Taxi Talk March 2015

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Taxi Talk magazine March 2015 edition

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TAXI VOICE OF THE TAXI INDUSTRY 1996-2015: CELEBRATING TWO DECADES IN MELBOURNE Feel the electricity in the air from March 12-15 when the 2015 Formula 1® Rolex Australian Grand Prix takes place at the iconic Albert Park Grand Prix Circuit. The 2015 FIA Formula One World Championship™ begins in Melbourne and with it, Australia will welcome back Daniel Ricciardo to compete on home soil for the first time since his breakthrough season with Infiniti Red Bull Racing in 2014. While much of the local attention will understandably be on Ricciardo, the winner of the 2014 Formula 1® Rolex Australian Grand Prix, Nico Rosberg, will attempt to defend his title and four-time World Champion Sebastian Vettel will make his race debut in the iconic red of Ferrari. In addition to the excitement of Formula One, the local V8 Supercars will take to the track across the weekend, giving fans an opportunity to gain unprecedented access to drivers and teams right in the heart of Melbourne. The unmistakeable sound of Porsche 911 GT3 Cup cars will return for Round 2 of the Porsche Carrera Cup Championship, while the Shannons Historic De th He TALK March 2015 ISSUE NO 562 Aw illu lon an Fly fa fly th Ch wi TAXI VOICE OF THE TAXI INDUSTRY MAGAZINE Liv fa Official journal of the Victorian Taxi Association Print Post Approved number 100004912 Su 1 ACTION AT ALBERT PARK The 2015 Formula 1® Rolex Australian Grand Prix has the world’s fastest cars, coolest celebrities and latest technology converging on Melbourne for four days of breathtaking ® action. The spectacular setting of Albert Park Melbourne is the perfect place to begin a new and exciting season of Formula 1. The circuit combines fast straights and very demanding slow-speed turns, offering numerous overtaking opportunities for drivers and thrilling action for passionate fans. Fo Fo ww 2015 FORMULA 1 ROLEX AUSTRALIAN The Grand Prix will provide cabbies with The table below shows the time and locations of peak HIGH VOLUME PICK-UP LOCATIONS TIMES DATE


