Road to Retention Brochure

 

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Road to Retention Brochure

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Road to Retention

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Dynatron Software’s Road to Retention Product Suite Your service drive’s most powerful tools in sales, reporting and retention to drive profit and highlight sales opportunities are right at your fingertips. Dynatron’s product suite unlocks your data to give you a real understanding of your service drive. We serve over 1,200 customers including: National Groups Regional Groups Single Point Dealerships Dynatron has focused on creating robust, cost e ective, web-based, fixed operations solutions since 1997. All solutions are data driven and revolve around the 3 M’s: Measuring, Merchandising, and Marketing. Technology is just one of the cogs! We pride ourselves in o ering e ective solutions, best practices, and continual coaching. Ensures Predictable Processes Enables Right Technologies Supports Skilled People EBIS Dashboard & Alerts Simplify, Save Time, Make Better and Faster Decisions Dynatron’s Full Cycle Solutions Vehicle Purchase CaRMail: Thank You & 1st Service Reminder WebSA: Schedule Service Appointment & Send Appointment Reminder Service Visits DealerMenus: Advisor Presentation E-MPI: Multi-Point Inspection DealerClub$: Reward Customers with Points for Visiting Post-Dealership Visit CaRMail: CSI Call/Email & Service Reminder WebSA: Schedule Service Appointment New Vehicle Purchase CaRMail: New Vehicle Prospecting Your data is safe with us. Certified by:

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Dashboard LINKS ALL DYNATRON SOLUTIONS TO ONE PLATFORM 10 DASHBOARDS 85 METRICS 189 GRAPHS 59 ALERTS Access all Dynatron solutions and all of your stores with a single log on. Overview Dashboard Critical metrics are consolidated onto the overview dashboard to provide a quick update on your service department. Opportunity Dashboard Dynatron’s solutions focus on improving 12 Gross Profit Opportunities. Improvement is inevitable by tracking these opportunities and keeping them front and center.

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Dashboard MEASURING, MERCHANDISING & MARKETING KPI Dashboard Captures 16 critical service metrics. Your results are compared to Goals, Red/Yellow/Green benchmarks, Prior Year, and EBIS VPG (20 Group) averages. MTD, YTD and Prior Month views available as well as daily and monthly trend graphs. Sales Dashboard Trends your service sales results and analyzes your revenue variances to prior month and prior year by price, tra c and sales to visiting customers. Marketing Dashboard Analyzes your customer database and provides service retention trends. Dynatron’s CaRMail customers can also quickly review trends for their marketing cost per contact, campaign results and customer last visit aging. Merchandising Dashboard Provides Dynatron’s E-MPI, DealerMenus and WebSA customers with critical service drive process metrics that monitor usage and performance for inspections, menus and appointments.

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Dashboard INTERACTIVE GRAPHS Each graph is interactive. Drill through each graph for additional graph related report links, Metric Information and Settings. Additional graph options are available for most metrics. Related report links provide immediate access to EBIS and other Dynatron solutions to further investigate root causes. Users are provided insight to each metric including a metric overview, calculation definition, default settings, and tips on improving performance. Quickly modify default settings for Goals and Red/Yellow/Green benchmarks, Alerts and Report Links.

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Alert Dashboard Imagine having a high level automotive service consultant analyze your data 24/7 and alert you for potential issues and opportunities. Provides a quick recap of activated and actual alerts. 59 Alerts available to assist your management e orts. Alerts are easily set up and activated from each graph. Alerts are communicated via email or Dynatron’s unique DynaComm communication system. Links are provided to quickly review dashboard graphs and related reports.

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Road to Retention PRODUCT SUITE EBIS REPORTING SUITE • Interactive Dashboard and Alerts • Over 66 million reports • eScheduler: Save time pulling reports from EBIS. Email EBIS reports directly to yourself! • 59 alerts available - By drilling into the metric users can quickly access alert setup or a more detailed alert report • Find the root causes of your trouble and success areas • Drill into any report with over 30 drill levels to identify root causes IDENTIFY opportunities root causes QUANTIFY performance sales IMPLEMENT course correction progress metrics E-MPI SERVICE INSPECTION SUITE E-MPI is a turn-key inspection and presentation software designed to standardize dealership sales operations. Drive e ective and e cient inspections to find additional service items and give your advisors a professional presentation format that drives additional sales. EBIS Dashboard & Alerts monitors usage and performance. TECH completes inspection form ADVISOR presents vehicle care package CUSTOMER accepts or declines additional maintenance items DECLINED SERVICES markets to declined services DealerMenus SERVICE MENU SUITE DealerMenus is a web based sales presentation tool, creating a more professional customer friendly environment, increasing sales, and conditioning your customers. EBIS Dashboard & Alerts monitors usage and performance. How Does DealerMenus Drive Results? Customers buy with their eyes Increased credibility with enhanced professionalism Customers are conditioned for their next visit Provides clear sales road map Accountability; what is measured improves. Indicates when your most profitable services are due without reviewing service history CarMail 2.0 SERVICE MARKETING SIMPLIFIED Simplify your service retention with 100% guaranteed risk free marketing packages. We handle your entire retention program to target your best customers with proven retention messages that keep your customers from defecting and programs that help you reach new customers. EBIS Dashboard & Alerts analyzes your database and monitors performance.

