Sviaz-Expocomm Official Report 2015

 

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Sviaz-Expocomm Official Report 2015

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OFFICIAL REPORT Expocentre Fairgrounds Moscow, 2014

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To the participants and visitors to the International Exhibition Sviaz-Expocomm Dear friends, I would like to welcome you at the Sviaz-Expocomm Exhibition for Telecommunications, Control Systems, IT and Communication Services. This show of achievements of the communications and IT industry has been running in Moscow for almost forty years. Over the years it has become a world-class event. This year it welcomes about 500 companies from 26 countries. The latest Russian developments, many of which either have no foreign equivalents or effectively compete with foreign products, occupy a considerable part of the showcase. This is the result of widespread efforts of the Russian Government and the business community to carry out state programmes of industry modernization. One of our priorities is development of advanced information technologies and communication services including optical networks, broadband Internet, and quality improvement of electronic public services. It is important to use advanced telecommunication technologies to support business, education and health care. I expect that Sviaz-Expocomm will help to find solutions to these important problems and promote the expansion of international cooperation and signing of mutually beneficial contracts. Let me wish you every success, interesting contacts and well-being. Dmitry Medvedev Prime Minister of the Russian Federation

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On behalf of the Ministry of Communications and Mass Media I welcome all participants and organizers of the Sviaz-Expocomm International Exhibition! It is impossible to imagine the modern world without the aid of high quality communications and developed IT infrastructure that determines the quality of life of a citizen of any given country. Today the IT and communications industry is growing faster than ever. For successful performance of both the industry as a whole and its individual participants, it is a must to keep up with the times and always stay updated. That is why it is especially important to exchange experience at large international events. The annual Sviaz-Expocomm International Exhibition, being the largest communications trade show in Russia, offers the best chance to get familiar with the latest trends of the industry and provides the best environment for closer cooperation thereby stimulating the industry’s growth. I wish all participants good luck and success both during this event and beyond it. Nikolay Nikiforov Minister of Communications and Mass Media of the Russian Federation 4

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WELCOME ADDRESSES Alexander Torshin First Deputy Chairman of the Council of the Federation of the Federal Assembly of the Russian Federation For many years the trade fair has ranked among the leading fairs of the industry, presenting development trends of the communications market. The Council of the Federation supports this outstanding show of achievements in one of the most dynamically developing sectors of the Russian economy. And we expect that the equipment and technologies presented at the show will be used in all the regions of our country in the nearest future and enable our citizens to have a high quality continuous communication of the last generation. Denis Manturov Minister of Industry and Trade of the Russian Federation The Sviaz-Expocomm International Exhibition runs with support and participation of the Ministry of Industry and Trade of the Russian Federation. Over the years Sviaz-Expocomm has earned a well-deserved reputation as the largest exhibition of the communications industry, information processing and development of information technology in Russia, its neighboring countries and Europe. Sviaz-Expocomm showcases innovations in telecommunications, communications and IT, which represent the Russian and overseas high-tech market and determine development trends in the communication industry. The exhibition consolidates all specialists in the field of telecommunications, IT and mass communications, contributes to efficiency of international programmes and projects, and opens new markets to national and international manufacturers. Igor Slyunyayev Minister of Regional Development of the Russian Federation For many years the Sviaz-Expocomm exhibition has shown development trends of information technologies and their usefulness for economy, social sphere, education, and health care of the citizens. At this important trade fair we should ensure effective cooperation between market players and public authorities enabling them to draft and apply intelligible and predictable laws and regulations concerning IT development in the regions and establish up-to-date communication standards in all Russian cities and towns. 5

