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· contents horex official greetings horex 4 cleanexpo official greetings cleanexpo 8 a message from the organisers 10 floor plan 13 exhibitors descriptions in russian 17 exhibitors descriptions in english 35 associated press 51 product categories 69 © ite group plc iteca 2011 © ite group plc iteca 2011 all rights reserved no part of this publication may be reproduced or transmitted in any material form including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication without the written permission of the copyright owner warning the doing of an unauthorised act in relation to a copyright work or one in which database right subsists may result in both a civil claim for damages and criminal prosecution 3

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· 7 horex 2011 ­ horex ­ ­ horex ­ usapeec ­ horex 4 horex 2011 · 20-22 2011 · ,

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· official greeting dear exhibitors and guests on behalf of the kazakhstan association of hotels and restaurants kagir i am happy to welcome you to the 7th central asian international exhibition horex 2011 ­ everything for hotels restaurants and supermarkets it is worthy of note that horex is a unique specialised event within the hospitality industry in the territory of the central asia and kazakhstan notwithstanding the fact that hotel and restaurant business has not reached its peak at the moment the organisers of the exhibition make maximum efforts for its further development and professional growth every year we keep track of the progress of this project while the exhibiting companies make the best use of the exhibition area to present their products and services and demonstrate innovations and latest know-how horex is an event with one of the highly topical programmes ever held in almaty for the fourth consecutive year the traditional kazakhstan culinary congress cuisine virtuoso will give you an insight into the excellent skills of honoured chefs of kazakhstan and other countries it is a pleasure to note that the usa poultry egg export council usapeec acts as the regular general sponsor of the culinary congress you are also welcome to participate in an open tea and coffee tasting this year s innovation together with key tea industry players to taste the presented products and have your products rated by the experts in keeping with good traditions every year kagir utilises the exhibition area to arrange and conduct workshops and master classes for hotel servants the business programme of horex 2011 is also expected to be interesting and highly topical i wish all exhibitors and guests every success in their business development fruitful negotiations and good luck i hope that all exhibitors and guests will successfully face their challenges due to their participation in hore rashida shaikenova kagir president horex 2011 · 20-22 april 2011 · almaty kazakhstan 5

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· 7 horex 2011 ­ iteca usapeec 6 horex 2011 · 20-22 2011 · ,

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· official greeting dear exhibitors and guests on behalf of the chef association of kazakhstan it is my pleasure to welcome you to the 7th central asian international exhibition horex 2011 ­ everything for hotels restaurants and supermarkets due to many events the year of 2011 has become a significant benchmark for catering and hospitality industry first of all due to the asian winter games and the osce summit hold in astana in december it is worthy of note that after a short economic depression our national economy has stepped to a new stage of growth and development i am pleased to point out that every year we keep an eye on the progress of this project with new participants joining the exhibition and the permanent exhibitors using this platform to maintain their positive business image and prove their prominence you will meet key industry players and learn who has failed to overcome the crisis-related obstacles and who has come out victorious for the fourth consecutive year the chef association of kazakhstan in collaboration with iteca holds the traditional kazakhstan culinary congress cuisine virtuoso to give you the insight into the new and traditional cuisine trends and demonstrate excellent skills of our chefs both in cooking and dish decoration we express our gratitude to our regular general sponsor the usa poultry egg export council usapeec with all my heart i wish all exhibitors and guests of this event every success in their business fruitful negotiations prosperity and health alexander tregubenko president association of chefs horex 2011 · 20-22 april 2011 · almaty kazakhstan 7

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· 9 cleanexpo central asia 2011 cleanexpo central asia ­ 2011 8 cleanexpo central asia 2011 · 20-22 2011 · ,

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· official greeting dear exhibitors and guests on behalf of the central asian cleaning association we are happy to welcome you to the 9th central asian international exhibition `cleanexpo central asia 2011 cleanexpo central asia is a unique specialised cleaning industry project in kazakhstan and central asia over a distance of many years this project has been playing host to the professionals involved in this industry it is worthwhile to say that from year to year it is an ever-growing pleasure to welcome you to this exhibition due to know-how innovations and state-of-the-art technologies presented by the exhibitors and master classes conducted by the manufacturers of household and cleaning products all this is an evidence of sustainable development of cleaning industry we take great pleasure in inviting all experts and interested visitors to participate in a special three-day programme arranged by our association which includes workshops and roundtable meetings `pricing policy of kazakhstan dry-cleaners `efficient use of professional chemical agents and `hotel hygiene concept you are also welcome to participate in the best presser 2011 professional contest scheduled for the third day of the exhibition we hope that you will find the exhibition interesting and eventful we express our gratitude to all members of the association for their devoted support and great efforts and to the exhibition organisers for the enduring fruitful cooperation we wish you every success constructive negotiations at the exhibition and achievement of all your goals karina yemelyanova president central asia cleaning association cleanexpo central asia 2011 · 20-22 april 2011 · almaty kazakhstan 9