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INSIDE... 4 8 16 18 22 28 Victorian Taxi Association editorial Laws need to be enforced and followed TAXI VOICE OF THE TAXI INDUSTRY MAGAZINE OFFICIAL JOURNAL OF THE VICTORIAN TAXI ASSOCIATION MAGAZINE EDITOR ........................ Toni F. Peters VTA EDITOR ....................................David Samuel FOUNDER ....................................Stanley F. White PUBLISHER ..................Trade Promotions Pty Ltd ADVERTISING ENQUIRIES Guide Dogs Are always welcome in taxis Trade Promotions Pty Ltd 42 Grenfell Road, Mt Waverley VIC 3149 PO Box 2345, Mt Waverley VIC 3149 Phone: ............................................. 03 9807 0237 Email: ................................... ATIA Conference in Melbourne Communicating and connecting Website: ................................ DISPLAY ADVERTISEMENTS All copy, editorial and artwork must be in by the 15th of the month prior to publication date. Advertisement sizes and rates can be viewed at Taxi and Hire Car Statistics Monthly Victorian licence and driver statistics SUBSCRIPTION DETAILS 1 year = $35 CLASSIFIED ADVERTISEMENTS Taxi Services Commission Updates on issues affecting the Victorian Taxi Industry - Marnie Williams’ farewell $30 for 35 words, $60 for 70 words, etc. Email or Mail your classified advertisement by the 15th of the month prior to publication date, together with your payment. PAYMENT OPTIONS • • • Via PAYPAL to Direct Deposit to BSB 033065 A/c 312786 Mail Cheque to Trade Promotions Pty Ltd PO Box 2345, Mt Waverley VIC 3149 World News A look at taxi industries overseas READ TAXI TALK MAGAZINE EXACTLY AS IT’S PRINTED AT TAXITALK.COM.AU TAXI VOICE OF THE TAXI INDUSTRY DIGITAL EDITION MAGAZINE Taxi Talk magazine, a monthly publication for the Victorian taxi industry, is published by Trade Promotions Pty Ltd in collaboration with the Victorian Taxi Association Inc (VTA). The VTA is the peak industry body in Victoria, fostering the interests and wellbeing of taxi-cab drivers, taxi-cab permit holders and Taxi Booking Services across the state. Taxi Talk magazine is wholly owned by Trade Promotions Pty Ltd. COPYRIGHT © Trade Promotions Pty Ltd 2014. All rights reserved. The “Taxi Talk – Voice of the taxi industry” heading and logos are trademarks of Stanley F. White. Copyright of articles and photographs of Taxi Talk magazine remain with the individual contributors and may not be reproduced without permission. Views expressed in any article in Taxi Talk are those of the individual contributor and not necessarily those of the publisher. The publisher cannot accept any responsibility for any opinions, information, errors or omissions in this publication. To the extent permitted by law, the publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising from the contract, tort or otherwise, even if advised of the possibility of such loss of profits or damage. Advertisements must comply with the relevant provisions of the Competition and Consumer Act 2010. Responsibility for compliance with the Act rests with the person, company or advertising agency submitting the advertisement. Phone: 03 9676 2635................ Fax: 03 9676 2643 PRESIDENT .................................... Kevin Gange VICE PRESIDENT ................. Stephen Armstrong CHIEF EXECUTIVE ....................... David Samuel Taxi Talk has agreed to advertise taxi clubs because those clubs have stated that they and their products comply with all applicable laws and regulations relating to insurance for taxi operators. Neither Taxi Talk nor VTA has independently verified these taxi clubs’ compliance, and they give no warranty and make no representation as to whether the taxi clubs are compliant. Operators should satisfy themselves as to a taxi club’s compliance with laws and regulations through their own enquiries. These advertisements do not constitute recommendations by Taxi Talk or VTA that operators purchase insurance products from taxi clubs. Neither Taxi Talk nor VTA accept any liability or responsibility for any loss or damage suffered or incurred by any operator because a taxi club or its product or service is non-compliant. Taxi Talk - Voice of the Taxi Industry March 2015 |3


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enforced and followed There is little doubt that one of the most frustrating things about the current debate arising from the emergence of illegal ride share services is its absurdity and the willingness of apparently objective commentators, journalists and regulators across the country to simply accept the empty rhetoric and disingenuous commentary of one ride share provider. Some of the more recent bizarre examples of this have involved extensive coverage for a company providing a free kitten delivery service, claims that this company is now accrediting its drivers and then finally, the supposed creation of 20,000 jobs. Let’s look at each of these examples in isolation. Giving away free kittens! Laws need to be David Samuel VTA CEO 4 | March 2015


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Perhaps one of the more corny and absurd attention seeking activities seen by a commercial entity in recent months is my view. The promotion was obviously designed to try and distract from the fact that the company concerned had 11 drivers facing the Magistrate’s Court the same day in Melbourne. While it was surprising that mainstream media even bothered with this glib stunt, it was good to see in many ways it backfired, because a number of media commentators were only too quick to point out that this promotion did seem to coincide with the company’s drivers’ court proceedings. We also heard claims that the company concerned are now accrediting their drivers. In fact a rather confused article in the Australian Financial Review indicated they had accredited all of 270 drivers. Someone is telling porkies here. Uber claim to be doing thousands upon thousands of jobs and have around 2,500 drivers. So either they are not accrediting their drivers as they say, or they are not doing the work they claim. Either way, one would have thought a journalist may investigate the claim a bit further rather than merely printing what they write for them. Finally, in an address to the Grattan Institute, former Barack Obama Advisor, now Uber Senior Vice President, David Plouffe (and people say the taxi industry is a powerful lobby) claimed that Uber would create 20,000 jobs in Australia. He should have said they would be encouraging 20,000 Australians to break the law and potentially face fines and prosecution. What an utterly ridiculous claim, next the Grattan Institute will invite outlaw motorcycle gangs to discuss their economic contribution to Australia and their commitment to jobs growth. More attention needs to be paid to the fact that the Victorian taxi industry is not rallying against competition, but rather the illegal and ethical behaviour of particular competitors. If new competitors entered the market and played by the rules, this debate would not be occurring. If the community is of the view that the regulations, as they pertain to safety, should be changed then we should hear from them on these matters, discussion and debate should occur and if need be, the laws and regulations should be changed. Until then, the law should be enforced and followed, not be changed at the behest of one commercial entity and its interests. D Taxi Talk - Voice of the Taxi Industry March 2015 |5


