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why the brand the most basic commercial rules indicate that the choice of a high-end product is certainly affected by its degree of recognition on the markets the italian product certainly carries an intrinsic high value that is globally appreciated and recognized making a high-end product recognizable in world markets and even more to high-end targets requires huge investments that most italian enterprises can hardly face the italian product is certainly realized to meet the needs and expectations of high-end targets in world markets however the limited size of italian companies often hinders its full valorization it is the result of a five-year project that has seen the participation of a number of specialists and professionals from different sectors who engaged primarily in the development of complex and articulated activities of study research and analysis both in italy and on foreign markets the marchio unico nazionale one national brand is the first brand on a world level that has been designed to allow the full valorization of the made in italy product and its profitable and stable positioning on the highest targets of world markets © copyright 2010 polo centralizzato promozione italia s.r.l.

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the brand s idea the ultimate definition of the marchio unico nazionale derives from previous tests carried out by specialized agencies on different world markets and different targets that have enabled a better calibration and definition of its image and graphic aspect giving it a high appeal responding to the highest standards evaluations given on its graphic aspect were graphic aspect is polished sober of good taste pleasant charming intuitively linked to italy and italian origin of high visual impact high-quality new italian product the marchio unico nazionale has been designed and realized with the precise intent to match it effectively to high-quality finely packaged products for this reason its use grants any product with a manifest high competitive advantage in terms of image impressions on it were new high-quality fashion brand new italian brand it is an italian identification symbol it is the brand of italy it is a brand used to promote italy it is the italian quality brand it is a brand to protect the italian product © copyright 2010 polo centralizzato promozione italia s.r.l.

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where to employ the brand the marchio unico nazionale has been realized precisely to make it the emblem of made in italy and the national offering therefore its features allow the use on products and services having reference to the activities of the italian people for this reason it can be employed on any product realized in italy as provided for in a specific policy establishing its rules and dictates in practical terms the marchio unico nazionale can be printed on labels or on packaging as well as on promotional and commercial props used by the licensed companies and within it solutions and websites they own the marchio unico nazionale is employed together with the innovative anticounterfeiting service both functionally and rationally contained in a valuable ad hoc tag its recognition role is matched with a further promotional and commercial advantage it is also present on the tags provided to companies employing the anti-counterfeiting service further valorizing the products on which it is applied © copyright 2010 polo centralizzato promozione italia s.r.l.

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how to use the brand the marchio unico nazionale sets itself apart on a world scale because italy is the first nation to employ a national brand to identify and differentiate its products and its entire offering for this reason it grants products and services offered by italian companies with a high added value that translates into a formidable launch pad for their development especially when it comes to all those companies with little visibility on a world level it must be conceived and interpreted as an out-andout development engine and an exclusive promotional tool without parallel in the world it must be used to give full value to the quality of production as well as to increase its value and allow its positioning on more profitable markets and targets it helps to diversify activities to support the promotional and commercial activities to create new product lines and open new commercial lines to evolve from pure production to sales as well as to win against any type of competition © copyright 2010 polo centralizzato promozione italia s.r.l no other company in the world has the possibility to avail itself of a national brand and at the same time an anti-counterfeiting system that protects the production completely and that allows the company to know immediately the details of its end customers all this for your development.

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our brand we could write it in all the languages in the world and we could print our flag wherever possible but only our products and our offering can avail themselves of a real brand of an emblem standing for the taste the mastery the care the refinement the workmanship the traditions the culture and the thousand-year history that make our nation great the italian products and the italian offering present all those characteristics that cannot go unmentioned or be taken for granted the marchio unico nazionale is a system brand expressly designed to guarantee the structural representativeness of national productions and offering it is a unique emblem for the whole of promotional activities to revaluate italy on foreign markets italian products and services are unique in the world and as such they have their own national product official brand marchio unico nazionale that identifies them and spotlights them beyond any reasonable doubt the marchio unico nazionale is the national product official brand and not a generic brand identifying its origin or quality the marchio unico nazionale is the national brand that revalues and protects the entire national offering © copyright 2010 polo centralizzato promozione italia s.r.l.

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territories productions heritages tastes © copyright 2010 polo centralizzato promozione italia s.r.l.

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the marchio unico nazionale since it has been studied and realized to identify the entire national offering adapts to the needs of the national economy through horizontal and vertical integrations fully responding to the most evolved requests from world markets on a horizontal level the marchio unico nazionale fits in figuratively within specific sector brands always keeping its identity on the main graphic element that characterizes it vertically it can be integrated by modifying a part of the circular text on the basis of specific operational environments it intends to represent and as function of exact industrial logics that intend to confer the marchio unico nazionale also an incredible ability to attract the various versions of marchio unico nazionale are highlighted in the specific manual emphasizing the purpose the spheres of employment and the instructions for use and how to apply a preliminary request to adopt and use the marchio unico nazionale must be sent to polo centralizzato promozione italia s.r.l who will in return send a list of documents needed to evaluate the applications and the companies the license to use the marchio unico nazionale binds the licensed company to observe precise rules and dictates highlighted in the general policy and to subsequent controls to verify that the required standards are kept up together with the help of consumer associations © copyright 2010 polo centralizzato promozione italia s.r.l.

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polo centralizzato promozione italia marketing dept contacti tel +39.0736.263103 e-mail sales@marchiouniconazionale.it via asiago n 2/g 63100 ascoli piceno italy © copyright 2010 polo centralizzato promozione italia s.r.l.

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