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TAXI TALK June 2015 ISSUE NO 565 TAXI VOICE OF THE TAXI INDUSTRY MAGAZINE Official journal of the Victorian Taxi Association Print Post Approved number 100004912 VOICE OF THE TAXI INDUSTRY Melbourne Aquarium With interactive animal encounters, state-of-the-art displays, animal feeds and diver presentations, Sea Life Melbourne Aquarium is an engaging experience for all ages. Creeping crawlies have joined them in the newest exhibit Claws and there’s a display of Elephant Sharks in Bay of Rays. You can be mesmerised by a rainbow of colours and activity at Seahorse Pier, the stunning Crocodile Lair exhibit, the Mermaid Garden and the playful Penguin Playground.

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HIACE SCREENS FG FALCON SCREENS CAMRY SCREENS BODYGUARD Toyota Hiace • Strong & Effective $975 BULK $ CALL BODYGUARD FG Falcon • Safe & Adjustable $975 BODYGUARD Toyota Camry BULK $ CALL $975 BULK $ CALL Martin Roof Rack "SAVE YOUR ROOF" "Eyeball" camera mounted to roofrack instead of your roof! • Airbag Compatible • Mount all equipment • Neat & Transferable • Most models available (Toyota Camry Model Shown) $165 BULK $ CALL MARTIN TAXIMETERS TACTILE NUMBER SETS COMBO DOME LIGHTS Martin MK6 Sc Taximeter • Intelligent • Reliable • Trusted $330 Self Adhesive, easy application $11EACH $210 For 30 • Anti-Corrosive Construction • Superior Quality LED or Globe Versions • Top Quality 55w spots $120 $180 BULB $120 BULB COMBO $180 LED LED COMBO BGATIA/04/15 9 Springbank Street Tullamarine, SINCE 1947 THE TAXI SPECIALISTS