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· horex 2011 cleanexpo centralasia 2011 iteca horex cleanexpo central asia­ ­ usapeec ­ cleanexpo ­ 2011 iteca ­ horex 2011 cleanexpo 2011 iteca 10 horex 2011 · cleanexpo central asia 2011 · 20-22 2011 · ,

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· a message from the organisers dear exhibitors and guests of horex 2011 and cleanexpo central asia 2011 exhibitions on behalf of iteca central asian international exhibition company we are happy to welcome you to the hospitality industry and cleaning industry exhibitions being hold alongside these two events contribute to more efficient cooperation of the representatives of two allied industries in addressing the related issues it is notable that horex and cleanexpo central asia exhibitions are newsworthy events of interest with a highly topical programme a lot of master classes workshops and roundtable meetings this year we have made maximum efforts to make the events held within the exhibition framework salient relevant and beneficial for all stakeholders the traditional kazakhstan culinary congress `cuisine virtuosos held as a part of the exhibition will give you an insight into the new trends in european and national cuisine for the fourth consecutive year the general sponsor of the culinary congress is the usa poultry egg export council usapeec you are also welcome to participate in a new event held as a part of the exhibition ­ an open tea and coffee tasting together with key tea industry players to rate the products in accordance with an independent grade system while the professional taste panel will perform organoleptic evaluation of the products which will make your participation in the event exciting and efficient the cleanexpo programme is also expected to be highly topical the central asian cleaning association offers an interesting programme with workshops master classes and roundtable meetings the best presser 2011 professional contest scheduled for the last day of the exhibition is aimed at revival of professional drycleaners and laundry traditions we hope that all exhibitors and guests will find the exhibitions and related events interesting and beneficial we take this opportunity to extend our appreciation to the kazakhstan association of hotels and restaurants kagir and the kazakhstan chefs association for official support of horex 2011 and the central asian cleaning association for support of cleanexpo 2011 yuri borodikhin executive director iteca llc horex 2011 · cleanexpo central asia 2011 · 20-22 april 2011 · almaty kazakhstan 11

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floor plan and list of exhibitors in russian and english 13

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· 9 atakent exhibition centre pavilion 9 14 horex 2011 · cleanexpo central asia 2011 · 20-22 2011 · ,

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· floorplan of the pavilion 06 45 08 active engineering 27 aromaco 10 23 36 o 20 briz 42 vermi gastro maschinen ducat 4g list of exhibitors stand company 06 abraly co.lpp 08 active engineering 10 angrina tea company 27 aromaco 45 azia-viazma 23 bagi 36 belorussian flax 20 briz ip 24 chaikoffsky 21 central asia cleaning association 35 cps distribution tech support ducat 4g 07 44 05 ids softwares pvt ltd 44 eurochem company llp non exhibitor european business association of kazakhstan eurobak 09 exotic firm 05 ids softwares pvt ltd organizer organizer ite group plc iteca llp 28 41 kazten 37 15 meganova warenhandels gmbh 43 18 too mft almaty 17 25 35 19 22 14 silk route beauty products 16 ite group plc iteca llp 28 kazakhstan associaiton of hotels restaurants kah&r 41 kazten llc 37 market-pro 15 meganova warenhandels gmbh 43 miele llp 18 too mft almaty mft almaty 17 ost-farm llp 25 pioner company 19 plusmicro 22 rauan 31 llp «shah-treading distribution» 14 silk route beauty products 16 skymax technologies 03 soft-west kazakhstan 01 technoservice plus 11 traveler s coffee 39 trade design non exhibitor 03 01 39 11 traveler s coffee 21 24 chaikoffsky 31 llp «shah-treading distribution» 09 50 usa poultry and egg export council 42 vermi gastro maschinen 07 youngsan kazakhstan 50 ulinary congress cuisine virtuoso horex 2011 · cleanexpo central asia 2011 · 20-22 april 2011 · almaty kazakhstan 15

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