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palazzi florence ital 2011/2012 y photo by gabriella ganugi two cat alo gue academic catalogue 2011/2012 pa lazz apicius fast d i va i d eas squolafua florence association for international education

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indexpalazzi 2 florence association for international education member institution course catalogue palazzi introduction and academics mission vision and members academic calendars terms and programs of study academic policies and services 54 school of hospitalityhp apicius international school of hospitality hospitality and tourism management ht restaurant food and beverage management fb hotel and lodging management hl 6 8 affiliations and partnerships apicius international school of hospitality accounting and finance af arts entertainment and media am decision sciences ds economics ec entrepreneurship resources er management ma marketing mk school of business bu 59 school of interior design environmental architecture and sustainabilityid architectural studies da sustainable architecture and design sa interior and visual design id product design pd architectural restoration and history of architecture rh ideas school of interior design environmental architecture and sustainability 65 school of italian studies and linguistics is squola center for contemporary italian studies italian language it italian literature il italian studies is 13 school of journalism communication and publishing cp fua florence university of the arts apicius international school of hospitality publishing pu creative advertising cr food communications and publishing fc mass communication mc journalism jl 69 school of liberal arts la fua florence university of the arts art history and architecture ah cinema and theatre studies ct classical studies cs comparative literature cl creative writing cw criminology cr geography ge history hs dramatic and performing arts pa dance dramatic arts music studies mu music political science and international relations ps psychology py religious studies rs philosophy pl school of digital imaging and visual 19 diva school of digital imaging and visual arts arts di digital media dm photography ph video production vp visual communication vc school of fashion and accessory studies 27 and technology ft accessory design and technology ad fashion design and technology fd fashion communication and publishing fc jewelry design jd fast school of fashion and accessory studies and technology 87 school of life studies and human services ls fua florence university of the arts environmental studies es sociology so school of fine arts fa 36 fua florence university of the arts art education ae ceramics ce classic photography cl creative arts ca mixed media mm painting and drawing pd printmaking pm sculpture sc 89 school of professional studies ps apicius diva fast fua squola portfolio development pd community services cs internships in volunteer projects vp special projects sp postgraduate offerings school of food 41 apicius internationaland wine studies fw school of hospitality baking and pastry bp culinary arts ca dietetics and nutrition dn food and culture fc food family and consumer sciences fs wine and culture wc wine expertise we 92 school of sciences and mathematics sm fua florence university of the arts biology bo chemistry ch mathematics ma physics ph 94 school of sports and health sciences sh apicius international school of hospitality physical education and physical therapy pp sports sciences ss school of global studies 51 fua florence university of the arts gs anthropology an multicultural diversity and gender studies dg sustainable development sd urban studies us 95 school of graduate studies graduate programs and courses apicius international school of hospitality

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vision who we are and where we are headed · palazzi is group of academic interdisciplinary institutions located in the historical center of florence italy · palazzi has the purpose of enriching international higher education for students and partner institutions throughout the world · palazzi s name bears the core of our educational mission and philosophy ­ a group of prestigious meticulously renovated historic buildings palazzi that have witnessed the civic political and economic life of florence since centuries ­ that strive to bring innovation to the present and future in the midst of a rich historical context · palazzi mirrors the contemporary face of florence and invites its students and institutional partners to partake in an educational endeavor the study abroad experience challenges and shapes the mind · our institutions are one of a kind throughout all of italy and europe and set the standard for international education · we sustain our local culture by bringing to life the arts that have shaped our economy in the past and creating a vital space for them for the present and future · we promote and nurture local small greenmapped businesses that support sustainability and share with our students their love craftsmanship and expertise · palazzi is an integration project that allows students to break through the surface of the academic experience abroad by offering opportunities that allow them to not only study but to live the past and present while building the future of florence palazzi continually seeks to strengthen its relationships with international partners and is proud of academic partnerships established all over the world we are open to study abroad affiliation with colleges and universities community and 4 year public and private in order to foster academic collaboration and create meaningful programs for the students of such institutions we are members of several international associations and organizations and partake in key global events each year our presence in florence contributes a new outlook on how humans approach learning here the past centuries have produced great minds in this city whose works densely populate the streets palazzi proposes innovative learning strategies that allows students to live in a historic city like florence with the clarity curiosity and creativity that will enrich without a doubt the florence that they will leave behind at the end of their studies values the foundations of the institutions that constitute palazzi are based on the following core concepts · cross-cultural and interdisciplinary learning for students through their direct interaction with the academic and social fabrics of our institutions and the city of florence · a full immersion approach to our entire range of academic programs abroad whether created for short term short term faculty-led or long semester term lengths of time · the practice of responsibility and integrity in relationships with our partners a 100 personalized approach that enables students and faculty from a partnering institution to rely upon the support system created by palazzi institutions and the partner · state of the art facilities for students to have the latest technological advances at their fingertips palazzi is · palazzo bombicci guicciardini strozzi fua florence university of the arts fast fashion and accessories studies and technology apicius international school of hospitality · palazzo doni diva digital imaging and visual arts ideas interior design environmental architecture and sustainability · palazzo ramirez de montalvo squola center for contemporary italian studies · villa brilli peri apicius culinary institute of florence palazzi supports the following sustainable institutions · altarosa biodynamic and ecological clothing company · ganzo cultural and gastronomic association · eft educational field trips · mazzanti piume traditional feather and flower accessories terms and programs of study free elective program students may shape their own program of study by selecting courses from the current schedule of courses please consult the palazzi or individual institutional website for courses currently on offer