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INSIDE... 4 8 16 18 22 28 Victorian Taxi Association editorial The VTA was proud to host the 2015 ATIA conference in Melbourne. TAXI VOICE OF THE TAXI INDUSTRY MAGAZINE OFFICIAL JOURNAL OF THE VICTORIAN TAXI ASSOCIATION MAGAZINE EDITOR ........................ Toni F. Peters VTA EDITOR ....................................David Samuel FOUNDER ....................................Stanley F. White PUBLISHER ..................Trade Promotions Pty Ltd ADVERTISING ENQUIRIES Look out for bikes Car-dooring is a very serious issue - check both mirrors before opening the door. Trade Promotions Pty Ltd 42 Grenfell Road, Mt Waverley VIC 3149 PO Box 2345, Mt Waverley VIC 3149 Phone: ............................................. 03 9807 0237 Email: ................................... info@taxitalk.com.au uberX and GST Website: ................................ www.taxitalk.com.au The Australian taxi industry welcomes the ruling whereby GST is now applicable to uberX drivers. DISPLAY ADVERTISEMENTS All copy, editorial and artwork must be in by the 15th of the month prior to publication date. Advertisement sizes and rates can be viewed at www.taxitalk.com.au. Taxi and Hire Car Statistics Monthly Victorian licence and driver statistics for taxis and hire cars. SUBSCRIPTION DETAILS 1 year = $35 CLASSIFIED ADVERTISEMENTS $30 for 35 words, $60 for 70 words, etc. Email or Mail your classified advertisement by the 15th of the month prior to publication date, together with your payment. Taxi Services Commission Updates on government issues effecting the Victorian taxi industry. PAYMENT OPTIONS • • • Via PAYPAL to info@taxitalk.com.au Direct Deposit to BSB 033065 A/c 312786 Mail Cheque to Trade Promotions Pty Ltd PO Box 2345, Mt Waverley VIC 3149 World News Taxi news from around the globe. READ TAXI TALK MAGAZINE EXACTLY AS IT’S PRINTED AT TAXITALK.COM.AU TAXI VOICE OF THE TAXI INDUSTRY DIGITAL EDITION MAGAZINE Taxi Talk magazine, a monthly publication for the Victorian taxi industry, is published by Trade Promotions Pty Ltd in collaboration with the Victorian Taxi Association Inc (VTA). The VTA is the peak industry body in Victoria, fostering the interests and wellbeing of taxi-cab drivers, taxi-cab permit holders and Taxi Booking Services across the state. Taxi Talk magazine is wholly owned by Trade Promotions Pty Ltd. COPYRIGHT © Trade Promotions Pty Ltd 2014. All rights reserved. The “Taxi Talk – Voice of the taxi industry” heading and logos are trademarks of Stanley F. White. Copyright of articles and photographs of Taxi Talk magazine remain with the individual contributors and may not be reproduced without permission. Views expressed in any article in Taxi Talk are those of the individual contributor and not necessarily those of the publisher. The publisher cannot accept any responsibility for any opinions, information, errors or omissions in this publication. To the extent permitted by law, the publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising from the contract, tort or otherwise, even if advised of the possibility of such loss of profits or damage. Advertisements must comply with the relevant provisions of the Competition and Consumer Act 2010. Responsibility for compliance with the Act rests with the person, company or advertising agency submitting the advertisement. Phone: 03 9676 2635................ Fax: 03 9676 2643 PRESIDENT .................................... Kevin Gange VICE PRESIDENT ................. Stephen Armstrong CHIEF EXECUTIVE ....................... David Samuel Taxi Talk has agreed to advertise taxi clubs because those clubs have stated that they and their products comply with all applicable laws and regulations relating to insurance for taxi operators. Neither Taxi Talk nor VTA has independently verified these taxi clubs’ compliance, and they give no warranty and make no representation as to whether the taxi clubs are compliant. Operators should satisfy themselves as to a taxi club’s compliance with laws and regulations through their own enquiries. These advertisements do not constitute recommendations by Taxi Talk or VTA that operators purchase insurance products from taxi clubs. Neither Taxi Talk nor VTA accept any liability or responsibility for any loss or damage suffered or incurred by any operator because a taxi club or its product or service is non-compliant. Taxi Talk - Voice of the Taxi Industry June 2015 |3

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Conference The VTA was proud to host the 2015 Australian Taxi Industry Association (ATIA) Conference in Melbourne. David Samuel VTA CEO NATIONAL 4 | June 2015

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It was fantastic to see many familiar faces with over 300 taxi industry participants and supporters attending from across Australia. There is an overview of the event later in this edition but I would like to share with you some reflections on a few of the highlights. Former Premier Jeff Kennett AC kindly agreed to be our Keynote speaker on the first day. Jeff continues to be a strong advocate for the taxi industry and has a great rapport with the people who make up our industry. As usual, his insights were timely and motivating. He acknowledged the difficulties the industry has faced in the past months and years and sympathised with those for whom it has had a serious impact on their finances and families. He then went on to identify the new opportunities which exist for taxis as people’s lifestyles change and reiterated that our customers are our greatest asset and must remain our primary focus in all that we do. Despite the fact we operate in challenge times, he urged everyone to strive to find ways to grow. Reforms have brought about changes to regulation which are here to stay for now, and we need to continue to operate within them, while also recognising the need to refine them and ensure they are applied equally to all providers of commercial passenger vehicle services. Mike Fogarty, President of the Taxicab, Limousine and Paratransit Association (TLPA) of the USA, travelled from Boston to join us and offered some candid thoughts on how the industry in America is responding to the impact of illegal ride sharing and other emerging services. He and his colleagues have worked hard to use this as an opportunity to unify the industry, motivate the development of better and more cusTaxi Talk - Voice of the Taxi Industry Keynote speaker: Jeff Kennett AC tomer focused technology and bring on expert assistance to put a public face to taxi services. We hope to build on the connection with Mike and the ATIA membership of the TLPA to keep informed of changes in regulation in the USA and approaches of state regulators to the challenges that confront them. We also welcomed Rhod Ellis Jones, business and communication strategist at Ellis Jones, to speak to the audience about how to connect with customers. He posed important questions about who we are as an industry. He pointed out the many segments of the vast market we service as an industry everyday and how important it has become in our modern world to ensure we reinforce the role of taxis in the lives of our customers through proactive communications which are carefully targeted to speak to the identity of these segments. D June 2015 |5