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The Knowledge Test HANDBOOK The Taxi Services Commission have released a Handbook for drivers and aspiring drivers to prepare to sit the Knowledge test modules. The Knowledge Handbook consists of six sections: • Introduction • Driver Behaviour • General Understanding for Drivers • Knowing Your Way Around Melbourne • Driving a Hire Car • Wheelchair Accessible Taxi (WAT). You can download the handbook from the TSC website: Knowledge test The VTA is running ads about the Knowledge test using ROVA Media which can be seen on the back of taxis. The campaign encourages drivers to undertake the appropriate training for preparing to sit the Knowledge. Visit the VTA website for details on how to prepare for the Knowledge - D 6 | March 2015 Taxi Talk - Voice of the Taxi Industry


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UTC • Taxis are covered by a major Australian Insurance Company for 3rd Party Property damage up to $30 million. • Quick repairs and brand new parts used. • Fast recovery for loss of income. • Lower annual contribution. • Additional Policies available Public Liability and Personal Accident. PROVIDING COMPREHENSIVE & 3RD PARTY COVER FOR VICTORIAN TAXIS AND HIRE CARS TAXI TRINITY Always refer to the product disclosure statement for product information before making any financial decisions For more information contact Jaspreet - 0433 171 422 or Manvinder - 0433 413 628 3/177-181 Northbourne Road, Campbellfield Phone 9303 9069 Fax 9303 7084 Email TRINITY BODY WORKS • • • • OZWAY TRANS • • • • Taxi resprays from $1180 (conditions apply) Quality smash repairs Quality equipment and premium paints Quick repair time Taxi Shifts Available (Day and Night) Close changeovers Clean and good taxis 24/7 roadside assistance Contact Maninder Pal 0498 259 986 or 9303 9069 Contact Gaurav 0424 079 000 or 9303 9069


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Guide Dogs in cabs WELCOME Guide Dogs are a source of freedom and independence, who also become a constant companion and a best friend. Guide Dogs Victoria are pleased to announce new ‘Guide Dogs Welcome’ stickers, available now. By displaying this window sticker on your taxi, you will show your support for the rights of vision impaired people accompanied by Guide Dogs. Guide Dogs are quiet, well behaved, non-aggressive and completely clean at all times. Please make them feel welcome by displaying the sticker on your window. The difference that a Guide Dog makes to the lives of Victorian adults and children who are blind or vision impaired is priceless. We are grateful for the support we have received from the Victorian taxi industry, and together Guide Dogs can really go anywhere. Please contact the VTA on 9676 2635 or email to request stickers for your fleet.D 8 | March 2015 Taxi Talk - Voice of the Taxi Industry