students may take up to fifteen credits for a semester and six during a summer or intersession term students enrolling in certain semester programs may be required to enroll in an italian language or equivalent course see individual member school requirement not all subjects or courses listed in the catalogue are offered every session the course selection will vary from term to term and courses will run with the required minimum of enrollments all courses are taught in english unless otherwise indicated students may choose between the following sessions that best fit their our mission all of the educational institutions belonging to palazzi are cross palazzi introduction &academics disciplinary and interrelated students have open access to all curricula and program offerings for a truly wide-reaching choice of areas to study palazzi is the singular governing entity that unites the institutions and appoints designated deans and administrators to each the programs at palazzi range from a variety of short term up to professional certificate and four-year academic programs offered in florence italy the main schools of our institutions address liberal and studio arts business fashion and accessory design hospitality management culinary arts food communications and publishing digital and visual media and imaging and contemporary italian language studies these areas have been developed and expanded with the fast growing changes in higher education and the demand for international collegiate experiences we are committed to excellence in learning and seek to carry out this mission by shaping students who are sensitive towards global understanding as a result of their academic and social interactions in florence needs semester fall and spring the fall and spring semesters last approximately 15 weeks and have a one-week break during the eighth week intersession january january intersession is an intensive three-week program during which students may earn up to six credits summer semester the summer semester is comprised of three 3-week and 4-week sessions 2

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summer sessions 1-week 1 credit 3-week 3 to 6 credits 4-week 4 to 6 credits 6-week 3 to 9 credits 12-week sessions 3 to 12 credits are offered faculty the credit system thus works as follows 1 credit hour 15 lecture hours 2 credit hours 30 lecture hours 3 credit hours 45 lecture hours some courses according to their specific nature and course content include both lecture lab hands-on and studio hours these are specified in the course description short programs short programs are offered during the fall and spring semesters see specific brochures special programs throughout the academic year several special programs are offered add drop procedures and final registration the add/drop process takes place during the first week of the semester the last day to drop is the first friday of the semester all changes after that date will be recorded as a w students are entitled to one add and one drop each semester during the summer students are allowed to make changes on the friday prior to the first day of class only no changes are permitted during the january intersession level change in an italian language course does not apply academic year the traditional academic year runs from the fall to spring semester students enrolled in the free elective program may begin during any semester or session and continue indefinitely certificate and degree programs palazzi member institutions offer a wide variety of long-term academic programs listed below are the main program types currently available please consult the individual member institution brochure or website for program details professional certificate programs apicius diva fast four year technical certificate apicius master in italian cuisine apicius master in organizational management apicius in affiliation with endicott college bachelor s degree in liberal studies academic honesty and school behavior policy during orientation students are required to sign an agreement regarding academic honesty and rules of behavior additional fees certain courses require additional fees to cover the costs of consumable materials specialized equipment as well as fieldtrips in addition students enrolled in culinary programs must purchase a professional kit in order to participate in the program students will be informed by their instructor on the first day of class the exact amount as well as what it covers all required materials are detailed in the course syllabus examples of items which require additional fees include but are not limited to fieldtrip travel museum and site entry and reservation fees materials for studio art courses culinary equipment ingredients and uniforms academic policies academic courses all of our courses are taught in english with the exception of italian language and those courses which indicate that they are taught in italian all academic courses aim to provide students with the possibility of enhancing their social intercultural and professional experience the palazzi academic catalogue is organized into academic schools and further subdivided in to specific departments each course has a unique course code that reflects the school department and level attendance policy academic integrity and mutual respect between instructor and student are the foundation of any academic institution this is reflected in the attendance policy class attendance is mandatory and counts towards the final grade the number of absences is based on the number of class meetings students who arrive late or depart early from class may be counted as absent course numbering system all of the undergraduate courses are numbered in the following manner 100 299 lower division courses 300 399 upper division courses 400 499 introductory courses to graduate studies 500 ­ 599 lower division graduate studies 600 ­ 699 upper division graduate studies the first 2 alpha characters designate the school within the palazzi institutional system la school of liberal arts the second pair of alpha characters designates the department within the school the third set of alpha characters designates the course within the department the numerical characters designate the level of the course for example la ah ra 300 renaissance art in florence la school of liberal arts ah department of art history and architecture ra renaissance art 300 upper division course grading system and guide all palazzi member institutions subscribe to the following grading scale grade a a b b bpoints 93 100 |90 92 87 89 83 86 80 82 grade c c c |d f points 77 79 |73 76 70 72 60 69 0 59 palazzi introduction &academics f failure ­ in addition to the numeric grade for student s outcome there is the possibility of failure for excessive absence see attendace policy w official withdrawal ­ students may withdraw from a course at any time until the ninth week of the semester see academic calendar for exact date please note that this applies to the spring/fall semesters only during summer sessions a student may withdraw from a course until the end of the second week wf failure to withdraw ­ is assigned to students who do not withdraw by the final withdrawal date as established in the academic calendar in addition the following are not permitted by member institutions audit the auditing of courses not permitted pass fail or incomplete is not permitted extension is not permitted except in exceptional emergency situations credits and hours course credit is awarded on a semester basis a credit is composed of 15 in-class lecture hours or 30 hours of non-lecture course related academic activity studio and lab time site visits or film viewing under the direction of 3