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Sergey Sobyanin Mayor of Moscow Today communications and information technologies largely determine the  present-day economy and directly influence the life of millions of people. The  development of this sector is very important for big cities. The latest telecommunications play an important role in effective running of municipal infrastructure and transport system, in improvement of educational environment and providing people with medical and social services. Moscovites watch the development of communications and telecommunications and try to be the first to use them. I am positive that a large international exhibition Sviaz-Expocomm will demonstrate interesting innovations, which will be used in every-day life, and promote the expansion of business contacts between Russian and overseas companies. Sergey Katyrin President of the Chamber of Commerce and Industry of the Russian Federation Telecommunications and information technology are crucial for the development of the strategic sectors of industry in the new millennium. Mobile and landline telephony and broadband Internet are key drivers of the knowledge-based economy, shaping the image of a nation, enhancing entrepreneurship and impacting the lives of millions of people. Eliminating digital inequality in Russia, enhancing competition within the sector, improving quality and accessibility of services are major challenges facing the Russian telecommunications sector. Sviaz-Expocomm provides a comprehensive picture of the future of information technologies which – filling us with admiration today – tomorrow become an integral part of our lives. I am positive that this year the show will put on display a lot of ground-breaking technologies in fibre-optic and Internet communication systems, as well as innovations improving quality of online services. Sergey Bednov General Director of Expocentre ZAO Over four decades Sviaz-Expocomm has retained its position as a leading communications trade show. Every year major Russian and foreign companies – leaders of the communications and telecommunications industry – come to Expocentre Fairgrounds to demonstrate their achievements and capabilities. The theme of Sviaz-Expocomm coincides with the course of actions aimed at the innovative development of the Russian economy announced by the country’s leaders. As the most influential site to show the latest accomplishments in IT and communications and a meeting point for industry professionals and government representatives, the exhibition works as a powerful catalyst for Russia’s communications and telecommunications industry. Expocentre has at its disposal the most advanced exhibition and convention facilities and will do its best to make this event a success. 6

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TRADE SHOW KEY EVENT IN TELECOMMUNICATIONS AND IT INDUSTRIES The 27th Exhibition for Telecommunications, Control Systems, IT and Communication Services SVIAZ-EXPOCOMM will run on 12–15 May 2015. The trade show has been held since 1975 and will celebrate its 40th anniversary in 2015. The show is the largest industry event in Russia, its neighboring countries, and Eastern Europe. Its high international standing is confirmed by UFI – the Global Association of the Exhibition Industry and RUEF – the Russian Union of Exhibitions and Fairs. The trade fair is organized by Expocentre ZAO in cooperation with E.J. Krause & Associates, Inc. (USA). The show is supported by the Council of the Federation of the Federal Assembly of the Russian Federation, Russian Ministry of Communications and Mass Media, Russian Ministry of Industry and Trade. It runs under the auspices of the Chamber of Commerce and Industry of the Russian Federation and the Moscow City Government. The Organizing Committee of the exhibition is chaired by First Deputy Chairman of the Council of the Federation of the Federal Assembly of the Russian Federation Alexander Torshin. The trade show enjoys continuous support of the federal legislative and executive authorities. Prime Minister of the Russian Federation Dmitry Medvedev sent a welcome message to the participants and organizers of Sviaz-Expocomm 2015. He points out that the show of achievements of the communications and IT industry, which annually runs in Moscow, has become a world-class event. The latest Russian developments, many of which either have no foreign equivalents or effectively compete with foreign products, occupy a considerable part of the showcase. This is the result of widespread efforts of the Russian Government and the business community to carry out state programmes of industry modernization. Nikolay Nikiforov, Minister of Communications and Mass Media of the Russian Federation, says that the annual Sviaz-Expocomm International Exhibition, being the largest communications trade show in Russia, offers the best chance to get familiar with the latest trends of the industry and provides the best environment for closer cooperation thereby stimulating the industry’s growth. The participants in the trade show got welcome addresses from Russian Minister of Industry and Trade Denis Manturov, Russian Minister of Regional Development Igor Slyunyayev, Mayor of Moscow Sergey Sobyanin, President of the Russian Chamber of Commerce and Industry Sergey Katyrin, and General Director of Expocentre ZAO Sergey Bednov. In 2014 over 500 companies from 20 countries showcased their developments on the exhibition space exceeding 30 000 sq m.; foreign share accounted for over 40%. Among foreign exhibitors there were such world known companies as TP-LINK, Fiberhome (China), CIENA, Infinera (UK), Intelsat (Canada), Riello UPS (Italy), HUBER & SUHNER (Switzerland), Agilent Technologies (USA), ENERSYS (USA), Zyxel (Taiwan), ACOME (France), EXIDE (Germany), etc. 7

