareway Plus meter app to be installed in your taxi? If you are concerned that Cabcharge could again be in breach of the law, it is your right to refuse to allow the Fareway Plus meter app being installed in your taxi. It is your right to insist that your Schmidt G4 taximeter remains in your taxi and is interfaced by your installer to the Fareway Plus EFTPOS terminal. 5. Does the Fareway Plus meter app meet the proposed new Victorian taximeter speci cations? As of the date on this notice, the new Victorian taximeter speci cations have not been released. Therefore when Cabcharge released its Fareway Plus meter app it is unlikely to have known whether or not it would be approved under the new speci cations. 6. What should you do if your Taxi Network wants to remove your Schmidt G4 Taximeter? It is your absolute right to keep your Schmidt G4 Taximeter. The Fareway Plus display unit can be installed in an alternative location. 7. What should you do if you are feeling misled or bullied? You can report it directly to the Australian Competition and Consumer Commission. Alternatively, call us and we can pass on your complaint. If you are confused about any rumours that you have heard, you can call us on (03) 9546 6990. Schmidt Electronic Laboratories Pty Ltd Phone (03) 9546 6990 or 1300 132 422 | Email | Website Taxi Talk - Voice of the Taxi Industry November 2015 Address 153 Osborne Avenue, Clayton South, VIC 3169 | ABN 20 005 631 710 | 11


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THE INDUSTRY NEEDS TO CHANGE If taxi drivers want to feel the love, they must adapt. Melbourne’s taxi industry is behaving like that clingy ex-partner who won’t let go. The one who had their chance to change, but didn’t. They didn’t show up to dates. They were late, left you stranded, did not know how to communicate. A trip to the Yarra Valley was not far enough and no money was good enough. For too long, cabbies were content to be complacent and now they have been dumped for what is perceived as a better option. Passengers are tired of waiting outside their home despite a text message from the company saying “taxi now approaching”. They are also tired of being refused because the ride is too short. to win back your love? They sideline 500 cabs in Melbourne’s CBD during a four-hour tram strike while 2000 protesting drivers block our streets. More than 300,000 riders in Melbourne have signed up to UberX. That wouldn’t have happened if taxis were delivering what commuters wanted. Think of it: if you can jump into a car, tell the driver where you’re going without having to pull out Google maps, be offered mints and water, a clean car and a friendly driver; it’s a fairly obvious switch. The taxi industry thought it was untouchable. It ignored decades of warnings demanding change. Now there is a genuine competitor in the market, UberX, and they don’t like it. It’s like they’re seeing their ex with a new love who is bold, defiant, pushes boundaries and is providing something they couldn’t. Complaints about cabs have been constant over the years: the cars are unclean; drivers don’t know where they are going; some, frankly, have BO (body odour). Every now and then you might get lucky and find a cabbie who engages in conversation rather than muttering into their hands-free. But what do drivers and owners do And if Uber can do it, so can other ride-sharing companies. Another San Francisco-based company, Lyft, has also flagged it is coming to Melbourne. Then there’s the prospect of driverless taxis. The ACT announced recently it would be the first government to legalise Uber and it’s likely others will watch closely and learn from its benefits and mistakes. A recent taxi report found Uber was getting a free ride in Victoria, avoiding about $208 million in taxes. Those are big bucks the state and federal governments won’t want to let go of. And there is still a need for taxis. They are part of our landscape, crucial to our public transport system. Taxi Talk - Voice of the Taxi Industry 12 | November 2015


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Former Premier Ted Baillieu deserves credit for initiating a widespread review into the taxi industry before Denis Napthine implemented the biggest shake-up to the industry that Victoria had ever seen. In a bid to boost standards and get passengers back into taxis, fares went up, drivers received a pay rise — 55 per cent of fares, up from 48 to 50 per cent — and credit card surcharges were cut from 10 per cent to 5 per cent. But drivers had to pass a test dubbed ‘The Knowledge’, ensuring they knew landmarks and how to get to popular destinations. And more controversial changes meant new entrants to the taxi industry could buy licence plates for $22,000 a year, sparking fears existing licences, currently worth about $260,000, would be devalued. Many owners have spent their working lives operating taxis and have served passengers for decades. They need to be here but they need to raise their game. We have seen hints of that recently with 13 CABS and CABiT unveiling a mobile app that virtually mimics UberX and also the introduction of a cashless and cardless pay system. Of course, not everything about UberX is ideal. Questions remain on insurance, tax and its driver screening process. But, despite government efforts to stamp it out, its operation grows. Public Transport Minister Jacinta Allan has not ruled out allowing Uber to operate and has said she will assess the future of ride-sharing. But the fact is that the taxi industry needs to adapt or passengers will find alternatives. Without that change, taxi drivers and owners will remain the annoying ex-partner. And when the affair is totally over, all they‘ll have to remember us by is an empty yellow car. Herald Sun transport reporter reprinted with permission TT Aleks Devic ATTENTION ! Become members of our united, credible and honest association The Victorian Taxi & Hire Car Families We are determined to fight the regulations, fight against our loss of income and fight against longer hours for less reward. We are victims of the system. The Victorian Taxi & Hire Car Families appeal to everybody (taxi drivers, taxi operators and taxi licence holders) to register themselves with us and be part of a united voice. For more information call in and see us at: 888 Mt. Alexander Road, Moonee Ponds, or 105 Normanby Road, North Caulfield Taxi Talk - Voice of the Taxi Industry Ring Leo any time on 0409 562 531 Unity will achieve our goal November 2015 | 13


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NEW APP FOR TAXIS & HIRE CARS Australian company Ticktoc has launched a cutting edge mobile app and website which lets passengers book hire cars and taxis at highly competitive rates and unlike competitors, its services are completely legal. Initially launching in Melbourne, Ticktoc customers will have immediate access to over 250 hire-cars and over 500 taxis, all accredited and licensed. The app incorporates advanced technology such as a patented barcode reader and accurate GPS mapping technology so customers know exactly how far away and where their car is. John Sajadi, CEO of Ticktoc said, “Ticktoc’s cars and drivers are accredited according to the Transport Legislation Amendment (Taxi Services Reform and Other Matters) Act 2011, so passengers have reassurance their hire car and taxi service is credible.” “While services offered by taxis using Cabcharge are regulated, they’re not customer-friendly. On top of the five per cent surcharge for credit and debit card payments, there is no flexibility for options such as advanced booking, or mobile payment. But with Ticktoc, users make advanced bookings weeks in advance, and hop into their booked car and tap for payment without worrying about any surcharge.” Some of the benefits of Ticktoc are: • • • drivers are experienced and TSC accredited; all vehicles are registered and insured; no surge pricing; Taxi Talk - Voice of the Taxi Industry • service is comparatively less expensive than other hire car options; unable to tamper with the meter; zero charge for paying with credit or debit card; zero network fees; all fares are cashless; passengers can rate the drivers at the end of the trip; passengers can make advanced bookings. • • • • • • Ticktoc plans to launch in Sydney Brisbane and Perth next year and will have all of Australia covered by the end of 2016. The Ticktoc app can be downloaded for free from the Apple App Store and Android’s Google Play Store as well as accessed online at TT 14 | November 2015


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Important Message to owners of Martin Taximeters in the 13CABS network. 9 Springbank Street Tullamarine, SINCE 1947 THE TAXI SPECIALISTS November 2015 Taxi Talk - Voice of the Taxi Industry | 15



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