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Schmidt G5 Taximeter 01 TARIFF $ Tap to Pause $ TOLLS 5.10 TOTAL FARE 48.50 $ Tap to Add SN 123456 CITY LINK 2.00 EXTRAS 1-4 PPL FARE 1-4 PPL SUBSIDY Coming in 2015 $35.00 $17.50 the air rate changes and software upgrades The revolutionary G5 taximeter will plus the upload of all shift report data via 3G or be available when the Taxi Services PASSENGER TO PAY WIFI. Via secure internet log-in, taxi operators Commission completes its major redraft have access to all shift report details in addition of taximeter requirements. This signi cant to current taximeter status. Drivers also have overhall and rewrite of Victorian the signi cant convenience of secure log-in taximeter requirements is expected to access to their individual shift reports. be nalised in early 2015. Shortly after these requirements are complete, the G5 Incorporated into this powerful taximeter, is an will be released to the market. Infused with intuitive touch-screen navigation, the G5 is the most user friendly taximeter ever developed. Advanced features range from automated road tolling, to capture and storage of complete taxi activity. This includes the details of every fare taken and the entire location, speed, acceleration and braking history of the taxi. Direct communication with the internet, takes this taximeter to the next level. This allows over 17.50 $ SN 123456 optional Passenger Detection System which starts the taximeter automatically when a passenger enters the taxi, thereby ensuring that every taxi fare is metered. Communication is made simple, as the G5 easily connects with multiple EFTPOS terminals, dispatch systems, printers, passenger information displays and much more. Revolutionise your business with the powerful, Schmidt G5 taximeter. Schmidt Electronic Laboratories Pty Ltd Phone (03) 9546 6990 or 1300 132 422 | Email | Website Address 153 Osborne Avenue, Clayton South, VIC 3169 | ABN 20 005 631 710 Taxi Talk - Voice of the Taxi Industry March 2015 |9


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#TaxiTrippin GET INVOLVED The VTA’s #TaxiTrippin promotional campaign is well underway, with a dedicated website, Facebook page, taxi voucher giveaways and online competitions. The campaign encourages positive comments about Victorian taxi services on social media, using the hash tag #TaxiTrippin. Look out for our ROVA Media #TaxiTrippin ad campaign which hit the streets last month. You may start to see Cabcharge gift cards with the #TaxiTrippin branding that customers have received or won through a competition. If you do, please encourage them to talk about their experiences on social media using the hash tag (#TaxiTrippin) and make sure you give them the royal treatment! Processing the gift charge is the same as you would with any Cabcharge card: 1. Swipe the card through the Cabcharge terminal 2. Select ‘Savings’ as the account 3. Enter the 4 digit PIN located on the back of the card 4. Give the customer a receipt Join us on Facebook to keep up to date with the ‘Vic Taxi Drivers’ and ‘TaxiTrippin’ pages or check out the website www. Search for ‘Vic Taxi Drivers’ in Facebook Drivers can get involved too – post like the page to get posts and updates! pictures with the hashtag #TaxiTrippin. D 10 | March 2015 Taxi Talk - Voice of the Taxi Industry


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TAXI COVER NO. 1 FOR 35 YEARS NO. 1 - TRUSTWORTHY NO. 1 - RELIABILITY NO. 1 - SERVICE NO. 1 - PEACE OF MIND MEMBERSHIP LINE 9092 6082 March 2015 Taxi Talk - Voice of the Taxi Industry | 11


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VTA lunch FOR TAXI DRIVERS Thursday 30 April 12noon - 2pm VTA office, Suite 2, 85 Salmon Street, Port Melbourne The VTA invites all drivers to enjoy a meal on us, catered by ‘Curry Truck’, with curry and roti bread on the menu. This is an opportunity for drivers to catch up with one another and talk to Victorian Taxi Association (VTA) staff about various issues and upcoming events. The VTA holds driver events throughout the year as a way to acknowledge the great work taxi drivers do. Like the ‘Vic Taxi Drivers’ Facebook page to be the first to know about upcoming driver events. D AIRPORT TAXI RANK CAR WASH FREE COFFEE OR TEA FREE COFFEE Collect your FREE COFFEE/TEA VOUCHER from the UNIGAS office. Voucher is redeemable at MELROSE LOUNGE at the Melbourne Airport Taxi Holding Bay. EVERY DAY WITH A $7 AUTO WASH cnr Melrose Drive and Link Road, Melbourne Airport 12| March 2015 Taxi Talk - Voice of the Taxi Industry