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service learning palazzi member institutions share a centralized office and staff dedicated to all service learning programs that include student internships volunteer and community service opportunities by means of this office a wide variety of placements are available to interested qualified and motivated students in addition each placed student will have an advisor to whom they will report and discuss their progress and any issues that they may have all students will have an evaluation of their work at the end of the placement many academic and professional certificate programs offered through member institutions have apprenticeships internships and volunteer positions as a required part of the experience students should note that positions and possibilities vary from year to year and are ultimately regulated by italian european union health safety and labor laws and standards in addition some placements may require a good command of the italian language prior to starting thus preparatory italian language courses must be arranged withdrawal any voluntary withdrawal after classes have begun must be officially registered students must fill out the required form and returning it to the registrar s office once this procedure has been completed the student forfeits his/her course credits as well as his/her tuition and fees transcripts will be issued with a w next to each course students who drop their courses without going through the procedure outlined above will receive a failing grade f on their records midterm and final exams all students must take midterm and final exams at the established exam time and date indicated in the course syllabus students will not be excused from or allowed to take exams early seminars free elective students may select seminars among their course selections if they are majoring in that field of study they may receive credits upon approval from their home institution artists and professionals may also enroll in seminars for their own personal enrichment and professional development basic regulations regarding all positions all positions are non-paid all participants must have a student visa unless otherwise exempt valid for the period of the position participants are limited to a maximum schedule of 20 hours per week as per italian labor law in addition students must meet on a regular basis with their advisor and complete any and all follow up as per the requirements of their placement palazzi member institutions are able to offer a wide-range of service learning positions there are 13 main categories of as illustrated below detailed information is available from the institutional registrar · accounting and business · management management consultancy special event management · hospitality operations and management restaurant food and beverage management hospitality and service and management hospitality and tourism management hotel and lodging management · culinary arts and wine expertise culinary arts dietetic and nutrition baking and pastry wine industry · communication and publishing public relations marketing publishing food communications and publishing journalism and book publishing · photography · visual communication visual communication visual production · fashion and accessories studies and technology fashion design and technology accessory design and technology merchandising jewelry design · fine arts art history plastic and visual arts handicraft apprenticeship and restoration · performing arts · architecture interior design and industrial design · study abroad office · physical education and sport training · community service transcripts final transcripts are released by the registrar s office within a month of the conclusion of each semester or summer session the transcripts of students who have registered through a us university/college study abroad program will be mailed directly to each program students who have registered independently must fill out a transcript request form during the course of the semester/summer session transcripts will be withheld from students who have not satisfied their financial obligations with the institution learning and physical disabilities palazzi member institutions are committed to providing all students with a comfortable productive and non-discriminative academic environment assistance is offered to students who have demonstrable and/or documented learning disabilities students should note that they may not have the same level of services and facilities available to them as their home institution palazzi member institutions offer separate exam rooms extra time for exams and the use of one s laptop computer for written exams all other accommodations must be negotiated on a case-by-case basis in advance of the student s arrival in italy and may require additional fees students are obliged to notify the registrar prior to the start of the semester of any learning disability should they wish to request accommodation notification or documentation of a learning or physical disability may not be submitted once the term has started every effort will be made to accommodate students with physical disabilities it has been the experience of member institutions that students with mobility difficulties find the city of florence to be an uncomfortable environment with its ancient cobble stone streets narrow and uneven pavements steep steps and lack of elevators palazzi introduction &academics italian language requirement all semester fall spring and summer students are required to enroll in an italian language course or equivalent students are not required to take italian during the intersession or individual summer sessions please refer to the individual program descriptions for full details non-discrimination policy institutional policy prohibits discrimination against current or prospective students and employees on the basis of race color sex religion national origin age disability sexual orientation or any other legally protected characteristic 4

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student meal plan ganzo cutural and gastronomic association offers students from member institutions a voucher-based meal plan students may purchase a block of vouchers that may be redeemed at lunch dinner and during special culinary events mingle customized programs palazzi member institutions offer made-to-measure academic programs for institutions and organizations that seek a personalized option for their students and faculty programs can be developed year-round and for groups of all sizes and students of all ages this catalogue contains combined academic offerings of the member institutions of palazzi florence association for international education student services student services was created to offer all students of the affiliated schools a safe educational and entertaining environment in which they can discover the city of florence italian culture and language and foster relationships with fellow students and to become acquainted with the local community student services are managed and staffed by faculty and administrators from apicius international school of hospitality diva school of digital imaging and visual arts ideas school of interior design environmental architecture and sustainability fast fashion accessory studies and technology fua florence university of the arts ganzo cultural and gastronomic association and squola center for contemporary italian studies the mission of student services is to offer a unique culturally relevant and personally enriching program of activities and opportunities to participating students please note the following components of the course descriptions course code official code as explained in the catalogue introduction course title official course title semester credits and classroom hours details number of semester credits earned for the successful completion of the course and a detailed breakdown of how class time is utilized course description official course description prerequisites some courses may have a prerequisites such as completion of an introductory or complementary course other prerequisites may emphasize a strong background or interest in a particular subject requirements will generally detail the type of specialized equipments or abilities necessary to successfully