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EBIS REPORTING SUITE Dashboard and Alerts • Links all Dynatron Solutions into a single platform • 10 Dashboards with 85 metrics, 189 total graphs and 59 alerts • Comprehensive solution for all areas of your service department: Marketing, Sales, KPIs, Opportunity and Inspection/Menu Process • EBIS Business Intelligence Reports linked to dashboard graphs • Continuous monitoring of 12 actionable profit opportunities • Alerts monitor data and communicate metrics of tolerance EBIS VPG Virtual 20 group stats. Compare key metrics to other similar dealers. You can even compare key metrics down to the op code level. Quickly identify root causes of high level metric opportunities. ELR Manager Dashboard • Over 66 million reports • eScheduler: Save time pulling reports from EBIS. Email EBIS reports directly to yourself! • 59 Alerts Available - By drilling into the metric users can quickly access alert setup or a more detailed alert report • Find the root causes of your trouble and success areas • Drill into any report with over 30 drill levels to identify root causes Warranty Labor Rate Increase Easily maintain repair and maintenance pricing compliance across your advisors. We take your benchmark analysis and track progress with the ELR improvement trend. Monitor pricing and FRH opportunities for key maintenance services. ELR Manager Warranty Rate’s monthly analysis not only keeps up with when you are due for another increase but prepares the analysis for you monthly and provides a top 5 opportunity list to ensure you maximize your increase when it is due.

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E-MPI SERVICE INSPECTION SUITE E-MPI Inspection • Simple red/yellow/green process for each inspection item • Recommendations and notes for each inspection item • Captures all aspects of the inspection process Vehicle Care Package • Short, easy to read presentation to help customers understand their vehicle service needs • Vehicle Care Package shows full estimate and itemized services • Customers may select individual services or approve the entire service plan • Capture declined services to recapture lost sales E-MPI Reporting • EBIS Dashboard and Alerts monitors usage and performance • Advisor - Percentage sold, average dollars per inspection, total upsold revenue • Technician - Number of inspections completed, number of items found, upsold revenue • Declined Marketing - Number of customers returned for service within 90 days of declined advertising • Full integration to EBIS Reporting Suite provides Dynatron’s E-MPI customers with critical service drive process metrics that monitor usage and performance for inspections. Declined Service Marketing • Recapture missed sales opportunities, average response between 7-8% • Updated automatically from closed RO feed • Unlimited emails • Software includes postcard budget for yellow services • Software includes DynaCall budget for red services

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DealerMenus SERVICE MENU SUITE Menu Build DealerMenus is fully customizable to your dealership to improve service performance. Our virtual consultation, menu build and ongoing support and training processes are the best the industry o ers. Online Presentation We all make buying decisions with our eyes. Dealer Menus provides the customer a complete visual of their scheduled maintenance options with graphics and videos to enhance the presentation experience. Marketing DealerMenus automatically markets to your customers using built in menus features. Benefits include: • Preconditions customers on their specific vehicles maintenance requirements • Improves customer trust, loyalty, and C.S.I. by communicating specific and consistent maintenance services due for their vehicle Reporting DealerMenus includes the best and most comprehensive reporting in the industry. • EBIS Dashboard and Alerts monitors usage and performance • Full integration to EBIS Reporting Suite • Trend your presentation and service sales results. Analyze your revenue variances to prior month and prior year to maximize sales.

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CaRMail 2.0 SERVICE MARKETING SIMPLIFIED Sign up with our Silver, Gold, or Platinum package and utilize the CaRMail 2.0 Recommended Marketing Mix and enjoy risk free marketing with our 100% money back guarantee. CaRMail 2.0 Silver, Gold, Platinum package guarantee requires CaRMail 2.0 recommended Marketing Mix campaigns must be active and running for 90 consecutive days. If the profit analysis report shows revenue less than 1 month package sale price a full refund of a 1 month package price will be issued to the client. Additional restrictions apply. Talk to your CaRMail sales professional for full details. Make the Most of Your Marketing Dollars To ensure you have every opportunity to use all your package fulfillment units, CaRMail 2.0 utilizes the first 3 weeks to run all recommended Marketing Mix campaigns. During week 4 we will contact you to utilize any unused fulfillment to ensure you get the maximum return on your marketing dollar. You can increase the limit on any of the Marketing Mix campaigns or create a specialty campaign. Measure Your Results 1WEEK CSI Follow Up Daily Campaign | Best Method Email / LiveCall 4 Month Reminder | Best Method Email / Postal 19-24 Lost (Scratch $25) | All Email / All Postal 2WEEK 5 Month Reminder | Best Method Email / Autocall 6 Month Reminder (Scratch) $10 | Best Method Email / Postal 13-18 Lost (Scratch $20) | All Email / All Postal 3WEEK 9 Month 4x6 Handwriting | Postal only 10-12 Lost (Scratch $15) | All Email / All Postal 4WEEK Marketing Review Analyzes your customer database and provides service retention trends. EBIS Dashboard and Alerts monitors performance. Dynatron’s CaRMail customers can also quickly review trends for their marketing cost per contact, campaign results, and customer last visit aging.

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FOR MORE INFO OR TO REQUEST A DEMO, PLEASE CONTACT: 866.888.3962 sales@dynatronsoftware.com dynatronsoftware.com 5580 PETERSON LANE, SUITE 120 DALLAS, TX 75240

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