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driver of the month Molla Ayalnehi has been driving for Silver Top Taxis since 2002. He is a day driver and loves it for the people he meets in his cab. His preferred areas of Melbourne are the South Eastern suburbs, but the job takes him everywhere! Molla is a big fan of the Essendon football club and he had a great time during the Australian Open tennis tournament: it was both exciting to follow and lucrative for cabbies. D Toyota Camry Owners URGENT TSC DEADLINE 31/12/2014 TOYOTA CAMRY OWNERS TSC MANDATORY COMPLIANCE DEADLINE 31/12/2014 Taxi Talk - Voice of the Taxi Industry March 2015 | 13


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SEE If you something SAY something THEFT & DECEPTIONS PRAHRAN BURGLARY CHELTENHAM & HAMPTON Two men are alleged to have stolen a large quantity of medication from a Chemist in Cheltenham on Monday September 15 2014. The men allegedly broke into the store around midnight, using a sledgehammer to smash the glass door and gain entry. They were able to take a considerable amount of medication before fleeing in a vehicle. The vehicle used is described as a white van, which had a dint on the left-rear wheel arch. It is also alleged that the same men are responsible for an attempted burglary later in the morning in which they tried to gain access to another chemist, this time in Hampton. Police have released images and CCTV of two men whom they believe may be able to assist them in their enquiries. One man was wearing a red coloured hoodie, with dark pants at the time. The second male was wearing a dark coloured hoodie and cargo pants. (Target Crime 05-15 Please quote reference number CSV0010) Crime Stoppers is a not for profit organisation. Help us keep your family & community safe. Any information is confidential, so if you see something, say something. Call 1800 333 000 or visit Police are investigating a series of deceptions in Prahran on 24 and 25 October 2014. A bank card was allegedly stolen from a car parked on Mount Street between 6pm on 24 October and 6.30am on 25 October. The bank card was later fraudulently used at various retail stores in the Prahran area. Police have released images of two women whom they believe may be able to assist them in their enquiries. One woman is described as African in appearance with dark hair, the other woman in described as Caucasian in appearance, with red hair and was wearing a grey long sleeved jumper with ‘adidas’ on it. Both women are believed to be aged in their late teens and both have a small build. (Please quote reference number CA7674) D D 14 | March 2015 Taxi Talk - Voice of the Taxi Industry


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The annual ATIA Conference is Australia’s premier taxi conference, bringing together authorised taxi booking companies, operators, fleet managers from taxi businesses across the country, along with key industry suppliers in a professional and collegiate environment. This year’s conference will provide opportunities to network, see old friends and hear the latest on the developments in the taxi industry. The 3-day conference, to be held at the Grand Hyatt Melbourne, will deliver a business program to address current issues in the industry and a social program to cater for partners in attendance. Sunday 19 April Opening and Welcome Reception Monday 20 April to Wednesday 22 April Business Program - which has been developed to deliver the most up to date information on the taxi industry, report on regulations and regulators along with a number of relevant operational sessions. Partners social program Partners in attendance have the opportunity to participate in a social prorgram which has been built to showcase Melbourne’s finest in food, wine and shopping. A relaxed program that can be experienced in full or dipped into, it is sure to excite visitors to Melbourne and refresh the outlook of locals. Partners are encouraged to sign up for the Social Program, which is integrated with the Business Program to get the best of both schedules! Thursday 23 April Delegates and Partners Outing As is tradition this day has been set aside for an outing for conference delegates and their partners. A day trip to the Yarra Valley wine region is planned. The Yarra Valley is a cool-climate wine region (a stone’s throw from Melbourne), that kick-started Victoria’s wine industry in 1838. The ATIA is proud to have the support of a variety of sponsors and exhibitors. Their involvement and commitment to the industry is of great value and contributes to the continued viability of the Australian taxi industry. Taxi Talk - Voice of the Taxi For Industry more information visit or call (03) 9676 2635. March 2015 | 15



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