complete the course seminar reduced content version of a course as explained in the catalogue introduction cross-listings the same course may appear in more than one department or school there is only one course code for every course and thus the main code will always be used cross-listed denotes the department and school of origin it also signifies where else the course appears in the academic offerings these programs include but are not limited to sports night soccer la palestra mini gym a work-out room with machines and classes yoga pilates zumba and dance connecting cultures on-going orientation program conversation exchange community service projects italian family club adopt a student project music night blending student newsletter and magazine contemporary italian lecture and film series walking tours discover italy day excursions snapshot photography series educational field trips ganzo cultural and gastronomic association ganzo acli is a cultural and gastronomic association that serves both international students as well as the local community offering · student and professional art and photographic exhibitions open to the general public · a professional training center for culinary and hospitality management students from apicius international school of hospitality · thematic culinary events highlighting various regional italian cuisines and international fare · wine tastings and food parings by industry professionals · student meal plans for lunch and dinner · a full-service professional dining experience with renowned chefs · selection of newspapers magazines books and board games · free and unlimited wifi · space for student performances and meetings palazzi introduction &academics 5

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the following academic institutions are associated/affiliated adelphi university american hospitality academy -philippines antalia cookery and culinary arts academy arkansas state university austin community college california state polytechnic university -pomona central michigan university centro universitario belas artes de sao paulo centro universitario feevale brasil charleston technical college contra costa community college diablo valley college eastern illinois university endicott college fairfield university fairleigh dickinson university fairmont state university farmingdale state university framingham state college fundacao armando alvares penteado-brasil grand valley state university indiana state university instituto tecnologico monterrey jacksonville university-iep johnson county community college johnson wales university kenai peninsula college kodiac college lake land college matanuska-susitna college milwaukee area technical college matc monroe community college new jersey city university new york city college of technology pace university politecnico grancolombiano prince william sound community college queens college/cuny robert morris university san josè state university-california seoul mode fashion college south seattle community college southern new hampshire university stony brook university suffolk community college syracuse university transylvania university universidad panamericana universidad s ignacio de loyola universidad tecmilenio universidad veiga de almeida university of alaska anchorage university of central florida university of memphis university of s diego university of south florida washington state university washtenaw community college western connecticut state university palazzi introduction &academics 6

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apicius fua apicius squola ganzo ideas diva apicius fast fua

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school of businessbu apicius international school of hospitality department of accounting and financeaf bu af ac 200 topics in accounting 3 semester credits 45 lecture hours this course covers the fundamentals of accounting theory and practice and is designed for the non-accounting and finance students the course covers accounting terminology revenue expenses net income the accounting equation debits credits balancing the accounting formula the account structure and ledgers emphasis is given to the use of basic financial accounting concepts to make better more informed business decisions bu am fm 250 financial management in the arts and entertainment industry 3 semester credits 45 lecture hours this course introduces the financial management issues and problems faced by managers in the arts entertainment and culture sectors topics covered include an introduction to bank accounting financial statement preparation and analysis internal controls budgeting and programming cash and resource management prerequisites accounting or management or equivalent bu am mg 320 museum and gallery management 3 semester credits 45 lecture hours museum managers do more than just preserve relics of the past just as museums are not simply repositories for objects museums bring to life people of all ages and contribute to a better understanding of our heritage after a brief introduction to the social cultural and political history of museums this course will offer an overview of the contemporary theory and practice of museum work it will emphasize the interdisciplinary study of museums and the challenges museum managers face in the age of digitalization topics covered will include organizational structure and roles of the various museum departments operational issues budget leadership and strategic planning legal and ethical issues users studies and professional development visits to museums galleries and cultural non-profit organizations in and around florence will allow students to observe and experience the inner workings of a museum/gallery and will include lectures by curators and meetings with other museum professionals a selection of international museums will be included in the overview to compare the differences and similarities with the italian approach to museum/gallery management prerequisites background both in management and in art history bu af cf 300 corporate finance 3 semester credits 45 lecture hours this course provides an introduction to the theory methods and challenges of corporate finance the courses focus is on financing decisions and investment the following topics are addressed risk and return asset markets and market efficiency valuation capital structure capital budgeting dividend policy and derivative securities some consideration will also be given to financial management issues facing multinational firms with a primary focus on the effects of currency denomination on financial decisions bu af ib 320 international banking 3 semester credits 45 lecture hours this course will focus on international financial institutions and international banking activities topics include credit and market risk management country risk assessment bank exposure to liquidity international debt crises and regulations var analysis raroc and international rules for bank capital case studies are used frequently as a teaching tool to present real life banking experiences in the classroom prerequisites finance or accounting bu am pm 330 performer management 3 semester credits 45 lecture hours this course looks at the profession of performer management the professional management of a wide range of performers such as artists musicians entertainers and actors will be covered the course will familiarize students with the diverse yet complementary roles of personal manager booking agent talent agent road manager and company manager as in any other field of business effective managers must have both technological and interpersonal skills plus excellent human resource management skills this course will look at all of these skills additional topics include budgeting creation and administration of an agency staffing development of talent special touring and exhibition needs guest speakers and site visits to agencies will form an important part of the course prerequisites introduction to management may