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Nearly 300 Russian companies participated in the show, among them ARD Satcom Service, Rostekhnologii, АМТ-Group, Nateks, Concept Technologies, Rittal, Zelax, QTECH, Т8, ALCATEL, Telekor, Technoserv, Energomera, Micran, Т-Helper, Rohde & Schwarz, NEC, Iskrauralтеl, Russian Satellite Communications Company, etc. Many products of these companies have no equivalents abroad and successfully compete with foreign ones. For 40 years Sviaz-Expocomm has been associated with the latest developments and achievements in telecommunications, IT, control systems and communication services. The organizers are positive that in 2015 Sviaz-Expocomm will retain its position in the industry development and introduction of innovations. At the same time special attention will be paid to promotion of Russian developments to domestic and foreign markets. Alongside, the number of foreign exhibitors is  going to be as large as before. Thus German, Canadian and Chinese governments have already confirmed their intention to organize national pavilions. Benchmark companies from France, Italy, Japan, the Netherlands, South Korea, Switzerland, Turkey, UK, USA, and other countries consider Sviaz-Expocomm a must for participation and invariably include it in their marketing calendars. The trade show will set priorities in IT and telecommunications industry, in particular, telecommunication technologies and networks; infocommunication infrastructure; services rendered by communications providers and operators; information systems, software and services; information and physical security; consumer devices; content, media, entertainment; business support and services. Key salons of Sviaz-Expocomm 2015 will be the following: Postex, presenting engineering solutions and equipment for postal processing and transportation; MMFW (Moscow Mobile Fashion Week) showcasing novelties in the field of mobile devices. The main premier will be Smart! Salon, which will put on display android technologies, telepresence robots, and air drones capable of staying aloft for a long time with mobile base stations located on them and using just solar energy. Data processing centre: from engineering equipment to IT solutions Salon will be launched at the trade show. Unique exhibits of the Interactive Museum of Achievements in Communications Industry will be demonstrated at the show. The programme will also feature presentations, seminars, and round table discussions on the development of cloud computing in Russia. Sviaz-Expocomm 2015 will be a meeting point for government authorities, leading Russian and foreign manufacturers, development engineers of telecommunication equipment, information systems and communication services, and final consumers. 8

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STRATEGY Nikolay Nikiforov Minister of Communications and Mass Media of the Russian Federation “Provision of Russian citizens with up-to-date and quality communication services is a problem of national importance. Its solution will improve living standards in this country. The  Ministry of Communications and Mass Media has developed a set of measures to achieve this aim.” STRATEGY We suggest using funds of the Universal Service Fund for laying fibre-optic communication lines in the rural settlements. If formerly we spent 14 billion rubles to maintain payphones per year, then now the costs were paid off many times and accounts with leasing companies were made up. Funds released amounting to nearly 5–7 billion rubles per year will be submitted to lay fibre optics. According to our estimates, the total required sum will be from 50 to 70 billion rubles. Consequently, the project implementation will take 10 years. The agenda includes the issue concerning creating conditions for providing communication in small and remote towns for operators, which obtain and extend licenses to use the most popular and economical frequency spectra. Using a frequency spectrum up to 1 GHz, operators are to provide communications for rural settlements with population not less than 1 000 people; from 1 to 2 GHz – more than 2 000 people; over 2 GHz – more than 10 000 people. December 11, 2013 will go down in the history of the industry as a crucial moment connected with further penetration of broadband services. According to the experts’ evaluation, key figures amount to about 55% at present, but it is necessary to go ahead. If we manage to implement all these projects, then fibreoptic communication lines will have been laid in all areas with population exceeding 500 people by 2018. Thus the Internet access will be available for 93% of this country’s population. Fibre-optic cables are to be laid at the post offices because the Russian Post reform is one of the top priorities of the Ministry. Besides, it is necessary to enable operators to install their equipment there without hindrance. ON PRIORITIES Key Priorities of the Ministry The first priority is to develop modern communication services. Currently we are drafting a 10-year programme aimed at development of fibre optics and mobile broadband access. The second priority is to improve availability and quality of electronic public services. It is important that we have launched the single electronic interaction system enabling the government to cross over to electronic document exchange thus enhancing operational efficiency. The system, through which 800 million transactions were carried out and accounting for 7 000 users (authorities and institutions), is now introduced in the regions. The Government Commission for usage of information technologies to improve living standards and conditions for doing business started its work. It is chaired by Russian Prime Minister. It is a significant event as the industry reforms are hard to implement without administrative support. The Government also considers the concept of electronic services development. If earlier we strived to digitalize as many services as possible, now our task is to improve the quality of the most popular services. In cooperation with the Ministry of Economic Development we have selected 34 services: 14 federal and 20 regional ones. We will arrive at unified solutions for each stage of rendering of these services. The services include applying for IDs and passports, pension payments, registration at the place of stay or residence, real estate title registration, enrolling in universities and colleges, vehicle registration, and many others. 9

