ZLife Q2 2015 Newsletter_ internal

 

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2 nd Quarter 2015 ZAFCO Steals the Show at Automechanika Dubai ZAFCO & CSR – The Way Forward Café Zee Expands its Footprints ZAFCO Exhibits at Custom Show Emirates – Abu Dhabi ZAFCO Exhibits ZEETEX & OTANI at Autopromotec

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ZAFCO Exhibits at Custom Show Emirates – Abu Dhabi April 13, 2015 Abu Dhabi, UAE – ZAFCO believes that Custom Show Emirates is one of the most elite Automotive Shows, and we are proud to have participated in it where we represented Nitto, Pirelli, and Metzeler. The event had a Drift Competition and nearly 146 Vehicles with mind-blowing models were on display. Having a massive attendance of more than 25,000 people, Custom Show Emirates was truly a successful event for ZAFCO as a number of potential customers visited our booths. Moreover, we are glad to say that our market share was nearly 25% in that show as we have entered a new segment in the market – bikes and high-end cars with customized designs, says Mr. Zafar Jafri – SVP Local Sales at ZAFCO. Overall the event was really good; however, we suggest that the focus of Custom Show Emirates should be more on the UAE region in terms of marketing and promotion, which would help in catching more dealers, adds Mr. Jafri.

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ZAFCO Exhibits ZEETEX & OTANI at Autopromotec Bologna, Italy – Bringing something new and valuable to the market is what ZAFCO has been focusing on, and for that it introduced OTANI TBR Tire range in the prolific European market at Autopromotec. The exhibition took place in Bologna, Italy from May 20th till 24th, 2015 where ZAFCO’s elegant booth seemed to be the center of attention for the visitors. A strong brand combo of ZEETEX and OTANI were displayed where a wide range of tire categories were presented including PCR, LTR, and TBR of ZEETEX. The recent achievement by ZEETEX ZT1000 in Auto Bild test results kept the brand in the limelight for the visitors, potential customers, and media. “Autopromotec proved to be yet another successful event for ZAFCO as the footfall at the booth was substantial enough to generate leads for both the brands. We celebrated 10th anniversary for ZEETEX as the brand has come a long way to this level where some distributors are still with us since the very beginning”, says Ms. Rashmi Bhola – Business Head at ZAFCO (Europe & Russia). For existing and potential customers, ZAFCO arranged a lavish Gala Dinner at I Portici Hotel Bologna on May 21st 2015. The attendees were enlightened on how ZAFCO is a one-stop solution for them and how they can benefit from ZAFCO. Later on, the attendees were entertained with a music and photo session, followed by the cake-cutting ceremony for ZEETEX anniversary and dinner.

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ZAFCO Steals the Show at Automechanika Dubai June 7th, 2015 Dubai, U.A.E – Being a regular exhibitor at Automechanika Dubai, ZAFCO took the honor of presenting 5 brands from its portfolio to thousands of visitors coming from different parts of the world, especially Africa and Middle East. Having one of the most sublime booths in the exhibition hall, ZAFCO put in limelight, its own brand ZEETEX along with OTANI, Double Coin, Accelera & Forceum. ZAFCO stand seemed to be a complete solution for the visitors and potential customers as they could find all kinds of tire categories including PCR, TBR, and OTR. ZEETEX Batteries and Lubricants were an addition to the product display this year, where it was complementing the overall offerings of ZEETEX under one umbrella. Apart from the product offerings, ZAFCO made sure to entertain the visitors in an exciting way by introducing Net the Ball activity and their personal photoshoot. The contestants of Net the Ball activity had to net the football in the tire basket and the winners were rewarded with the footballs. Automechanika was surely a successful one for ZAFCO as the footfall at the booth was substantial enough to generate considerable number of leads for all the brands from a number of countries. In addition, Automechanika Academy session organized by Business Guide Africa facilitated ZAFCO in promoting its offerings to the potential customers from Africa. “Just like last year, ZAFCO team is making sure to make the most out of those leads and expand the business by building long-term relationships because ‘Growing Together’ is what ZAFCO believes in”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO.