be helpful school of business apicius international school of hospitality bu af ef 380 environmental finance 3 semester credits 45 lecture hours environmental finance is an emerging field of applied finance that covers all marked based instruments designed to deliver environmental quality and to transfer environmental risk recently the financial service industry has introduced new products like green mortgages tradable pollution permits weather derivatives catastrophe bonds etc that help their corporate customers protect their profits against environmental damages the increasing concern of the financial community to these issues is a clear signal of a radical change of direction in the way banks insurance companies and investors operate from this course the students will gain an understanding of main concepts and tools used by the financial institutions prerequisites finance department of decision sciencesds bu ds sb 250 statistics for business 3 semester credits 45 lecture hours this course introduces basic statistical concepts used in business research analysis and decision-making topics include descriptive statistics probability probability distribution and estimation the course also includes students to statistical data analysis computer software department of arts entertainment and mediaam bu am ma 210 managing the arts 3 semester credits 45 lecture hours this course discusses the manager s role and the function and principles of management within the context of the arts and entertainment topics include marketing development for arts managers grant planning and writing project management and public programming bu ds ds 300 topics in decision science 3 semester credits 45 lecture hours this course in decision sciences is aimed at accounting and finance non-majors it addresses both the traditional and the modern analytical processes and theories of business decision-making topics include problems inherent to the decision-making process negotiation as a means of decision-making and multi-criteria decision-making the focus of the course will be on decision support systems such as computerbased solution tools effective spreadsheet design and use databases and expert systems decision-making theories address alternatives criteria loss functions and risks 8

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bu ds sm 310 simulation models in decision-making 3 semester credits 45 lecture hours this course is an introduction to simulation models for business decisionmaking purposes emphasis will be on building and analyzing models for a variety of applications including manufacturing and service systems the lectures will be held in both the classroom and the computer-lab prerequisites topics in decision science or equivalent bu ec ge 350 the global economy history and evolution 3 semester credits 45 lecture hours this course is divided into two sections section 1 will give an overview of the global economy evolution throughout the past five centuries this section will discuss the emergence of the new world economy and examine the integration of product labor and capital markets section 2 using micro and macroeconomic analysis tools will look at the catalysts for and obstructers of market integration plus the impact of globalization on the economy and welfare of nations topics discussed will include the role of international institutions such as the imf and wto the impact of changing economic environments on competitive strategy the emerging trade blocs european union nafta the fluctuation of exchange rates and the emergence of new markets prerequisites introduction to economics micro and/or macro cross-listed to sustainable development global studies department of economicsec bu ec me 280 microeconomics 3 semester credits 45 lecture hours this course investigates the economic forces behind pricing and production decisions wages labor market structure and distribution of income the emphasis will be on the contemporary economic institutions of european union countries in comparison with those of north america and the application of microeconomic theory to current economic problems bu ec ce 360 comparative economic systems 3 semester credits 45 lecture hours in traditional comparative courses the focus was on capitalist socialist and developing economies this course instead will focus on three models examining the anglo-saxon britain and the united states european continental and asian china india and japan while all of these models are market economies they differ greatly based on diverse economic historical cultural and political factors in addition much attention will be paid to shifting roles amongst world players as older economies are overtaken by the newer dragons and elephants of asia prerequisites macro and micro economics and a good knowledge of international current affairs bu ec ma 300 macroeconomics 3 semester credits 45 lecture hours this course presents an analysis of contemporary economic institutions and the application of macro-economic theory to current economic problems the emphasis will be on the countries of the european union with comparative reference to north america the course will give a broad but detailed overview of economic theories for determining national income governmental monetary and fiscal policy the role of money and the banking system international trade and the determination of foreign exchange rates are also analyzed bu ec ed 370 economic development 3 semester credits 45 lecture hours more that two-thirds of the world s population is located in developing nations these states which have diverse and often complicated developmental issues face the common problem of a widening gap between the first world and the developing as well as competition in a globalized international marketplace during the introductory portion of the course theories of development and growth will be explored in the second part specific nation states and developmental issues will be introduced special focus will be given to states emerging from national traumas such as afghanistan bangladesh congo haiti liberia somalia and zimbabwe issues covered will include education income distribution healthcare democracy and political stability industrial development financial stability and agricultural sufficiency regional local and ethnic conflict will be covered via case studies and in-class discussion prerequisites international relations or macro economics or finance bu ec ea 310 the economics of art 3 semester credits 45 lecture hours this course presents an overview of the economic aspects of art and culture the international art market will be analyzed from an economist s point of view that is in terms of the supply and demand of rare commodities other topics include economic models of non-profit cultural organizations competition and market structure in the arts public support for the arts and the role and impact of public and private subsidies emphasis will be placed on europe with special focus on italy the united states will be referred to for comparative purposes prerequisites background in basic economics school of business apicius international school of hospitality bu ec ee 320 environmental economics 3 semester credits 45 hours this course examines how economic theory and policy relate to the environment emphasis is placed upon the basic tenets of environmental conservation as well as the analytical tools employed in public decision making current topics such as global warming recycling non-renewable resource depletion and alternative energy sources and green jobs will be covered in depth through case study discussions prerequisites macro or micro economics department of entrepreneurship resourceser bu er bs 300 business strategy 3 semester credits 45 lecture hours this course introduces the concept of business strategy on both internal and international levels covered topics include economic and market analysis market entry contracting with intermediaries investment strategic alliances and internal organization of businesses