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VTA Driver COMPANION The VTA has updated its Driver Companion which is a resource for new drivers. The Driver Companion offers a snapshot of the structure of the taxi industry in Victoria and an overview of rules and regulations that apply to taxi drivers. This publication is intended as a reference to help drivers fulfil their role and duties as a taxi driver and to build their understanding of the industry and regulatory obligations. The VTA will distribute the companion through the Networks or you can collect one from the VTA office, Suite 2, 85 Salmon Street, Port Melbourne. D SAVE THE DATE 2015 VTA Conference Tuesday 29 September & Wednesday 30 September All Seasons Hotel in Bendigo More details will be available soon on the VTA website at www.victaxi.com.au 6 | June 2015 Taxi Talk - Voice of the Taxi Industry

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VICTORIA TAXI CLUB providing cover to the taxi industry since 1998 128 Errol Street, North Melbourne tel 9326 3808 | fax 9326 4808 | email vic.taxi@bigpond.com VICTORIA TAXI CLUB

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Look out for bikers SAFETY STRATEGY A new program is being designed to specifically address the rising problem of “car-dooring” in Inner Melbourne. The Victorian Taxi Association is collaborating with the Road Safety Action Group Inner Melbourne (RSAGIM), comprising the Cities of Melbourne, Yarra, Port Phillip and Stonnington, community members and other organisations working to make Inner Melbourne safer for vulnerable road users. Car-dooring is the term used to describe the situation when the driver or passenger of a car opens a door into the path of a cyclist. This is an offence under the Victorian road rules and carries a fine of $369.00. It is the most common type of crash involving a cyclist where the cyclist is admitted to hospital. The impacts of car-dooring are very serious, and can result in serious injury or death, as was the case last March when Alberto Paulon, 25, was killed on Sydney Road in Brunswick. 8 | June 2015 Taxi Talk - Voice of the Taxi Industry

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The law is unequivocal that car-dooring is the legal responsibility of drivers and passengers of motor vehicles. In short, drivers and passengers must ensure that they do not open a car door into the path of a cyclist. Between 2006 and 2010, 13% of the 424 police reported car-dooring incidents in Inner Melbourne have involved a taxi, most of which were the result of passengers not ensuring they had properly checked for cyclists before existing the vehicle. Research has shown that very targeted programs are most effective in changing people’s behaviour. Therefore this program will focus mainly on the behaviour of taxi passengers. However, it will also look at the role of taxi drivers to understand if there are opportunities for drivers to help reduce car-dooring. Over the next two months the team designing the program will be engaging with taxi drivers to understand the experience of driving a taxi in Inner Melbourne. This will include the challenges faced by drivers when trying to influence where and how passengers exit their vehicles. When the program has been designed, it will be tested with a small group of taxi drivers who regularly work in inner Melbourne. For more information on this program please contact Georgia Halliday at the Victorian Taxi Association on 9676 2635 or ghalliday@victaxi.com.au D Taxi Talk - Voice of the Taxi Industry T axi regulations require the carriage of genuine guide and assistance dogs. June 2015 |9