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ZEETEX Introduces a Concept Store – Café Zee May 28th, 2015 Ras Al Khaimah, U.A.E – Branding is at its best. ZEETEX inaugurated a concept store ‘Café Zee’ at the showroom of one of its distributors in Ras Al Khaimah, UAE. The idea behind this concept store is to engage the customers in an ambiance that gives a look and feel of an automotive branded café meant for relaxation. Any customer coming for tire installation, tire repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others. The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event. “Café Zee is an innovative and fascinating idea to add value to our ZEETEX brand where this would certainly revive the way customers spend their time during vehicle maintenance”, says Mr. Syed Zafar Abbas Jafri – Senior Vice President of UAE Business at ZAFCO.

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Café Zee Expands its Footprints June 8th, 2015 Dubai, U.A.E – Expansion is on the go for Café Zee, as yet another outlet was opened at Jilphar – one of ZAFCO’s distributors in Ras Al Khor area of Dubai this month. Keeping in mind its inauguration last month, ZEETEX continues to brand Café Zee as a concept store for engaging the customers in an ambience that gives a look and feel of an automotive branded café meant for relaxation. Any customer coming for tire installation, tire repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others. The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event. “Our distributors from a number of countries came for Automechanika this month, so it was an apt time for us to make them familiar with this idea. The response was superb. They are interested in taking Café Zee to an international level and we are working on expanding its footprints to other markets.” says Mr. Hadi Raza Noorani – Senior Vice President of Africa Business at ZAFCO.

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Rush-A-Way Race – ZDegree ZDegree was part of an exciting race event in association with an outdoor recreation event firm “Rush-A-Way”, the purpose of which was to impart knowhow on Health & Fitness. The event was arranged at ZDegree premises in Al Quoz Industrial Area, Dubai where the response was overwhelming. The total number of participants were 156 where 78 teams signed up for the race; each team having 2 participants. Some race reviews that we received from the participants are: 1. "Absolutely amazing! Congrats to the winning team!! Awesome job guys! It was NOT easy- definitely coming back in October!!" – (Participant) 2. "We did the salsa, ate doughnuts, learnt some German, had fun at Tribefit, made sushi rolls, flipped tires, played a crappy game of darts & snooker, and found a VIP.... All in 4 hours! Thanks for an insane Friday afternoon Rush-a-way race!!!" – (Participant)

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ZAFCO & CSR – The Way Forward ZAFCO makes sure to make a positive difference to the society by lending a helping hand. Natural calamities are something that no one can resist and similar unfortunate calamity befallen Nepal in the form of earthquake. ZAFCO took a step forward and made a donation to Non Resident Nepalese Organization (NRNA) to assist them in aiding the displaced people in Nepal because of the massive earthquake. Give & Gain Day was conducted by Manzil in May, where employees from different companies spent their working hours as volunteers to work in different areas with children having special needs. Mr. Muhammad Aslam - Manager Admin - participated in this voluntary gathering where he worked in the bakery section with the children, for which the proceeds in terms of donation and edible items went for the deserving children.

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ZAFCO Employee Appreciation Fiesta ZAFCO Family Day was held at Hatta Fort Hotel on April 10th, 2015 where all ZAFCO employees along with their families were invited. The event was full of fun activities including Balloon Tower Building, Ski Relay, Archery, Mini Golf, Monkey Race, Water Balloon Game, Magical Show, Musical Chair, Face painting, and Clown Dance Competition. They were entertained with scrumptious dishes and refreshments, followed by the prizes distributed through Lucky Draw. Likewise, our Service Level employees were treated at Iceland Water Park in Ras Al Khaimah, on May 22nd, 2015. To make their day full of excitement, we had Fun Activities, Lunch Buffet & Refreshments, followed by the Raffle draw and Prize Galore. ZAFCO trusts in keeping the workforce motivated and makes sure that they are appreciated for the hard work they do every day.

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