students will be expected to simulate individual strategies based on case studies bu ec es 330 the economics of sustainability 3 semester credits 45 lecture hours economic concepts and theories for analyzing sustainable development and practices from business government and non-profit organizations learn how economics is irrevocably linked to the natural environment and our social institutions study market and non-market values for environmental and social services approaches to measure national progress toward sustainable development causes and potential solutions to environmental and social degradation roles of the business government and non-profit sectors in fostering sustainability and the emerging field of ecological economics prerequisites macroeconomics cross-listed to sustainable development global studies bu er fb 310 the art of italian family business 3 semester credits 45 lecture hours this course explores the evolution characteristics and significance of italian family firms family businesses have always been central to the social and economic fabric of italy some of the world s oldest family companies are italian and the city of florence represents a very important starting point for some of these the first part of the course will give an overview of the history of family-owned firms from the roman empire to the present day and their role in the social political and economic life of italy the second part will consider case studies in different sectors wine and food fashion the automobile industry and 9

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the hospitality sector field trips to family firms in and around florence are an integral part of the course this course analyzes the changes and trends in italian family businesses over the centuries and how this 2,000 years old system faces an age of increasing european unity and integration mass immigration to italy and competing with china and india in the age of globalization cross-listed to food family and consumer sciences school of food and wine studies department of managementma bu ma im 250 introduction to management 3 semester credits 45 lecture hours this introductory course gives students an overview of various management functions and managerial problem-solving techniques students will be instructed in the following areas the characteristics of successful managers the elements of strategic decision-making at various levels of the organization global business issues goal-setting processes and basic business controls this course also teaches the basic principles of management s human relations side how to manage and lead people effectively how to resolve conflicts and how to build productive teams bu er ve 320 new ventures and entrepreneurship 3 semester credits 45 lecture hours in this course students will be introduced to all the factors involved in initiating new entrepreneurial ventures that have the enduring power to become a successful company essential building blocks to be examined are market analysis and strategy innovation and management product development operations financial frameworks and competitor analysis bu ma bp 300 business plan development 3 semester credits 45 lecture hours students learn the fundamentals of preparing a successful business plan organization and management identifying opportunities and potential markets funding and finances forecasting sales and profits growth strategies formal business writing and concepts of entrepreneurship formal writing styles for business plans and business plan presentation will also be discussed bu er sc 330 entrepreneurship in the social context 3 semester credits 45 lecture hours this course focuses on how business operates in social contexts and enterprises students will explore the concept of creating social value through the topics of managing economic and human resources achieving social values through commercial means profit and nonprofit organizations the business impact on society and cultures case studies of different social enterprises will be presented throughout the semester which students will utilize to form an interdisciplinary analysis of the business in society bu ma im 310 international management 3 semester credits 45 lecture hours this course is geared towards students interested in international business ventures and partnerships management leadership human resource management organizational skills and strategy will all be analyzed from a cross-cultural business perspective the class will focus on strategies adapting managerial skills across cultures guest lecturers and on-site visits to international business ventures form an integral part of the course prerequisites introduction to management or equivalent bu er ie 340 major italian entrepreneurs 3 semester credits 45 lecture hours italy is home to several entrepreneurial empires recognized globally for distinctive branding of products and successful strategies of expansion this course will focus on extraordinary case studies of modern entrepreneurs that have and continue to influence the italian economy to the present day particular emphasis will be placed on the agnelli family of fiat fame and berlusconi s media monopoly bu ma np 325 new product development and management 3 semester credits 45 lecture hours provides the tools and strategies required for the development and marketing of new products covered topics include conducting market researches for product launches practices for differentiating specific products from the competition incorporating innovative processes for cutting-edge results capturing a market position for new products marketing plans forecasting sales and customer satisfaction and delivering new products to the market school of business apicius international school of hospitality bu er sb 350 business sustainability 3 semester credits 45 lecture hours sustainability in business is both an imperative and an opportunity it is the strategic issue facing 21st century commerce this course provides an overview of the current state of the art of sustainable business theory and practice within the context that sustainable business strategies restore and protect environmental integrity and enhance social equity while improving economic vitality bu er fb 350 greenmapping family run business in italy 3 semester credits 45 lecture hours this unique course offers the dynamic opportunity to greenmap the family run businesses on the italian landscape the greenmapping concept that is the geographic tool used as a social collaborative to raise awareness of particular issues will enable students to not only analyze the family initiative and entrepreneurial strategies whether on a small large artigianal or industrial level tracking similarities divergences and development evidenced on a larger scale by geographical coordinates is also taught bu ma sb 326 strategic luxury brand management 3 semester credits 45 lecture hours covers the organization of activities related to the introduction promotion and optimization of brands that distinguish themselves from competitors examined issues will cover brand equity business and marketing strategies conducting market and consumer satisfaction surveys product development optimizing management of existing products brand expansion and optimizing the marketing mix prerequisites introduction to marketing or equivalent bu ma cb 335 consumer behavior 3 semester credits 45 lecture hours this course examines the practical and theoretical elements that drive consumer behavior managerial strategies and marketing research used to influence consumers are studied alongside the psychological factors of perception decision-making persuasion and socio-cultural and cognitive perceptions and influences this will give students an indepth understanding of consumer tendencies and how they shape the market prerequisites introduction to marketing bu er eb 400 ethics in business 3 semester credits 45 lecture hours this course focuses on the role and significance of ethics in commerce and entrepreneurship the role of business in society and the nature of corporate responsibility the question of how ethics can redirect and humanize the economy through values of democracy and the practice of corporate responsibility versus the impact of unregulated laissezfaire capitalism will be analyzed in the context of the present global economic situation 10