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Curry on the menu at DRIVER LUNCH Many drivers took the opportunity to stop by the VTA base in Port Melbourne on 30 April to enjoy a curry, catered by the Curry Truck. The lunch provided an opportunity for drivers to discuss and be updated on important issues facing the industry by the VTA staff. Some of the hot topics included ride share apps and the Knowledge test. The VTA regularly hosts driver events throughout the year as a way to give something back to drivers who provide a wonderful service to the public, day in and day out. The VTA also distributed ‘Guide Dogs Welcome’ and ‘Check for Bikes’ stickers to encourage drivers to show support for guide dogs in our cabs and to help reduce car-dooring incidents on our streets. D Regional and Country TAXI SURVEY The Essential Services Commission (ESC) is responsible for monitoring taxi fares in the regional and country taxi zones. A key part of their role is to report annually on changes in fares and operator costs. The ESC has developed an operator survey to help them better understand the costs of operating a taxi service in the regional and country taxi zones. The survey is only 3 pages and doesn’t take long to complete and all responses are strictly confidential and anonymous. The survey can be viewed and printed at http://www.esc.vic.gov.au/Taxis/Regional-and-Country-taximonitoring/Survey-of-taxi-operators and are to be submitted by Monday 22 June 2015. D 10 | June 2015 Taxi Talk - Voice of the Taxi Industry

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DRIVER of the MONTH Youssef Reizk (Silver Top Taxis) has been driving and operating a taxi in metropolitan Melbourne for the past 11 years and first got into the taxi industry to support his family. His favourite part of the job is being able to meet and interact with people from all walks of life. He prides himself on never refusing a fare and keeps his cab spotless. Youssef’s longest fare was a trip across the Mornington Peninsula to Rosebud. D E dwardes Lake Smash Repairs Your Taxi Painting Expert • • • • • • Silver Service Quality 3 coats of quality paint (Lesonal Paint) 2 Oven Bakes Competitive Prices 5 Years Warranty 100% satisfaction Guarantee If you are looking for quality professional work, this is the shop for you. Ring Hani today for a quotation. 279 Edwardes Street, Reservoir | Taxi Talk - Voice of the Taxi Industry Hani Nassar Mob: 0432 227 621 June 2015 | 11

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Region news 2015 ATIA CONFERENCE RECAP The 2015 ATIA Conference, held in Melbourne in late April, was a great event bringing together more than 300 people from across the taxi industry. Representatives from authorised taxi booking companies, fleet operators and licence owners from all over Australia and New Zealand, along with key industry suppliers, joined together in a professional and collegiate environment. The Business Program delivered a range of relevant and interesting speakers. Shaun Leane MP , Parliamentary Secretary for Transport in Victoria opened the event and Jeff Kennett was the Keynote speaker. Mike Fogarty shared the American taxi industry experience and delegates were treated to Rhod Ellis Jones, business and communication strategist at Ellis Jones, on connecting with customers and who we are as an industry. Presentations on the future outlook of fuel and a legal perspective of the Victorian Taxi Industry Inquiry proved insightful. Graeme Innes, lawyer, mediator, company director and former Commissioner with Australian Hu- The Bollywood dancers who performed at the Gala Dinner, hosted by Cabcharge on Wednesday night 12| June 2015 Taxi Talk - Voice of the Taxi Industry

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man Rights Commission, discussed how and why good regulations produce public benefit, using the taxi industry as a case study. The Social Program was well attended - participants were shown some of the best Melbourne has to offer. The tram car restaurant was a real delight, with many people already booking to go again! AT THE CONFERENCE: Philip Humphreys, Peter Valentine, John Obeliunas and Bernard Te Grotenhuis Key industry suppliers displayed at the conference Chadstone, the fashion capital, was a real highlight and High Tea at Sofi’s Lounge at the Sofitel was a decadent way to finish off the week. Dinner at the MCG on Monday night, sponsored by Rova was en- joyed by all. With the ground lit up, it was great to see the hallowed turf of the ‘G. And those who took part in the guided tour saw some fascinating areas of the world renowned sporting ground. To wrap up the conference, over one hundred people enjoyed a leisurely day on Thursday touring some of the best Yarra Valley wineries. It was a picture perfect day to be out in the Yarra Valley and a great way to finish the 2015 ATIA Conference. D TAXI LICENCE Phone Nick today on FOR LEASE 0419 58 44 43 Taxi Talk - Voice of the Taxi Industry effective from 1/8/15 June 2015 | 13