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At present we develop “a road map”, where we change approaches to providing services for population, cut through the red tape, create opportunities for paying duties and charges, as well as make an appointment at government agencies online, and simplify registration on the unified website of public services. The third priority is IT industry. The Government has approved IT development strategy. For the first time this document highlights the importance of this sector for economy as a whole at the national level. Prime Minister authorized all federal executive bodies to follow the strategy while drafting and implementing the policy related documents. The strategy implies development of human resources for IT industry, support for small business, development of export and broadband access. The fourth priority is to reform the Russian Post. The organization has new management. Together with them we have recently submitted the Government the strategy for development of federal state unitary enterprises. The revenue growth is supposed to increase twice. We plan to increase salaries and make them competitive, introduce new services, including online and financial services at post offices, increase the volume of e-commerce and distance selling, and open new logistic centres. At the end of November we opened the first centre of this kind at Vnukovo, and it is the largest and most advanced in Russia. ON IT INDUSTRY DEVELOPMENT The development strategy of IT industry for 2014–2020 and for further extension till 2025 was worked out in cooperation with the federal executive authorities, the Russian Academy of Sciences, and IT-community. While developing the strategy we took into account proposals from leading IT associations (Russoft, Press Distributors Association, Association of Computer and Information Technology Enterprises), development institutes (RVC, Skolkovo Foundation), Russian IT companies (1C, Lanit, Parallels, SKB Kontur, Elecard, Yandex, etc.), and universities (Saint Petersburg State University, Ural Federal University). In the strategy we draw a strong distinction between IT industry and IT market. Thus we make a distinction between production (IT industry) and consumption (IT market). Today much of Russia’s demand for IT-products is satisfied owing to importation. Imports of equipment account for 100%, software – over 75%. The only entirely Russian sector is IT services. Here the share of Russian business reaches 100%. The total volume of domestic IT market amounts to 620 billion rubles. The share of Russian software manufacturers is not large: 30 billion rubles, or less than 4%. IT services provided by Russian companies make up about 20% (or 120 billion rubles). Along with the sales on the internal market, IT products, made in Russia, are largely exported. Total exports amount to over 4 billion US dollars. A high volume of exports creates a positive image of this country’s IT industry, manufacturing competitive products in the era of global economy. The strategy is designed for development of IT industry, i.e. for increase in the output of IT products in Russia, which are sought-after in the global market. The most successful IT companies operate in the sector of mass-market products and services. They are leaders in their segments in both Russian (1C) and global market (ABBYY, Kaspersky). It must be said that now we are nearly unnoticeable in the total volume of IT global production. Russia’s contribution accounts for less than 1%: the list of 100 world top IT companies contains not a single Russian company. According to the world standards, even the largest Russian IT business is middle-sized on the global scale. On the other hand, taking into account a high level of technologies and best practices in promising directions, the situation can change. The pace of further IT industry development will be determined by the Government’s capability to solve a number of problems: •  staff shortage (70% of IT business are human resources; the current educational system, training future specialists, does not conform to high-level requirements, but even graduates are not enough: 150 000 instead of 350 000 required for the nearest five years); •  insufficient number of research and developments (now the entire industry uses the Soviet research backlog, but it is not inexhaustible); •  imperfection of regulatory framework; •  low level of coordination between government authorities in providing support for IT industry. 10