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bu ma sb 340 small business management 3 semester credits 45 lecture hours this course examines the operations and risks involved in starting or expanding a small business all areas pertaining to opening and running a small business financing accounting organizational and managerial operations marketing processes employment laws licensing permits taxes will be covered in depth throughout the course prerequisites introduction to marketing department of marketingmk bu mk im 280 introduction to marketing 3 semester credits 45 lecture hours this course is designed for non-business majors and introduces students to the role of marketing within a business through a combination of lectures case studies readings and simulations the student will address analytical marketing concepts and techniques developed from economics psychology statistics and finance in order to plan and develop goods and services to satisfy the needs of target customers topics include product planning pricing promotion advertising distribution policies targeting and market research techniques bu ma fb 345 management in the family business 3 semester credits 45 lecture hours this course offers a particular focus on managing family businesses from a sociological point of view the familial issues that arise from the structures of these organizations family values generational succession of management communication division of responsibilities are analyzed in addition to the financial and managerial aspects that are specific to any small business prerequisites introduction to management cross-listed to food family and consumer sciences sh ss sm 285 sport marketing 3 semester credits 45 lecture hours cross-listed from sport sciences school of sports and health studies bu mk fm 285 fashion merchandising 3 semester credits 45 lecture hours this course is designed to give students the essential background necessary to coordinate the creative and business ends of the industry students have an opportunity to learn how to determine trends monitor the economy visit the marketplace price a garment and put a line together as well as the operation of a retail store given the importance of the textile industry in italy much emphasis will be placed on textiles fibers and yarns emphasis will be placed on the analysis of wholesale retail advertising promotion merchandising and apparelmanagement practices of the fashion marketing industry in italy in particular planning developing and presenting product lines for identified target markets with regard to pricing assortment styling and timing along with theory principles and practice of apparel merchandising and buying will be part of the course bu ma hr 350 human resource management 3 semester credits 45 lecture hours the purpose of this course is to provide an overview of human resources management with particular emphasis in human resource planning and strategy personnel selection equal employment opportunity training performance appraisal compensation and contemporary issues the course has been developed for the those whose job requires managing people in a global environment according to the traditional hr other topics covered include human resource planning job analysis recruitment personnel selection performance employee turnover the importance of hr in an industry like the hospitality sector ethics and practices within personnel legal issues and how diversity impacts the workforce cross-listed to school of hospitality bu ma ia 360 professional intimacy and abuse 3 semester credits 45 hours professionalism vs personal conduct business rules dictate that the two never go hand in hand this course however seeks to analyze the obvious fact that business is conducted by human beings and consequently human behavior the primary concept of this course explores business relations and communications that go beyond selling the product and gives value to customer service as the key element in successful partnerships professional intimacy is an approach that gives a new perspective to customer relations through a professionally intimate way of interfacing with clients through the areas of services specializing products according to client interests and rethinking interpersonal communication between the client and the vendor professional abuse whether internally or between client and vendor impedes problem solving and critical thinking in decisive business making or breaking situations lectures case studies and role-play will engage students in the course topic bu mk ma 315 marketing strategies for the arts 3 semester credits 45 lecture hours this course teaches students how to market for visual and performing arts businesses topics include marketing theory and application strategic marketing niche marketing audience development public relation strategies market research planning against competition and advertising school of business apicius international school of hospitality bu mk em 310 entrepreneurial marketing 3 semester credits 45 lecture hours the course will analyze the marketing development strategies of startup entrepreneurial companies with lower budgets and little or no brand development students will study segmentation positioning marketing methods for new ventures finding competitive strategies in limited resource environments and implementing strategies aimed to launch successful enterprises bu ma mc 400 managerial communication 3 semester credits 45 lecture hours this course builds on the foundations laid by the introduction to management course the course focuses on management communication skills used internally and externally by an organization students examine and practice communication and strategy skills both oral and written which are essential for success in business prerequisites introduction to management bu mk mm 315 the marketing mix product price place and promotion 3 semester credits 45 lecture hours this course discusses and analyzes major marketing themes and concepts the course will focus on the influences a marketing plan has on product definition market of reference and segment analysis on price on place distribution channels and on promotion topics include introduction to marketing marketing planning product concepts and product management segmentation targeting and positioning consumer buying behavior promotional activities channels of distribution and pricing concepts the course will also discuss a valid approach to the marketing process analysis planning implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives 11