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ENTER WIN Residents of CLAWS the newest exhibit at SEA LIFE Melbourne Aquarium are getting rather snappy these Winter school holidays as the cold weather sets in, but these creepy crawlies have taken to Melbourne like a crab to water. The friendly crustaceans of CLAWS are clearly enjoying their new home as they scurry around their crab shaped tanks with their new friends. TO FAMILY PASS Competition starts on 1 June 2015. The first five (5) entries received by Taxi Talk magazine, either via email or mail, on or after 1 June 2015 wins a Family Pass to SEALIFE Melbourne Aquarium. The Japanese Spider Crab, the largest crab species in the world has left a big impression on Melbourne visitors with their long legs and strong claws, while the smallest of the team, the fiddler crabs have also won over many hearts with their tiny bodies and out of proportion, giant claw. D What is the name of the world’s largest crabs? TAXI finance We are accredited with over 30 banks and other lenders Send your answer together with EASY CAR LOAN APPROVALS... NO TAX RETURNS REQUIRED* * conditions apply Your name _________________ Address ___________________ ___________________________ ___________________________ Phone # ___________________ to Taxi Talk magazine and you could win one of five Family Passes to SEALIFE Melbourne Aquarium. cheap rates best service fast approvals GAP COVER AVAILABLE cheap finance rates... ALL TAXI LICENCES & VHA CAR FINANCE all taxi vehicles (cars and vans, VHA vehicles, limos and others) $ 30,000 SEND YOUR ENTRY TO: Taxi Talk magazine email - info@taxitalk.com.au OR PO Box 2345, Mount Waverley Vic 3149 yarrafinance experts in commercial finance Phone 96 Garden Road, Clayton (near Ikea) 9561 8876 14 | June 2015 Taxi Talk - Voice of the Taxi Industry

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Schmidt G5 Taximeter 01 TARIFF $ Tap to Pause $ TOLLS 5.10 TOTAL FARE 48.50 $ Tap to Add SN 123456 CITY LINK 2.00 EXTRAS 1-4 PPL FARE 1-4 PPL SUBSIDY Coming in 2015 $35.00 $17.50 the air rate changes and software upgrades The revolutionary G5 taximeter will plus the upload of all shift report data via 3G or be available when the Taxi Services PASSENGER TO PAY WIFI. Via secure internet log-in, taxi operators Commission completes its major redraft have access to all shift report details in addition of taximeter requirements. This signi cant to current taximeter status. Drivers also have overhall and rewrite of Victorian the signi cant convenience of secure log-in taximeter requirements is expected to access to their individual shift reports. be nalised in early 2015. Shortly after these requirements are complete, the G5 Incorporated into this powerful taximeter, is an will be released to the market. Infused with intuitive touch-screen navigation, the G5 is the most user friendly taximeter ever developed. Advanced features range from automated road tolling, to capture and storage of complete taxi activity. This includes the details of every fare taken and the entire location, speed, acceleration and braking history of the taxi. Direct communication with the internet, takes this taximeter to the next level. This allows over 17.50 $ SN 123456 optional Passenger Detection System which starts the taximeter automatically when a passenger enters the taxi, thereby ensuring that every taxi fare is metered. Communication is made simple, as the G5 easily connects with multiple EFTPOS terminals, dispatch systems, printers, passenger information displays and much more. Revolutionise your business with the powerful, Schmidt G5 taximeter. Schmidt Electronic Laboratories Pty Ltd Phone (03) 9546 6990 or 1300 132 422 | Email info@schmidt.com.au | Website www.schmidt.com.au Address 153 Osborne Avenue, Clayton South, VIC 3169 | ABN 20 005 631 710 Taxi Talk - Voice of the Taxi Industry June 2015 | 11

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