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To implement the Strategy we plan 1. to develop human resources for IT industry: •  to increase admission for IT professions; •  The Government expects the regions to participate in the development of secondary vocational and formal education; •  The Government also plans to support IT companies taking an active part in staff retraining; •  most of schoolchildren and students talented in IT will obtain a targeted support; •  IT occupational standards will be developed in 2013–2014; afterwards educational standards are to be updated; •  to create favourable conditions for IT specialists; for example, targeted assistance programmes for IT specialists with support of IT companies; •  to lower the salary threshold for IT specialists who come to Russia to work from other countries; we offer a simplified hiring procedure for high-performance foreign IT specialists with the salary exceeding 83 000 rubles per month. 2. to create R&D database on the latest IT research: •  together with the Ministry of Education and Science we have held a competition and selected 130 applications from across the country for grants aimed at creating breakthrough IT research centres; •  we plan to coordinate civilian and military research for technologies might migrate in case of secret research developments. 3. to support small IT businesses: •  to lower the threshold of IT companies, which can apply for reduction of social expenditures (14% instead of 30%), from 30 to 7 employees; •  to develop technology parks, which offer favourable conditions for small businesses; the Ministry of Communications and Mass Media alone is to create 20 000 jobs by 2015; •  to develop venture investments with the aid of public funds and other development institutes. 4. to develop IT exports 5. to broaden IT application in the domestic economy: •  major customers’ motivation for transition from insourcing of mass-market IT solutions to their outsourcing in accordance with the market models. 6.  to provide infrastructure support for all measures by means of broadband access development for the citizens of the whole country. We rely on two scenarios which are possible when implementing this strategy to one extent or  another. Relying on baseline scenario, the growth rates of IT industry will not be high enough, and by 2020 IT industry will have amounted to 410 billion rubles. Relying on the forced scenario, which implies implementing all measures proposed by us, the growth rate of IT industry is going to double from 270 to 620 billion rubles. It will be possible owing to increase in volume of home mass-market software and services and exports growth. According to the forced scenario, we will reach other key figures essential for separate citizens and the country as a whole. •  over 700 000 high performance jobs will be created; •  the volume of venture investments will rise up to 50 billion rubles; •  more than 50% of IT products will be exported for sale; •  Russian IT companies will be globally competitive. ON ONLINE ANTI-PIRACY Online anti-piracy law came into force in Russia on August 1, 2013. Today Russia is one of the first countries in the world that tries to solve this problem by taking active steps. As for the court procedures aimed at blocking illegal copies of video films, the law did not cause any dramatic consequences: no resource was locked by mistake. It really concerns law breakers engaged in IP piracy. I hope the situation will change for the better. Internet companies, in their turn, can introduce their amendments and propose them for consideration. 11

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To General Director of Expocentre ZAO Sergey Bednov 14, Krasnopresnenskaya nab. Moscow, 123100 Dear Sergey Bednov, From May 12 to 15, 2015 Expocentre Fairgrounds will host the 27th Sviaz-Expocomm International Exhibition for Telecommunications, Control Systems, IT and Communication Services. The Federal Communications Agency puts a high priority on the event and plans to take part in the trade show and accompanying events in cooperation with lower organizations. In view of the foregoing the Federal Communications Agency is ready to act as federal authority, which provides official support for the Sviaz-Expocomm 2015 exhibition and its head is ready to join the Organizing Committee. Vladimir Shelikhov

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HISTORY The trade show was first held in 1975 in Sokolniki Park of Culture and Leisure on the initiative of the USSR Ministry of Communications Industry. Erlen Pervyshin chaired the Organizing Committee of the trade fair, which was then called Communication Systems and Equipment – Sviaz’75. Operators from 24 countries participated in the trade show. Together with standard telegraph equipment, the exhibitors showcased space communications including those used in Apollo space crafts, SEKAM color television equipment, etc. Over 400  000 visitors attended the trade show during two weeks. The accompanying events featured a symposium devoted to the latest technological ideas and achievements. The Organizing Committee of the trade fair arrived at the decision to hold such shows once every five years that was in line with the spirit of the time, when the nation lived in compliance with five-year plans. But already between the 6th and 7th trade fairs the interval was only two years. And since 1995 Sviaz-Expocomm has run annually. 1995 was crucial for the trade fair development. Expocentre and US company E.J. Krause & Associates, Inc., which had run the annual Expocomm trade show in Moscow since 1991, made a decision to organize a joint exhibition called Sviaz-Expocomm. Thus a world-class trade show appeared in Russia. New Russian operators made their debut at the trade show, among them Rostelecom AO, MGTS, MMT, TsT, GPKS, commercial operators of phone networks such as Comstar, Combellga, and network operators of data transmission such as Rospak, Rosprint. New programmes were launched, for example, 50х50, Russia, Village, Russian People’s Telephone, and projects in satellite communication such as Express, Maraphon, and Gals. 1996. The trade show reflected new development trends in the industry. The dominant tendency of the foreign sector was wireless connection. Each major company, having at its disposal mobile radio technology and public networks (AT&T, Ericsson, Motorola, Nokia, Samsung), showcased wireless access equipment. It was absolutely new not only for Russian but also for global market. The novelty in mobile communications and CDMA wireless access was conversion technology by US Company Qualcomm. Moscow Inter-City and International Telephone (MMT) offered its new service – a service phone card for automatic communication between Moscow and any other place of the world without further billing. The card allowed telephone subscribers to reduce costs by 5–25%. 1999. The organizers felt anxious about the oncoming trade show: they were afraid it would change for the worse after the crisis in August 1998. But the forum proved that Russian telecommunication market had withstood. Leading suppliers of equipment from West and East again participated in the show. They agreed to delay in payments, credit deliveries, loss of profits, and other inconveniences to maintain their positions. 2000. Changes in the development of  telecommunications took place everywhere: in equipment, technology and tariffs. Equipment suppliers showcased new opportunities of highspeed Internet access and extension of transmission bands. Phone companies started providing Internet services, and satellite providers started providing Internet maintenance services. The exhibitors demonstrated capabilities of IP telephony, fibreoptic cables made in Russia, and access devices. Cellular companies first appeared at the show. Exposition arranged by Sistema-Telekom AO in Forum Pavilion brought together Moscow leading companies of the communications market, among them MGTS, Centr Telco, PTT-Teleport, MTU, MCC, МТС, Golden Line, Comstar, etc. Ericsson showed a tendency to mobile digitalization. The company put on display nearly all technologies of “transition period” to 3G. 13