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bu mk fm 320 fashion marketing 3 semester credits 45 lecture hours this course is an introduction to marketing and merchandising concepts in fashion retail with an emphasis on the apparel and accessory industry in italy students learn terminology specific to the field and how to forecast trends other topics include visual merchandising planning advertising roles and components of the primary and secondary markets different forms of in-store and non-store retail consumer behavior and profiles information systems store location and design and assessing the quality/cost equation of products on-site visits to fashion retailers buyers and trade fairs in florence and milan are an integral part of this course bu mk it 320 international marketing 3 semester credits 45 lecture hours this course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures identifying specific marketing techniques and modifications necessary to accommodate cultural differences topics include global marketing marketing planning segmentation culture and business customs political and legal factors and restraints economical and technological development and the international monetary system prerequisites introduction to marketing or equivalent ft fc vm 325 visual merchandising and display 3 semester credits 45 lecture hours cross-listed from fashion communication fashion and accessory studies and technology bu mk sm 330 marketing strategy models 3 semester credits 45 lecture hours students will learn how to formulate informed and fact-based marketing models marketing decisions and issues to be discussed include market forecasting segmentation customer management product/brand development and placing pricing models sales and promotion and advertising prerequisites introduction to marketing or equivalent school of business apicius international school of hospitality hp fb fs 350 principles of food and wine marketing 3 semester credits 45 lecture hours cross-listed from restaurant food and beverage management hospitality hp fb ms 370 food and wine marketing strategies 3 semester credits 45 lecture hours cross-listed from restaurant food and beverage management hospitality hp fb wc 380 wine communications and marketing 3 semester credits 45 lecture hours cross-listed from restaurant food and beverage management hospitality hp ht im 460 international marketing for the hospitality industry 3 semester credits 45 lecture hours cross-listed from hospitality and tourism management hospitality 12

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school of journalism communication and publishingcp department of publishingpu di ph pd 250 introduction to illustration photography and design cp pu sp 325 sustainable publishing 3 semester credits 45 lecture hours the movement to go green and promote eco-sustainable practices is especially relevant for the publishing industry and the volume of printed products that it produces this course focuses on how publishers can be more efficient and environment friendly in their production how the internet and e-books and e-publishing have impacted the industry what recycled products really contribute to the aesthetics and cost/waste factors of printed literature and similar topics the effects of the paper industry on the forest environment and workforce will be examined in order to provide students will a balanced perspective of why green practices are being considered by more publishers in this day and age fua florence university of the arts apicius international school of hospitality school of journalism communication and publishing fua florence university of the arts apicius international school of hospitality 3 semester credits 90 hours 45 lecture hours 45 studio hours cross-listed from fashion communication and publishing digital imaging visual arts cp pu lm 330 lifestyle magazine project i 3 semester credits 45 lecture hours the first of a two part series on the production of lifestyle magazine i it gives students a professional magazine production experience in an academic enviroment students under the supervision of faculty members will curate every phase of production brainstorming design writing photos editing layouts production and distribution of a full color lifestyle magazine produced by the institution the magazine and its semesterly format will represent the student s approach to living in florence and topics such as the arts gastronomy travel style city scenes etc from a cutting edge perspective that seeks to challenge and go beyond the surface of the city this project requires additional hours outside of regularly scheduled class times cp pu fe 300 fundamentals of publishing and editing 3 semester credits 45 lecture hours this course examines the fundamental aspects of the publishing industry with an emphasis on book publishing issues such as editorial brainstorming and manuscript selection layout processes production interior and exterior design marketing and financial factors are explored on a hands-on level with examples and collaborations drawn from ongoing publication projects the emphasis on editing focuses on evaluating manuscripts fact checking copy cutting editing rewriting proofreading and writing captions critiquing and creating titles and subtitles is also covered cp pu pb 310 professional book production 3 semester credits 45 lecture hours the topics of this course cover the areas of professional book production in both the digital and standard print sectors students will learn all processes involved in designing and producing books font characters colors and images graphic manipulation pagination layouts printing and binding hands on experience offered through the collaboration on various publishing projects of the institution cp pu ff 340 finances and funding in publishing 3 semester credits 45 lecture hours students will explore all the financial systems involved in funding the production and marketing of publications accounting production costs financing marketing plans projecting revenues and profits and other financial issues related to publishing will be analyzed cp pu dp 315 desktop publishing 3 semester credits 45 lecture hours this course consists both of lectures and computer lab sessions the lectures cover all aspects of desktop publishing from idea and content development to design layout proofreading and printing by learning combinations of photography typography color and illustration students will be able to clearly communicate information to a target audience the computer lab portion of the course will use adobe in design to help the students conceive and produce designs for brochures magazines advertisements etc graphic programs adobe photoshop illustrator and quarkxpress will be introduced a field trip to a printing works is included in the course prerequisites basic knowledge of the mac environment and knowledge of in design cp pu pr 350 public relations communications and marketing in publishing 3 semester credits 45 lecture hours the course covers the ever-changing practices of public relations communications and the marketing aspects of the publishing industry advertising promotional materials launches press releases distribution and industry networking will be examined as necessary factors for the optimization of sales and distribution for all types of published works through a specialized study of communications and pr relations students will learn the ins and outs of establishing maintaining and communicating with contacts whether press and marketing-related or with external contributors/collaborators of publications cp pu ai 370 academic and institutional publishing 3 semester credits 45 lecture hours this course introduces the practices and parameters involved in the publication of works produced in non-commercial environments such as the academic/scientific and political fields covered topics include the production of textbooks research papers official communications and bureaucratic writing cp pu mp 320 magazine editing and publishing 3 semester credits 45 lecture hours this course explores the world of magazines and how they are produced the fundamentals of magazine design content editing and printing will be covered the types of writing styles used in magazine publications editorial techniques the professional roles in a magazine s masthead and production team and the work cycle of magazines will be examined students will have the opportunity to participate in magazine publications with staff and faculty for a hands-on experience approach to the course topic cross-listed to fashion communication and publishing fashion and accessory studies and technology cp pu cs 380 publishing in the children s book industry 3 semester credits 45 lecture hours this foray into the fantastical world of children s literature explores different types of publications existing in this dynamic market after an in-depth survey of publications targeted for younger age groups students will attempt to create a proposal and marketing plan of a publishable creative project for kids 13

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