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2001. The trade show was invaded by mobile devices. MTS announced the launch of GPRS networks in the Tver, Smolensk, Yaroslavl, and Kostroma Regions, as well as the planned launch of the first trial network UMTS in Moscow. The exhibition information support system was updated. There was created Information Centre with its own website. It contained news from the show participants posted on-line. A telephone hotline was set up to provide participants with the information about exhibitors, location of stands, and accompanying events. For the first time participants were able to register on E.J. Krause and Sviaz-Expocomm official websites. 2004. The trade show brought together participants from 36 countries of Europe, Asia, and America. National pavilions were arranged by France, Germany, South Korea, Spain, and USA. Intel Corporation made its debut at the trade fair. The largest market players such as Alcatel, Siemens, and Lucent, having ignored “communications Olympiad” in Geneva, retained their loyalty to Sviaz-Expocomm. Thus they showed their adherence to the Russian market, which was able to overcome economic crisis. 2006. The International Conference VON Russia was first held in the frames of the trade show. It was an important event in IP communications. 2007. A special exposition devoted to the Global Navigation Satellite System GLONASS was arranged at the exhibition for the first time and sparked a great interest among visitors. 2010. The First Russian Forum on Internet Management was organized at the trade fair with the support from the Russian Ministry of Communications and Mass Media. In 2013 Sviaz-Expocomm celebrated its 25th anniversary. According to the Russian National Exhibition Rating, Sviaz-Expocomm was recognized Russia’s best trade show in the category “Information and Communication” (in all nominations). In 2014 the Sviaz-Expocomm exhibition gained official support of the Russian Government, Russian Ministry of Communications and Mass Media, Russian Ministry of Industry and Trade, and Moscow City Government. Russian Prime Minister Dmitry Medvedev sent his welcome message to the participants and organizers of the show. At that trade fair the Federal Communications Agency held an extended session on summing up the results of 2013. Minister of Communications and Mass Media Nikolay Nikiforov also participated in the session. For forty years the trade show has become a globally recognizable brand, taken the name “SviazExpocomm”, which is so familiar to new generations of operators and become annual. The event has been approved by UFI – the Global Association of the Exhibition Industry and still remains the largest industry event in Russia, CIS and Eastern Europe. Cancellation of the postal envelope, specially issued and devoted to the key event in the communication industry, took place at Sviaz-Expocomm 2014 for the first time. 14

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PARTICIPANT FEEDBACK Vladimir Alferov, Deputy Director of ZyXel Russia: “Our company has participated in the trade show since 2009, and we have never missed it. The show is the largest one in the country. We think that visitors conform to the status and scale of this industry event. The projects, brought to life, are related to those contacts which we have established and still maintain at the trade show year by year.” Dmitry Balashov, Head of Technical Service of IP.Matika: “Our company has already participated in SviazExpocomm for five years. Our aims are evident, i.e. increase in publicity capital, promotion, improvement of effectiveness and profitability of the company. I think Sviaz-Expocomm is the best place for it. We are positive that the event is a good starting point for launching new products on the Russian market and the markets of neighbouring countries.” Sergey Rodimov, General Director of Svyazstroi 4 OAO: “In 2014 we participated in the trade show for the second time and realized that it gave us with an excellent opportunity to  arrange face-to-face meetings with customers and partners from all corners of the world and provide them with information about our company.” Vladimir Pashkevich, General Director of Zelax: “Zelax has operated on the market of telecommunication equipment for over 25 years, and it is the 20th time when we take part in the trade fair. We are glad to have an opportunity to meet a lot of partners arriving from across the country at  the Sviaz-Expocomm exhibition. Summing up the results of  participation, we obtain information on demands of the current and potential clients.” Ruslan Akchulpanov, First Deputy General Director of Race Telecom (AltegroSky Group of Companies): “Set Telecom, being part of AltegroSky Group of  Companies, participated in Sviaz-Expocomm in 2007 to promote VAST technology in Russia. Today we maintain over 13 500 subscription stations and are the leaders of satellite broadband access for individuals. The company’s success is a result of active communication with potential customers during the exhibition period. From participation in the trade fair we expect, above all, new contacts with the clients involved, such as representatives of federal and regional businesses, the government, solo entrepreneurs, and end users.” Boris Matviyenko, General Director of Vist-Visicom Group of Companies: “Vist-Visicom has participated in the trade show since 2010. For us, manufacturers of digital models for wireless planning, this event is very useful. We can get new information on the development of communications technology and make new contacts there. The trade fair is a suitable place for business meetings with partners and customers coming from different regions of Russia and other countries. We would like to mention good organization and information support of the event.” Georgy Ryabukha, Head of SW Development and Promotion of SDL Company: “Our company made its debut at the trade show in 2004 and therefore in 2014 we celebrated the 10th anniversary of  our cooperation. The list of our clients contains about 400 users of the system with a wide range of application. Many of the users live in the regions and scarcely find time for contacts but such large-scale trade shows as Sviaz-Expocomm is a  reason for meeting. A lot of heads and various industry experts interested in our products come to this exhibition.” Tatyana Pisarenko, Head of Advertising and Marketing Department of Nateks Group of Companies: “The trade show approaches its anniversary in its full swing! It creates favourable conditions for mutually beneficial cooperation between manufacturers and service providers and for exchange of advanced developments and innovative projects. We heartily wish the trade show to keep on being a success, be on top of its relevancy and remain a key venue to showcase the latest accomplishments in IT and telecommunications!” Mikhail Shevchuk, Head of Marketing Service of Iskrauraltel: “We have participated in the trade show for over 10 years. Sviaz-Expocomm is a key event in the field of telecommunications in Russia. The show enables us to monitor the market trends, evaluate the company’s position in the market and learn about new products. The trade fair has retained its relevance and significance and strengthened its high international standing. Participation in the show provides us with an opportunity to tell telecommunication experts about new products and services. Besides, we can meet consumers of our equipment and discuss our future plans together.” Kirill Shishkov, Manager of Advertising and PR Department of T8 OOO: “We participate in the trade show every year, and 2014 was not an exception. It is a great opportunity to showcase your achievements to Russian and foreign industry experts. The world-class trade fair enables us not just to have business meetings with the consumers of our products from Russia and CIS countries, but also suppliers from every corner of the world. The visitors to the show are engineering experts and senior executives of the largest companies; this provides us with an opportunity to carry out fruitful negotiations. I would like to note that year by year the Sviaz-Expocomm accompanying programme becomes more and more interesting enabling the participants to hold their own seminars aimed at the targeted audience, and we make use of this chance with pleasure. The Sviaz-Expocomm trade show is undoubtedly a leader of telecommunications, and we thank the organizers of the show and wish them further development.” Josef Lyan, Vice President of TP-LINK in Eastern Europe and CIS Countries: “Having reached a steady position in sales of wireless network equipment on the Russian market in 2013, we faced new challenges of further development. And this year we have taken part in the trade show for the first time. Sviaz-Expocomm is a chance to show your company in a new light and extend cooperation with partners to achieve mutually beneficial aims.” 15

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